The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Gym Operations & Leadership
How to Train Your Gym Staff on Your Software
Most gym staff training fails because the procedure only lives in the owner's head. The Tell, Show, Do, Check framework, from two owners who run it.
5 Weekly KPIs Every Martial Arts School Should Track
The 5 KPIs every martial arts school owner should track weekly — leads, trials booked, show rate, enrollments, and cancellations — with benchmarks and fixes.
How to Hire a CrossFit Coach Who Actually Sticks
A gym owner's guide to hiring coaches who fit your culture and stay. How to source, vet, and retain coaches, from PRVN Fitness and its 600+ gym network.
Build the Bench: Hire Coaches From Your Members
Your best gym coaches are already members. How to spot high-potential members and develop them into coaches before you need to hire.
How to Hire (and Keep) Great Gym Coaches
A gym owner's guide to hiring coaches who fit your culture and stay. How to source, vet, and retain great coaches at any gym.
If You Run a Gym, You're Probably Being Overcharged for at Least Three Things
Payments, insurance, payroll — the financial services industry has been quietly overcharging gyms for years. Here's how the game works, and how to spot it.
How Much Does It Cost to Start a Gym? Full Cost Breakdown (2026)
Opening a gym costs between $50,000 and $500,000+ depending on size and location. See the full cost breakdown for leases, equipment, insurance, marketing, payroll, and more.
Building Bulletproof Systems for Gym Efficiency
Are you consumed by day-to-day gym operations instead of actively working on strategies for long-term success. Learn our 6 steps to build bulletproof systems that will allow you to break free from the cycle.
Gym Onboarding Series, Part 3: Straight-to-Class and Group OnRamps
How you're onboarding new members at your gym can make a world of difference. Here are the pros and cons of two popular gym member onboarding methods.
Gym Growth Blueprint Series, Part 3: Hiring a Business Mentor
Gym owners who've hired a business mentor will likely tell you they wish they would’ve done it sooner. Here are six benefits from mentorship!
How Your Gym Software Can Help You Handle the Fall Rush Like a Boss
Fall is the perfect time to explore gym software options that can save you time and lighten your load. Here are three steps to get started!
Best Practices to Update Your Group Class Schedule for the Fall Rush
Fall is the perfect time to analyze and adjust various aspects of your fitness business. Here are five steps to design a beneficial group class schedule!
Big News: PushPress Launches Insurance to Save Gym Owners Money
PushPress insurance is here to save you money and give you the coverage your gym actually needs. Here are all the details and how to get a quote!
Gym Owners’ Quiz: How Many of These Top Ten Skills Do You Have?
There's a specific set of skills, aside from coaching, that can help gym owners grow their fitness business. How many of these ten skills do you possess?
CrossFit Affiliate Town Hall Recording Replay
CrossFit CEO Don Faul held a special town hall Zoom call with all Affiliates to go over the changes and answer any questions.
Protecting Your Gym: The Three Critical Parts to a Rock-Solid Gym Waiver
Protecting your fitness business starts with having a solid gym waiver. Matthew Becker from Gym Lawyers shares the three key sections to include!
Owning a Gym: The Three Legal Documents Every Gym Needs
Owning a gym is always an adventure, and it's important for you to protect your fitness business. Here are three legal documents your gym needs!
Opening a Gym: The Four Legal Steps That Shouldn’t Be Overlooked
When you're opening a gym, it's important to make sure you and your business are protected for the long run. Here are the four legal steps to start with!
Why a SWOT Analysis is Important for Every Stage of Owning a Gym
Many factors will evolve through the stages of owning a gym. Performing a SWOT analysis can help you project, predict and protect your fitness business.
The Legal Checklist to Open a Gym (Entity, Insurance, Waivers, Permits)
The legal requirements to open a gym — entity setup, EIN, permits, insurance, waivers, payroll, and trademark. Plus the 5 traps that catch new owners.
Adapt and Overcome: How to Handle the Top Ten Gym Owner Struggles
Being a gym owner comes with a unique set of challenges. Here are ten common struggles among gym owners and suggestions for how to solve them!
Why Fall is the Perfect Time to Create the Optimal Gym Schedule
Thinking about making changes to your gym schedule? Here are the dos and don'ts to consider, and why fall is the perfect time to maximize your schedule!
Coach Connection: Seven Ways to Have Fun with Your CrossFit Coaches
Having fun with your CrossFit coaches outside of the gym can increase job satisfaction and even member retention. Here are seven ideas to build connection!
Mental Health Series Part 2: How Gym Owners Can Avoid Burnout
The Mental Health Series was created to help you, your staff and your gym community! In part two, we're focusing on YOU because it starts from the top.
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