Gym Management Blog

The Business of Fitness Blog

Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Category: Marketing

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Understanding Your Target Market as a CrossFit Gym Owner
Marketing

Understanding Your Target Market as a CrossFit Gym Owner

Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.

June 22, 2022
 min
6 Rent Ideas for Your Gym: Improve Your Revenue
Marketing

6 Rent Ideas for Your Gym: Improve Your Revenue

Your gym can make you money especially when it’s not at capacity with members; there’s an untapped stream of revenue right here.

June 19, 2022
7 min
 min
Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Marketing

Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services

Learn how to promote your personal training services from local gym owners who are successfully growing their business.

April 11, 2022
3
 min
Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Marketing

Marketing Strategies to Fuel Your Business Growth in Gym and Fitness

Are you looking for ways to grow your gym or fitness business? Check out these marketing strategies that will help you reach your goals.

April 6, 2022
7
 min
5 Ways Very Successful Gyms Create Unique Member Experiences
Marketing

5 Ways Very Successful Gyms Create Unique Member Experiences

Want to create an unbeatable gym experience for your members? Here are five ways to do just that!

January 26, 2022
5
 min
10 Great Ways To Attract New Fitness And Coaching Clients
Marketing

10 Great Ways To Attract New Fitness And Coaching Clients

Discover our 10 best tips for attracting new fitness and coaching clients. From networking to public relations, this list has you covered!

January 12, 2022
5
 min
5 Types of Social Content You Should Be Creating For Your Gym
Marketing

5 Types of Social Content You Should Be Creating For Your Gym

Not all social media is created equal. If you're looking to increase your gym's social media presence, then here are five types of content that every gym should be creating.

December 17, 2021
 min
Five Mistakes Investors Make When Buying A New Gym
Marketing

Five Mistakes Investors Make When Buying A New Gym

If you are thinking about buying a new gym, check out these five common mistakes investors make when purchasing gyms.

October 25, 2021
5
 min
5 Easy Tips To Help Small Gym Owners Improve Customer Retention
Marketing

5 Easy Tips To Help Small Gym Owners Improve Customer Retention

In this post, you'll find five tips to help small gym owners build a loyal customer base. If your competition is growing their businesses and yours isn't, consider implementing these five tips!

October 15, 2021
5
 min
How To Make Money With Fitness
Marketing

How To Make Money With Fitness

Learn how to make money with fitness. This article will walk you through the best ways to make money while still maintaining your integrity and passion for what you do.

October 15, 2021
7
 min
Four Best Fitness Ads to Inspire Your Gym’s Next Campaign
Marketing

Four Best Fitness Ads to Inspire Your Gym’s Next Campaign

These four amazing fitness ads will inspire you to create your next campaign. These campaigns are sure to stand out, engage customers, and sell products.

October 12, 2021
2
 min
Workout Tracking: An Overlooked Key To Successful CrossFit Gyms
Marketing

Workout Tracking: An Overlooked Key To Successful CrossFit Gyms

Crossfit gyms that use workout tracking to attract customers, retain members & grow their businesses. Workout tracking is an essential to your business plan

September 17, 2021
4
 min
Top 5 Reasons Your Fitness Business Needs A Podcast
Marketing

Top 5 Reasons Your Fitness Business Needs A Podcast

September 1, 2021
 min
How to Write Great Gym SEO Content: A Step by Step Guide
Marketing

How to Write Great Gym SEO Content: A Step by Step Guide

Get more leads with great content that is search engine optimized. Learn how to do this now!

August 19, 2021
8
 min
PushPress Joins Inc. 5000 Fastest Growing Companies In America
Marketing

PushPress Joins Inc. 5000 Fastest Growing Companies In America

PushPress ranked in the Inc. 5000 for fastest growing privetely held companies in 2021. Where did we rank? See inside!

August 18, 2021
3
 min
5 Reasons You Need to Prioritize Google Reviews
Marketing

5 Reasons You Need to Prioritize Google Reviews

If you're looking for tips on how to attract new customers, remember that word of mouth is one of the most powerful ways. Here are five reasons why you need to prioritize your local business reviews today

March 28, 2021
4
 min
Your Gym's Single Most Important Marketing Move - In 5 Minutes
Marketing

Your Gym's Single Most Important Marketing Move - In 5 Minutes

January 26, 2021
 min
Why You Need to Track Your Leads
Marketing

Why You Need to Track Your Leads

Understanding and tracking your leads will help you control and predict your business's growth. Without it, you're flying blind

October 5, 2020
 min
3 Must Have Revenue Streams In Your Gym Business
Marketing

3 Must Have Revenue Streams In Your Gym Business

A strong business must have a balanced service offering of membership dues, personal training, and workshops/challenges.

September 8, 2020
 min
Your Website Has One Job: Is It Failing?
Marketing

Your Website Has One Job: Is It Failing?

Have you thought about what your customer really wants and is that message being reflected on your website? This blog post will highlight pointers on conveying the right messages that speak to your clients.

September 4, 2020
 min
Dan Martell joins the PushPress Advisory Team
Marketing

Dan Martell joins the PushPress Advisory Team

We are thrilled to announce that SaaS business guru extraordinaire has joined the PushPress advisory board.

September 3, 2020
 min
How To Start A Podcast
Marketing

How To Start A Podcast

Don't wait to start a podcast. It can be a valuable tool in generating leads, keeping your community engaged, and leveraging the audience of your guest speaker.

July 28, 2020
 min
Podcasting 101 - Quick And Easy Podcast Setup
Marketing

Podcasting 101 - Quick And Easy Podcast Setup

Right now is the age of podcasting. It's a strong format for you to deliver your gym's message and build an audience in your community.

March 5, 2020
 min
Driving Client Happiness Using the CrossFit Open
Marketing

Driving Client Happiness Using the CrossFit Open

Learn how CrossFit Station used PushPress to run the most efficient Open ever, to the delight of their clients.

October 8, 2019
4
 min

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