The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Gym Operations & Leadership
Be Their Hype Squad: Encouraging Your Gym Team to Succeed
A cert alone doesn't make a rockstar coach. Three ways to turn your team into leaders with real careers.
Gym Owners’ Guide To Running Team Meetings That Don’t Suck
Nobody wants the meeting that should've been an email. Five tips to make yours worth showing up for.
Three Tips For Hiring CrossFit Coaches (And Where To Find Them)
An L1 cert doesn't make a coach. Hire people who'll stay, so your mentoring hours actually pay off.
How To Go From Coach To CEO By Building The Right Team
Most gym owners start out buying themselves a full-time coaching job. Three tips to get out of it.
By The Numbers: Understanding And Tracking Important Gym Metrics
Seven numbers tell you how your gym is really doing, starting with monthly recurring revenue.
Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
You opened a gym to coach, not to be a tech guru. Six tools that save time and keep members around.
The Gym Operations Manual: 10 Things Every Owner Needs (and How to Automate Them)
Half your ops manual shouldn't sit in a binder. Ten sections to write, and which ones to automate.
It’s About Time: Six Ways Automation Can Help Gym Owners
Wish you could clone yourself? Six ways PushPress Grow automation takes work off your plate.
Building Your Dream Team: Tips For Hiring Coaches
Your coaches are your brand on the floor. Score every candidate on nine traits before you hire.
Improving Member Experience with PushPress Employee & Gym Owner Kurt Miller
Kurt Miller noticed it right away: nobody at PushPress sounded like a help desk reading from a script.
Vibe Check: How To Build A Successful Gym In 2023
Basics first, community second, marketing third. A tough market rewards owners who plan every piece.
Picking the Best Location for Your CrossFit Affiliate Gym
Floor-to-ceiling windows won't save a bad location. What to check before you sign for your affiliate.
Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Great coach, six classes a day, nobody showing up? Your schedule might be the problem.
Training Your Front Desk Staff as a CrossFit Affiliate
One bad first impression can cost you a member and their friends. Train the front desk to prevent it.
How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Getting paid to show up isn't paying attention. How to run staff meetings your coaches don't dread.
How to Develop Your Staff to Get Better Every Day
Members will pay more for great service. Daily staff development is how you deliver it.
Lease Terms You Need to Negotiate for Your CrossFit Affiliate Gym
A five-year lease is 1,826 days. Here's what to negotiate so they aren't miserable ones.
Want Gym Member Referrals? Create Raving Fans.
Apple and Tesla have raving fans. Your gym can too, by walking members through five relationship stages.
What Your Daily Travel Path Should Be as a CrossFit Affiliate
Borrowed from restaurants: walk your gym daily, outside in, so every member gets the same experience.
Guide to Buying Used Equipment for Your CrossFit Gym
You don't need four rows of matching treadmills. Why buying used usually beats renting new.
9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Assets, debt, collateral, reinvestment. A nine-step system so nothing slips through in your finances.
Your Guide to Pricing Structures for Your CrossFit Affiliate Gym
A friend loves the free class. Then they see your prices. Make sure what they see makes sense.
Wordle & WOD? Why Mental Workouts Are Just As Important
Move it or lose it applies to the brain too. Why a daily word game belongs right next to the daily WOD.
How to Sell Gym Memberships and Gift Cards for Maximum Profit
Big franchises throw in free training and snacks. Here's how to build an offer that still wins.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!