The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing

Understanding Your Target Market as a CrossFit Gym Owner
Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.

6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym can make you money especially when it’s not at capacity with members; there’s an untapped stream of revenue right here.

Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Learn how to promote your personal training services from local gym owners who are successfully growing their business.

Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Are you looking for ways to grow your gym or fitness business? Check out these marketing strategies that will help you reach your goals.

5 Ways Very Successful Gyms Create Unique Member Experiences
Want to create an unbeatable gym experience for your members? Here are five ways to do just that!

10 Great Ways To Attract New Fitness And Coaching Clients
Discover our 10 best tips for attracting new fitness and coaching clients. From networking to public relations, this list has you covered!

5 Types of Social Content You Should Be Creating For Your Gym
Not all social media is created equal. If you're looking to increase your gym's social media presence, then here are five types of content that every gym should be creating.

Five Mistakes Investors Make When Buying A New Gym
If you are thinking about buying a new gym, check out these five common mistakes investors make when purchasing gyms.

5 Easy Tips To Help Small Gym Owners Improve Customer Retention
In this post, you'll find five tips to help small gym owners build a loyal customer base. If your competition is growing their businesses and yours isn't, consider implementing these five tips!

How To Make Money With Fitness
Learn how to make money with fitness. This article will walk you through the best ways to make money while still maintaining your integrity and passion for what you do.

Four Best Fitness Ads to Inspire Your Gym’s Next Campaign
These four amazing fitness ads will inspire you to create your next campaign. These campaigns are sure to stand out, engage customers, and sell products.

Workout Tracking: An Overlooked Key To Successful CrossFit Gyms
Crossfit gyms that use workout tracking to attract customers, retain members & grow their businesses. Workout tracking is an essential to your business plan
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How to Write Great Gym SEO Content: A Step by Step Guide
Get more leads with great content that is search engine optimized. Learn how to do this now!

PushPress Joins Inc. 5000 Fastest Growing Companies In America
PushPress ranked in the Inc. 5000 for fastest growing privetely held companies in 2021. Where did we rank? See inside!

5 Reasons You Need to Prioritize Google Reviews
If you're looking for tips on how to attract new customers, remember that word of mouth is one of the most powerful ways. Here are five reasons why you need to prioritize your local business reviews today

Why You Need to Track Your Leads
Understanding and tracking your leads will help you control and predict your business's growth. Without it, you're flying blind

3 Must Have Revenue Streams In Your Gym Business
A strong business must have a balanced service offering of membership dues, personal training, and workshops/challenges.

Your Website Has One Job: Is It Failing?
Have you thought about what your customer really wants and is that message being reflected on your website? This blog post will highlight pointers on conveying the right messages that speak to your clients.

Dan Martell joins the PushPress Advisory Team
We are thrilled to announce that SaaS business guru extraordinaire has joined the PushPress advisory board.

How To Start A Podcast
Don't wait to start a podcast. It can be a valuable tool in generating leads, keeping your community engaged, and leveraging the audience of your guest speaker.

Podcasting 101 - Quick And Easy Podcast Setup
Right now is the age of podcasting. It's a strong format for you to deliver your gym's message and build an audience in your community.

Driving Client Happiness Using the CrossFit Open
Learn how CrossFit Station used PushPress to run the most efficient Open ever, to the delight of their clients.
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