Last Updated 01/26/2021
When it comes to marketing, one of the lowest hanging fruits on the tree is getting your Facebook Pixel installed.
This magical bit of code will really help you target your ideal customers and increase the efficiency of your ad spends.
However, when profiling gym owners, we've found many of them have no clue what a Facebook Pixel is, how it works, and how to implement it.
Today we're going to focus on the basics: How to install your Facebook Pixel. Once you have it installed and collecting wonderful information for you, we can worry about what it is, and how to use it.
Like so many other things, you all have it easy.
We've simplified your process down the the bare minimum.
And since I love saving you time so much, I got it all boiled down into two videos under 2:00 each.If you're not currently a PushPress client yet, first schedule a 10m consultation with us, then scroll down and read the next session.
- Create Pixel. You can watch the first video above to see how to create your pixel. That step is the same.
- Implement Pixel. In order to reap the benefits of your pixel, you will need to implement your pixel. Depending on your system, they might have a super simple method of implementing the pixel, as we have for our clients (video 2). If they do NOT, you will need to figure out a way to embed that pixel on every page potential and current clients of your might hit. This would include things like your website/blog, any landing pages you create, and your member portal.
What Does This Pixel Do?
In the simplest form, it will track your audiences. If you've ever went to a commerce site, looked at a fabulous item, left the site and then saw ads for that item on every website you go to afterwards, this is how they do it.
Advanced pixel work will lead to even more targeted results, but in its simplest variation (what we've done above) you'll be able to target people who have visited your web properties (and create lookalike audiences to resemble best matches to those visitors).
We will go over more advanced Facebook Pixel implementations in future posts. But for today - get your pixel on your sites!