The Business of Fitness Blog
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Your gym's newsletter is a helpful tool for member engagement & retention. Here are some tips for using your gym management software to increase open rates.
Market research is critical in any business, but especially in the fitness industry. Incorrect market research can be the difference between major success or epic failure.
Maintaining New Year's resolutions can be challenging. 2022 is halfway over, so now is the perfect time to revisit your January gym goals and finish strong.
ClassPass is great for people wanting to try a variety of workouts before committing. But is it right for your fitness business? Keep reading to learn more.
It takes hard work and dedication to make your dream become a reality. If you are looking to start your own gym, then these tips will help you get started on the right foot.
You have your own brand separate from CrossFit, but the question is, does anyone actually recognize your brand, and should they?
Customer acquisition is one of the most expensive parts of any business in any niche; this list helps you do it effectively right from the start.
Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.