The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

7 Tips to Run a Profitable Gym
Run a profitable gym in a competitive fitness market by focusing on seven key areas like marketing, retention, sales opportunities and member experience.

Increase Email Open Rates For Your Gym Newsletter
Your gym's newsletter is a helpful tool for member engagement & retention. Here are some tips for using your gym management software to increase open rates.

Picking the Best Location for Your CrossFit Affiliate Gym
The location you choose will dictate how effective your business plan is, so let’s help you find one that fits for your CrossFit affiliate gym.

Convert More Leads: Applying The Science of Human Relationships
Understanding human relationships can be pivotal to your gym's sales and member retention. Here, we look at the Initiating Phase to increase gym lead conversion.

Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Your class schedules will either make or break class sales and attendance - this is what you need to know to make the most out of your class structure and get paid

Training Your Front Desk Staff as a CrossFit Affiliate
Your front desk staff greet customers the 1st time they visit your gym, and the 100th time - let’s make sure they make your guests feel welcomed every single time.

Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
Your staff is responsible for an enormous portion of your sales, first impressions, and ongoing success - this is how to start with the right team from day one, if you’re lucky.

How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Staff meetings aren’t necessarily fun, but they can be efficient and drive amazing results if you just follow this simple list and keep these tips in mind.

How to Develop Your Staff to Get Better Every Day
Your staff is everything to your business, so it’s time we start treating them like it - this is how you develop and cultivate their skills on a daily basis.

Lease Terms You Need to Negotiate for Your CrossFit Affiliate Gym
Your lease can either be smooth sailing, or an irritable mess that you’re locked into for years to come - know the differences, and negotiate for your CrossFit affiliate gym.

Want Gym Member Referrals? Create Raving Fans.
Forming meaningful relationships in your fitness business can be the difference between a new client coming or going. That's why creating a process to generate raving fans is so important.

Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
Market research is critical in any business, but especially in the fitness industry. Incorrect market research can be the difference between major success or epic failure.

What Your Daily Travel Path Should Be as a CrossFit Affiliate
You have to travel your gym every single day - what does that look like from a management perspective? This is everything you need to know about travel paths.

Building a CrossFit Affiliate Brand You Can Be Proud Of
Without CrossFit in the name, what would your brand be? How can you make your gym unique and appealing to as many people as possible? Let’s find out.

Building a Community in Your CrossFit Affiliate the Right Way
Your CrossFit community is important and deserves your time and dedication - this is how you build a community around your efforts the right way.

Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Funding your business with a loan is scary, but we’re going to help you navigate it and get rid of all that fear - find out what you need to know before you approach a business loan for your CrossFit affiliate gym.

Guide to Buying Used Equipment for Your CrossFit Gym
Gym equipment is one of the more costly expenses you’ll run into with your gym, so can you really save more money with used equipment? We think so.

9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Financial planning is no joke, which is why having a step-by-step plan like this is a complete game-changer - find out what you need to launch your financial planning successfully.

Your Guide to Pricing Structures for Your CrossFit Affiliate Gym
Pricing is actually one of the most dreaded tasks by CrossFit affiliate owners - find simple systems that work and make the process frictionless.

PushPress secures $11 million in Series A funding led by Altos Ventures
PushPress secures $11 million in Series A funding led by Altos Ventures and Mucker Capital

Get Ready, PushPress Clients: $11 Million Series A Fundraise Means Bigger, Better, Faster
PushPress is excited to announce an $11 million Series A fundraise. This huge milestone increases our ability to help fitness business owners worldwide.

6 Traits of a Highly Successful CrossFit Affiliate
There are many markers for success and it’s impossible to focus on all of them at the same time, so we whittled it down to the top 6 traits of highly successful CrossFit affiliates.

How to Build a Better Business Plan as a CrossFit Affiliate
Your business plan is your lifeline that guides the money side of your CrossFit affiliate gym, and it deserves your attention.

The Key to the Perfect Gym Culture for Your CrossFit Affiliate
You want to be an amazing CrossFit affiliate, and gym culture is how you get there; these are the keys to being an amazing affiliate and building a community.
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