The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Gym Operations & Leadership

Be Their Hype Squad: Encouraging Your Gym Team to Succeed
Providing the support your gym team needs can result in more than just happy coaches. Here's how you can increase gym revenue and member retention too!

Gym Owners’ Guide To Running Team Meetings That Don’t Suck
Gym owners, does your team look forward to meetings? Check out these five tips for running team meetings that are effective, efficient and fun!

Three Tips For Hiring CrossFit Coaches (And Where To Find Them)
When it comes to hiring CrossFit coaches, finding the right ones and retaining them are the goals. Here are three tips for adding long-term, happy coaches!

How To Go From Coach To CEO By Building The Right Team
Want to promote yourself from coaching to running your fitness business? The key is building the right team. Here are three tips to get started!

By The Numbers: Understanding And Tracking Important Gym Metrics
Gym metrics are a measurable way to gage the success of your fitness business. Here's a list of what to track and how to ensure you're on the right track!

Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
Gym technology can save time, improve member experience and increase revenue for gym owners. Here are six options to explore!

The Gym Operations Manual: 10 Things Every Owner Needs (and How to Automate Them)
Your operations manual is the guiding document for day-to-day gym life. Here are the ten essential pieces to help you grow, adapt and succeed!

It’s About Time: Six Ways Automation Can Help Gym Owners
Automation is key to delegating tasks, saving you time as a busy gym owner. Here are six ways PushPress Grow can get the work done for you!

Building Your Dream Team: Tips For Hiring Coaches
Your team is a reflection of you and your business so build it with the right people! Here are nine traits to look for when hiring coaches.

Improving Member Experience with PushPress Employee & Gym Owner Kurt Miller
PushPress employee and gym owner Kurt Miller is creating an incredible experience for his members and helping other gym owners reach their goals.

Read All About It: Your Gym Newsletter Doesn’t Have To Suck
Enhance your member experience by creating a fun, relevant gym newsletter. Here are some tips for consistent content that your members will want to read.

Vibe Check: How To Build A Successful Gym In 2023
In a competitive fitness industry, start with the basics, then build a community and start marketing. Here are some tips to build a successful gym business.

Picking the Best Location for Your CrossFit Affiliate Gym
The location you choose will dictate how effective your business plan is, so let’s help you find one that fits for your CrossFit affiliate gym.

Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Your class schedules will either make or break class sales and attendance - this is what you need to know to make the most out of your class structure and get paid

Training Your Front Desk Staff as a CrossFit Affiliate
Your front desk staff greet customers the 1st time they visit your gym, and the 100th time - let’s make sure they make your guests feel welcomed every single time.

How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Staff meetings aren’t necessarily fun, but they can be efficient and drive amazing results if you just follow this simple list and keep these tips in mind.

How to Develop Your Staff to Get Better Every Day
Your staff is everything to your business, so it’s time we start treating them like it - this is how you develop and cultivate their skills on a daily basis.

Lease Terms You Need to Negotiate for Your CrossFit Affiliate Gym
Your lease can either be smooth sailing, or an irritable mess that you’re locked into for years to come - know the differences, and negotiate for your CrossFit affiliate gym.

Want Gym Member Referrals? Create Raving Fans.
Forming meaningful relationships in your fitness business can be the difference between a new client coming or going. That's why creating a process to generate raving fans is so important.

What Your Daily Travel Path Should Be as a CrossFit Affiliate
You have to travel your gym every single day - what does that look like from a management perspective? This is everything you need to know about travel paths.

Guide to Buying Used Equipment for Your CrossFit Gym
Gym equipment is one of the more costly expenses you’ll run into with your gym, so can you really save more money with used equipment? We think so.

9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Financial planning is no joke, which is why having a step-by-step plan like this is a complete game-changer - find out what you need to launch your financial planning successfully.

Your Guide to Pricing Structures for Your CrossFit Affiliate Gym
Pricing is actually one of the most dreaded tasks by CrossFit affiliate owners - find simple systems that work and make the process frictionless.

Wordle & WOD? Why Mental Workouts Are Just As Important
Our brains, like our bodies, can fall into the category of “move it or lose it." The more we keep the brain moving? The sharper it will be!
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!