Launch HYROX at Your Gym in 8 Weeks

Brad Raysby's gym took calls with Spartan DEKA and HYROX on the same day in September 2022 and signed with HYROX. There was a race six weeks later. Twelve members signed up for a six-week program without really knowing what HYROX was. Rally Point Endeavors went on to host the HYROX World Championships in Chicago in June 2025, and afterward roughly 70% of their organic leads mentioned HYROX by name. They now have HYROX on the schedule seven days a week.

In April 2026 he told us what that actually took, alongside Paul Markhauser, who affiliated within the past year and runs a very different market — a one-stop-shop gym where HYROX shares the schedule with yoga, Pilates, and a weekly lifting class. Their disagreement is the useful part. Paul's read is that a major city can go all-in on HYROX and fill the gym on 1% of the population, while a rural or mid-size gym capturing 5% still needs the wider range of services.

This checklist is the launch sequence Brad would follow starting over: specialty program first, class schedule later.