You are a great fitness instructor and coach. Everyone that has ever worked with you has sworn that you are a miracle worker. You can find it difficult to attract clients. You have done all you know to do, nothing seems to work. All hope is not lost. These are proven ways to attract quality fitness and coaching clients.
1. Referrals
Word of mouth is a powerful marketing tool. People who have used your services before can be the best advertisers or your worst critics. It is important to maintain a great relationship with past clients and regularly reach out to them. It doesn’t hurt to ask them to spread the word around about your business. In today’s world though, word of mouth alone cannot do the work. To effectively market your fitness and coaching services you need to do other things. One is to ask for referrals from the local doctors and healthcare professionals in your city. A word from them to their patients can secure business for you. Have a working relationship with these people. It pays in the long run.
2. Website
Have a fully functioning and interactive website. For many, their first contact with you and your business would be via the website. From the first click, they must have a seamless interaction. Your booking arrangement should be easy to do. Simplicity and functionality should be the watchword of the website. Also, you should have an online training platform. You can direct traffic from your social handles to this place. It should have simple tools to help people get started in their fitness journey
3. Social Media
You must be fully visible on social media. Have a page on all social media sites. Be engaging on social media. Have a person or persons that handle your social media pages. It could be a most powerful marketing tool for your business. Post interesting tidbits about fitness regularly. Post about what you do there. If they give their consents, regularly post testimonials from current and past clients of yours on both your social media handles and your websites. This greatly increases your visibility and brings you directly in contact with potential clients. The returns could be amazing.
4. Local Media
You could host a weekly fitness class on the local television or radio stations; write an article in the local paper. Media is a great vehicle of visibility, whether social media or conventional media. Doing this regularly introduces you to the community and keeps you and what you do in their consciousness. Also, do regular free fitness clinics and invite the media to cover them. When the services of a fitness coach are required, your name will be the first to come to mind. Invest in the media. Also, you can sponsor certain programming on those stations, where your adverts would be aired. Put your business on billboards across town. Be visible, everywhere. It is an investment well made.
5. Youtube Channel
Today, Youtube has become the one-stop place for a lot of things. Millions of people visit the website every week, to watch silly videos or for more serious searches. Having a Youtube channel where you share short fitness and coaching videos is a great way to attract clients. As people watch and interact with your content they will increasingly search you out for your full professional services. The videos are like an advanced taste of your abilities and capabilities. Make great videos and see multitudes that will come to you.
6. Brochures And Business Cards
This is an old but still effective means of attracting clients. Drop your brochures in doctors’ waiting rooms, airport lounges, gyms and sports complexes, schools, and other establishments. Also, get in the habit of having your business cards at hand and give them out as much as possible.
7. Targeted Ads
Targeted ads have the advantage of going to an intended audience where maximum impact can be assured. An example of this is Instagram Ads. It has the advantage of going directly to people most suited to require the products and/or services. Targeted ads show your business to the people most likely to use them. The effectiveness of this can easily be measured and assessed.
8. Giving Back To The Community
Holding regular free fitness and coaching clinics in communities serves several purposes. It fulfills the corporate social responsibility of the business as well as increasing the visibility of the business. It also engenders you to the political class, which could open doors for collaboration with the local government on some projects. As they say, all publicity is good publicity.
9. Interaction With Other Coaches And People In The Business
Having a working cordial working relationship with other fitness coaches is a good business strategy. You share ideas and sometimes clients via referrals. It also shows that you are someone others can work with and speaks to your character.
10. Networking
Every legitimate means to connect to prospective clients should be explored. You attend social functions, parties, and all whatnot. You secure invitations to exclusive gatherings where the crème la crème of the society would be in attendance. A contact, a meeting can change the trajectory of the business and open the floodgates of the very type of clients you desire in your business. Invest in networking.
Attracting new clients for the fitness and coaching business should be deliberate and multifaceted in its approach. Every tool at your disposal should be employed to market both the individual and the business. The keyword, however, is visibility. Make yourself visible. Make what you do be seen by as many people as possible. Invest in new technologies and embrace the possibilities of social media. When you have built a strong enough base of clients do not relent. Continue in your aggressive strategy of self-marketing.
Good luck! We’re rooting for ya!
