Marketing Strategies to Fuel Your Business Growth in Gym and Fitness

Are you looking for ways to grow your gym or fitness business? Check out these marketing strategies that will help you reach your goals.

James Plata
April 6, 2022
Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Are you looking for ways to grow your gym or fitness business? Check out these marketing strategies that will help you reach your goals.

Your fitness marketing strategy is one of the most important aspects of running your business, whether you're a small gym or a large chain of gyms. In some cases, word-of-mouth marketing can account for the majority of your new member acquisition. In more competitive markets, however, word-of-mouth isn't always enough. Fitness clubs are small businesses, which means they must compete for clients in a highly competitive local market.

Photographer: Campaign Creators | Source: Unsplash

What are the 7 Ps of Gyms that Fitness Professionals Should Know?

There are numerous challenges that come with working as a fitness professional. Fitness professionals must not only manage all aspects of client management, but they must also manage the entire business. Fitness entrepreneurs must strike the right balance.

As a fitness professional, you must be familiar with and competent in all aspects of the industry. Thus, it is very important that you know what we called, the 7 Ps of Progress.

1. Purpose

You have to set your ultimate goal and take some time to define your purpose.

2. Plan

It's time to put your plan into action now that you've defined your goal. It's one thing to understand what you want to achieve, but if you don't know how to get there, you'll have a hard time doing so.

3. Process

Your procedure must be detailed. Especially in terms of how much time you'll spend with clients on a daily or weekly basis. You must follow a procedure and prioritize each of your listed tasks.

4. Priority

Spending time on your priorities will get you a long way when it comes to success. Prioritizing work as a fitness club owner can be a difficult task. As a result, it's critical for you to figure out more efficient and possibly better ways to complete important tasks.

5. Productivity

The efficiency with which tasks and goals are completed for the company is referred to as workplace productivity. Profitability and employee morale will be more apparent as a result of creating a productive workplace. Having a productive workforce is a challenge that many businesses face.

6. Proactiveness

Procrastination while working in a professional environment does not mix well. Not only must you be productive, but you also need to be proactive. Your strategy must be visible! Each day when you awake, you must see it. At the end of each day, you should be able to verify what you've accomplished. Plan your week ahead of time and keep on top of your responsibilities.

7. People

Don’t forget what’s your business for? Go back to the reason that you build a business for people. They are your clients or even your team. Without them, you can't run a smooth and successful business.

What is the Marketing Mix of a Gym?

Many of the industry's leading companies are generous with their educational materials, employing a give-to-get marketing strategy. This isn't a coincidence. The "Marketing 4Ps" is one tool that a fitness professional can use (Product, Price, Promotion, and Place). This strategy is especially helpful for fitness professionals who want to maximize the marketing impact of their educational efforts or who want to incorporate education into their existing marketing strategy.


Fitness professionals provide a wide range of products and services. When creating educational opportunities, it's critical to have a clear definition of the product or service you're trying to grow.

Let's take a look at a few examples. If you run a female-only training studio and want to increase your monthly leads, a seminar on how to build big biceps, which is largely more interesting to men, would not be a good idea. Seminars on the effects of resistance training on longevity would be a great activity for a personal trainer looking to expand their elderly client base.


In general, the more value you need to create, the higher the price of the product or service you're trying to sell. Education is a fantastic way to add value. Teaching your future customers will start to add value to your existing relationships.


Many people define marketing as promotion, and it is a critical component of the marketing mix. Education is a great way to get the word out about your product or service. There are literally hundreds of opportunities in the marketplace to provide education, and many of them can help you promote your business.


In terms of marketing, it's about more than the geographical place of your studio when it comes to 'place' and your fitness business. A great location with a lot of foot traffic will obviously help you get more possibilities through the door, but if you don't have the perfect location, you'll have to get creative.

How Can You Promote Your Fitness and Gym Business?

Your overall fitness marketing strategy should include methods for both retaining and attracting new clients. Concentrate on achieving high levels of customer satisfaction. Your gym's most valuable marketing asset may be your satisfied customers.

Always keep your existing clients' interests, entertainment, and satisfaction in mind. Your gym's viability is dependent on recurring revenue and a strong membership base. As a result, retaining existing customers is just as important as generating new leads, if not more so.

Today, you'll learn about a few smart gym marketing strategies and ideas for your fitness business. You'll also learn how to entice your current subscribers to stay subscribed for the long haul.

Let's take a closer look at some of these unusual and unique gym promotion ideas:

  • Offer Personal Training and Coaching.
  • Create a Website That Is Easy to Use.
  • Customer Testimonials Should Be Featured and Promoted.
  • Recognize your distinct value proposition.
  • Collaboration with Local Communities.
  • Join forces with local businesses.
  • Keep up with the latest in gym technology.
  • Provide fun group, fitness classes.
  • Use social media to connect with your ideal clients.
  • Create a Beneficial Referral Program.
  • Create engaging website content on a regular basis.
  • Make the Most of Your Targeted Email Marketing.
  • Use Weekly Newsletters to Generate Leads and Keep Customers Involved.

What are the Best Social Media Platforms to Promote Your Gym?

Social media is an important part of marketing your gym. You want to keep your current members engaged while also bringing in new leads. To achieve all of your social media marketing objectives, you'll need to develop a lot of strategies.

Facebook and Instagram are two of the best social media platforms you can use to promote your gym and fitness business.

Now that you've decided to focus on Facebook and Instagram, can you use the same content and strategy for both?

Instagram and Facebook are sisters, not twins. They have a few strategies in common, but they don't dress their strategies in the same way.

Here's how your social media strategies on the two platforms will overlap:

  • Identify your distinct member personas.
  • Creating engaging, entertaining, and educational fitness content
  • Posting content that encourages discussion and participation
  • Posting and responding in a consistent manner
  • Keeping content consistent with the brand
  • Advertising for lead generation will be effective on both platforms.

How to effectively advertise your gym on social media?

You can have a huge impact on your gym's growth if you can effectively advertise your gym on social media. Social media advertising is one of the fastest-growing marketing trends, with 9 out of 10 businesses using social media platforms for some form of marketing.

You can also choose other social media platforms of your choice to promote your gym by following these simple steps:

  • User-Generated Content is a great way to start a conversation on social media.
  • Choose your social media ad space wisely.
  • Choose the right people, the right time, and the right location.
  • Consistency is key, but don't spam your social media audience with promotions.
  • Use the Influencers on social media to your advantage.
  • Ensure that your fitness business is visible on the internet.

What is the Most Effective Marketing Strategy?

If you're looking for the most effective small business marketing strategy, content marketing is the winner. Content marketing includes blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of online content.

While there are so many effective marketing ideas that it's impossible to list them all here, writing a high-quality blog is probably the most popular way to get started with content marketing.

Final Thoughts

People spend time on social media, and your target audience is there. What's more, these people are interested in learning more about you. Not only will social media help you market your business, but it will also help you engage with potential and current customers. If all of this sounds too difficult for you, you could hire a social media virtual assistant to assist you with your accounts. Your fitness brand or gym's popularity will soar once your members begin to comment, share, and like your posts with their friends!

James Plata

James Plata is the CX Operations Manager at PushPress, a fitness-nut and hoarder of all gadgets. He brings 10+ years of experience in startup tech and fitness to help gym owners rebel against useless and overpriced software.

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