The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing
How to Create a Gym Marketing Plan Focused on Growth
Discover effective gym marketing strategies to attract and retain your gym members, from social media tips to referral programs and content creation.
Gym Owners’ Guide to Creating a Successful Gym Marketing Funnel
Building an effective gym marketing funnel is essential for guiding customers through the buying journey. Here are why and how to set up your funnel today!
The One-Two Punch for Your Gym Marketing Strategy
The most successful gyms are using a combination of both paid and organic strategies in their gym marketing. Here are some elements and examples of both!
How To Boost Gym Retention And Revenue With Email Marketing
Email marketing is an effective component of your gym's growth strategy. Here are six campaign ideas to drive revenue and retention with email today!
Seven Ways PushPress Grow Helps Convert Leads To Members
For gym owners, automating lead follow-up can be a game-changer for increasing revenue and saving time. Here's how PushPress Grow can help!
How to Create a Successful Gym Member Referral Program
A gym member referral program can be powerful and effective for driving revenue and retention. Here's why you need one and how to start one!
Powerful Gym Marketing: Understanding Earned vs Paid vs Owned
Understanding the different types of marketing media is critical for reach and revenue. Here's how each can play a key role in your gym marketing.
Picking Favorites: How to Develop and Use Gym Buyer Personas
Developing gym buyer personas for fitness business marketing is a must. Here's how to create yours and use them to craft a successful marketing message.
Why You (REALLY) Need A Gym Blog And How To Start One
A gym blog can be the perfect addition to your marketing efforts. Here are some reasons why - and some tips for how - to start one today!
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
When it comes to lead generation, paid gym ads are essential. LASSO founders Blake Ruff and Sherman Merricks explain why paid ads have multiple benefits.
How to Create a Unique Selling Proposition For Your Gym
Your unique selling proposition helps you stand out from competition, build brand loyalty and attract new members. Here are five steps to build your USP!
LASSO Series Part 2: The Importance of a CRM for Sales and Growth
Having a CRM is imperative for nuturing leads and members properly. Here's how LASSO and PushPress Grow work together to do the work for you!
Full Send: How to Increase Gym Revenue with Email Marketing
Email marketing is a powerful tool for driving revenue with the right strategy. Here are some simple but effective tips to launch a successful campaign.
LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Crafting a clever offer and writing compelling online ads is imperative for enticing prospects to act. Here's how LASSO does all of this for you!
How Your Gym Can Crush Black Friday and Cyber Monday
Black Friday is a huge opportunity to drive revenue and convert leads. Here are some tips to promote offers and spread the word to your target audience.
FWIW, Your Gym Needs Text Marketing RN
Text marketing is an incredibly powerful option for your gym. Here are some tips to create messaging that's personalized and relevant.
Do It For The Gram: Use Instagram Effectively For Your Gym
Use Instagram effectively as a powerful tool for your gym’s marketing strategy. Here are some tips to get creative and grow your audience!
Using Color To Boss Up Your Gym Brand
Help people identify your gym brand with a certain emotion. Choose colors that align with your mission and vision to build brandy loyalty!
Increase Memberships With A Strong Referral Program
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Increase Email Open Rates For Your Gym Newsletter
Your gym's newsletter is a helpful tool for member engagement & retention. Here are some tips for using your gym management software to increase open rates.
Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
Market research is critical in any business, but especially in the fitness industry. Incorrect market research can be the difference between major success or epic failure.
Is ClassPass Good or Bad for the Fitness Industry?
ClassPass is great for people wanting to try a variety of workouts before committing. But is it right for your fitness business? Keep reading to learn more.
Creating Your Own Brand Under Your CrossFit Affiliate Gym
You have your own brand separate from CrossFit, but the question is, does anyone actually recognize your brand, and should they?
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Customer acquisition is one of the most expensive parts of any business in any niche; this list helps you do it effectively right from the start.
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