The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Gym Operations & Leadership

How to Sell Gym Memberships and Gift Cards for Maximum Profit
How do you create an irresistible offer to join your gym? Learn creative ways to sell gym memberships and gift cards and maximize your profits.

Mission Statement vs. Vision Statement: The Differences and Why They Matter for Your CrossFit Affiliate Gym
Mission statements help you sell your goals, while vision statements carve a path for the future - do you need both to be a CrossFit affiliate?

Purchasing vs. Renting Equipment for Your CrossFit Gym
Filling your CrossFit gym with equipment is expensive… or is it? Find out which method works better for you: renting or buying your equipment.

How To: Use AI Writing Assistants to Generate More Gym Leads
Learn how to use AI writing assistant tools will dramatically increase your ability to put quality blog posts out in no time flat!

Which Gym Business Model Is Best for Your Fitness Business?
Before you decide to start a gym business, it's important to first consider which type of gym business model will be right for your fitness goals and objectives.

Revealed – The Average Salary Of A Gym Owner
What's the average salary of a gym owner? This article dives into what factors go into calculating an owner's income.

10 Ways to Be a Better Communicator as a Gym Owner
As gym owners, we have to be great communicators. Here are 10 ways to help you become a better communicator and run a successful gym.

Why Your Gym Owner Is Probably Struggling
One of the most rewarding things about owning a gym is havingan impact on people. However, running a gym effectively is challenging. Here are some reasons why your gym owner might be struggling, and how you can help!

What is the Monthly Cost of Running a Successful Gym?
Are you curious about how the cost of running a successful gym? Here, we break down the monthly expenses and offers some tips on how to keep your costs low.

Understanding the Financial Side of Owning A Gym
Are you thinking about opening your own gym? In this article, we'll break down some key financial concepts you need to understand before making the leap.

How To Start a Gym Franchise in 8 Steps
Are you thinking of starting a gym franchise? Here's an overview of the steps you need to take to make it happen.

How Skopos Athletics Created a 90 Day At-Home-Program and How You Can, Too
Guest Post: We asked Greg Berube, owner of Skopos Athletics to walk us through how he created his At-Home-Programming. Scroll down to download the full 90 day program!

5 Things You Need To Know Before Buying A Gym Or Fitness Center
Thinking about buying a gym? Gym ownership can be a rewarding career if you do it right. Here are some key factors to consider before making your purchase.

The Financial Numbers You Should Know As A Gym Owner
Find out how to grow your profit as a gym owner. Learn the financial numbers you should know and how to track them so you can continually improve your bottom line.

Gym Owners - 5 Important Steps You Must Take To Increase Your Profit
In this article, we discuss how you can take our tips and put them into practice. It can be difficult to take time out of your busy day-to-day life running the gym, but these tips can help you increase your profit.

A Concise Guide To Opening A Gym
This guide will walk you through the entire process of opening a gym. It includes tips, advice, and resources to help you save time and money as you open your doors for business!

Is it Better to Buy or Lease Gym Equipment?
Understanding the difference between buying and leasing gym equipment can save you a lot of money. Here are some tips on how to choose the right option for your gym

Are women comfortable joining your gym?
Are women comfortable joining your gym? Here’s how to make sure that all of your female clients feel welcome and respected from day one.

Tracking Your Gym’s Financial Performance
Learn how to track your gym's financial performance and utilize the data you collect to drive business growth.

The Pros and Cons of 24-Hour Gym Access: What Gym Owners Need to Know
Improve your member experience with 24-hour gym access. Here are some pros and cons to consider for offering 24/7 access.

A Guide to Gym Owner Liability Waivers
As a gym owner, make sure you understand how to protect yourself and your business from liability.

How To Automate Important Tasks In Your Gym
Here are the top three ways to automate the more tedious aspects of running gym operations at your facility.

A Guide to Gym Owner Privacy and Terms of Service
One of the most important things for gym owners to know is how to protect themselves and their business.

Time Is Not Your Asset: Small Gym Owners Need Leverage
Time is not your asset, nor is it your friend. It's your resource. Stop thinking that your greatest asset is time... it's leverage.
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