How to Turn HYROX Into Your Gym's Next Growth Engine

Most gyms don't have a programming problem. But a problem with product expansion? That's a legitimate concern.

Gym members are already looking for variety, endurance work, and new ways to stay motivate. HYROX delivers that for functional fitness gyms.

In this webinar, we're joined by Brad and Lou from RallyPoint — one of the first HYROX affiliates in North America — to break down how they successfully brought HYROX into their gym and turned it into a serious growth driver.

This isn't a plug-and-play "just add a class" conversation. It's a real look at what it actually takes to implement HYROX in a way that attracts new members, increases engagement, and creates a product your community gets obsessed with.

What we'll cover:

• How RallyPoint used HYROX to keep members in-house instead of losing them to other fitness options
• The programming model they built — and how you can adapt it to your gym
• The operational decisions that made it work, including when they went all-in and replaced entire weekends with HYROX
• What most gyms get wrong when trying to introduce new programs — and how to avoid it

You'll also get insight into the growth of HYROX as a global race series, what affiliation actually looks like, and how to think about ROI before jumping in.