There are plenty of ways to market and promote your fitness product or services, especially in today’s digital world. You can create many fun and engaging fitness ads for your business to target and promote your products, offers, and promotions for different mediums.
Step one is understanding your audience. Then you’ll want to provide membership value, enticing leads to invest in membership. Finally, highlight what makes you better than your competition.
Finding time to promote your health and fitness product is just as important as managing it. Whether you own a gym, sell healthy food products or run an online fitness class, you will find that fitness product advertisements go a long way.
Why Positive Health and Fitness Advertisements are Crucial?
Fitness brands have to compete with other brands in the market and need to appeal to the masses and provide a product that will engage with their audience. There are several different digital marketing strategies that you can take advantage of to attract the interest of your audiences. By combining fitness advertisements with marketing on social media platforms, you can expand your reach in a short period of time. Health fitness advertisements can complement organic approaches to create a major impact when you are pressed for time.
Few Examples of the Best Fitness Ads Campaigns
You do not always need a big budget for health and fitness ads. There has been a number of different fitness product advertisements that have left a mark on the audience. Here are some great fitness advertisements to take inspiration from to create your own fitness product ads that bring results.
‘Commit to Something’ – Fitness Advertisement by Equinox
More and more fitness brands are looking to inspire people to adopt fitness as a lifestyle. Its powerful campaign back in 2017 addressed a topic rarely discussed before. The positive health and fitness advertisement shows the theme of commitment on a personal level and aims to inspire people to discover their maximum potential.
Angry Tight Buttons – Fitness Advertisement by Gold’s Gym
This fitness advertisement about buttoned-up shirts and pants being too tight is something that most people have experienced in their lifetime. Many people loved this funny yet thought-provoking health fitness advertisement because of how people could relate to it. This advertisement shows that something as simple as this ad can be so motivating.
Every Body Happy – Blink Fitness Health And Fitness Ads
Instead of using slim and well-toned models for their workout ads, the fitness chain Blink Fitness showed photographs of some of their regular members in their natural shapes and sizes. Their inspirational tagline – Every Body Happy, showed that being healthy does not all look the same. Remember to show potential leads that scaling is a normal and acceptable part of working out at your gym. This is one positive example of health and fitness advertisement that you can use.
Double Crane Construction Site - Powerhouse Gym
Powerhouse Gym came up with clever workout advertisements where the entire campaign revolved around a construction site. There is a double crane and large poster of a bodybuilder doing cable flies on the construction site, giving the impression that he was lifting heavyweight. This creative advertisement attracted huge media attention.
When crafting a health fitness advertisement for your health and fitness brand, keep it simple. As we have already seen in the examples above, being simple does not always mean that you lack creativity. The fitness ad you create should allow your brand to shine and provoke thought in your audience. Ensure that your fitness advertisement aligns well with your business goals to get the results you want.