Marketing

5 Reasons You Need to Prioritize Google Reviews

If you're looking for tips on how to attract new customers, remember that word of mouth is one of the most powerful ways. Here are five reasons why you need to prioritize your local business reviews today

Maddy Galvez
March 28, 2021
TLDR;

What if you could be the best gym owner in your city?

What if you could provide a service that people cannot stop talking about and would tell their friends to join just because of how much they love it.

Maybe you are. But does your community know?

Well, we have good news for you: The power is now in your hands with Google Reviews. This post will guide you through 5 reasons why you need to prioritize google reviews, so keep reading!

Local SEO Google map image I created for a blog post on local marketing. An everyday interaction with technology.
0%Photographer: henry perks | Source: Unsplash

1. Google Reviews help people find your business

One of the most effective ways to get your business noticed by potential customers is through online reviews. Google has a ranking system for these that will push you to the top of their Local Pack list, which appears on every first three search result pages based on location. This means not only can you have more people see what they are looking at but also ensures an all-around quality experience with each customer and boosts those businesses who try engaging reviews as well as those who maintain high numbers in positive feedback."

Google ranks local review websites according to user ratings and pushes them up higher when someone searches within a certain area or looks specifically for companies with good feedback scores. They're trying to help make sure anyone searching gets great service from qualified professionals while giving business. That’s why it's important to have your best members leave you positive reviews.

2. Good reviews will influence a buyers decision

Potential members are heavily influenced by what other people have to say about your business. They can get a good sense of how well-liked your gym is by reading reviews online.

These digital word-of-mouth recommendations make an impact on consumers, who will often trust them just as much as personal recommendations from friends and family members. If you want your future member’s decision-making process to be as easy and seamless as possible, then make sure your best customers are sharing their experiences online.

3. Google reviews help you interact with your members

We all know that Google reviews are important for your business. But you may not have realized how much of a difference they can make on your member interaction.

Here's why: A member who leaves a review will be more engaged with your fitness business and will likely become an advocate for your gym, encouraging others to join too! By leaving a review, they’ve shown you that they are willing to share their thoughts with others.

This is invaluable information that you can use, not only to improve your business but to connect with existing members.

4. Google reviews impact click-through-rate on your website

Business reviews and ratings can have a significant impact on your website’s click-through rate. When potential clients are reviewing your services, they typically make the decision to purchase based on other customer reviews. Once they finally get to your website, they are a lot more informed about what to expect and tend to show higher buying intent.

If you would like to improve your conversions, it is important that you collect feedback from those who have purchased your product. You should also encourage customers to review their experience with your product by sending them an email after the purchase has been made.

5. Google rules the search engine world

Google's dominance in the search engine world has been well-documented and it's no surprise that 70% of all online searches go through Google.  With so many people relying on its powerful algorithms, it only makes sense to optimize your ratings for a higher chance of being seen.

The formula is simple. Go to where your customers are looking. Chances are they will search Google for your business or that of your competitors. If you don’t have a great first impression on Google and reviews, you’ll miss out on the opportunity to capture that member.

PushPress’s ‘Step-by-step’ Process for Generating Successful Reviews

Want more clients at your gym?  Let’s start by following a process to get Google Reviews consistently!  The goal is to develop a system (or workflow) that will reliably generate quality reviews from your customers so you stay at the top of Google rankings!

Click here for our step by step process to generate successful reviews!

Adapt or Fall Behind

Reviews are essential if you want to stay ahead!  Consumer opinion is highly regarded by Google, and it will greatly influence the way people interact with your listing and website.  Get busy on this today!

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Maddy Galvez

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