The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Gym Operations & Leadership
Mission Statement vs. Vision Statement: The Differences and Why They Matter for Your CrossFit Affiliate Gym
Vision is where you're headed. Mission is what you do every day to get there. Your affiliate needs both.
Purchasing vs. Renting Equipment for Your CrossFit Gym
Owning feels great until equipment dies and there's no rental contract to fall back on. Weigh both.
How To: Use AI Writing Assistants to Generate More Gym Leads
AI won't write your blog for you. It will help you crank out local SEO posts that bring in leads.
Which Gym Business Model Is Best for Your Fitness Business?
Rent or buy, which insurance, what concept. The model you pick shapes every decision that comes after.
Revealed – The Average Salary Of A Gym Owner
Before you compare yourself to the average, know what actually goes into a gym owner's paycheck.
10 Ways to Be a Better Communicator as a Gym Owner
You can be the best trainer around, but if you can't share your vision, you're the bottleneck.
Why Your Gym Owner Is Probably Struggling
More members doesn't automatically mean more money. What running a gym really costs, and how to help.
What is the Monthly Cost of Running a Successful Gym?
Expenses get less scary once you have a ballpark. The monthly breakdown, plus ways to keep it lean.
Understanding the Financial Side of Owning A Gym
Passion opens the doors. Balance sheets and cash flow keep them open. Know the numbers before you leap.
How To Start a Gym Franchise in 8 Steps
A franchise hands you a proven model and built-in support. You still have to pick the right one.
How Skopos Athletics Created a 90 Day At-Home-Program and How You Can, Too
Closed for three months in 2020, Skopos Athletics built a 90-day at-home program. You can download it.
5 Things You Need To Know Before Buying A Gym Or Fitness Center
A running gym comes with equipment, members and metrics. Here's how to vet them before you buy.
The Financial Numbers You Should Know As A Gym Owner
If you don't know your numbers, you can't tell if you're even breaking even. Here are the ones to watch.
Gym Owners - 5 Important Steps You Must Take To Increase Your Profit
Great coaching alone won't make a gym profitable. Five business steps that actually move the number.
A Concise Guide To Opening A Gym
It takes money, long hours and a plan. The whole opening process, with tips to save time and cash.
Is it Better to Buy or Lease Gym Equipment?
It comes down to ownership and cost. How to decide which one makes sense for your gym's finances.
Tracking Your Gym’s Financial Performance
Your financials are the clearest scoreboard you've got, if you track them right. A blunt guide to how.
The Pros and Cons of 24-Hour Gym Access: What Gym Owners Need to Know
Members love training whenever they want. Here's what 24/7 access really asks of you in return.
A Guide to Gym Owner Liability Waivers
Without personalized waivers, you're walking on eggshells. Where they go and what they must include.
How To Automate Important Tasks In Your Gym
It's 8:13pm Friday. 27 unread emails, 14 failed payments. Three ways to automate the tedious stuff.
A Guide to Gym Owner Privacy and Terms of Service
Governments are cracking down on how businesses use data. Conscious Counsel on protecting your gym.
Time Is Not Your Asset: Small Gym Owners Need Leverage
Musk and Jobs got the same 24 hours you do. The difference is leverage, and small gyms need it most.
How My First Gym Was Duped Out Of $100,000 (and you might be getting duped too)
The sales rep said 1.9%. The real rate was 4.5%. Here's how to find out what you're actually paying.
How can I accept cryptocurrency at my gym or fitness studio for member payments?
Short answer: don't try to take crypto directly. There's a simpler way that takes zero time or focus.
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