One of the most important things for gym owners to know is how to protect themselves and their business.
*Guest post from our friends at Conscious Counsel . Written by Cory Sterling
As the wellness industry has changed over the last year and a half, operating online has become an essential element of running a versatile and pandemic-proof business.
If you’re like most people, the law is the last thing you feel like dealing with. It can be confusing, intimidating and stressful. It’s tempting to sweep it under the rug and hope and pray nothing ever happens to you...
Yet with this industry shift to the online space, governments are cracking down on the rules around how business owners can legally use and collect data.
Data breaches happen. Lawsuits happen. So how can you be proactive against these possibilities and have adequate protection in place?
Since websites collect user information, you’ll want to be open and honest about what you’re going to do with it and where you’re keeping it. This gives web visitors a choice about the personal information they share and helps them avoid ‘spam’.
If you operate your business online, collect 3rd party payments (Stripe, PayPal, etc.), have an email list or collect people's data (clients, leads, etc.)...
What about Terms & Conditions?
You know how before you played a board game when you were a kid, you would first read the instruction manual that details the rules of the game? Well, Terms and Conditions (T&C) are sort of like the rule book.
T&C details the rules your visitors must agree to in using your website and buying your products and services. Since your website does all the talking for you, you have to make sure it is saying all of the right things to protect you and ensure that you are participating in relationships how you would like to.
Some of the common items you’ll find in terms and conditions or terms of service include:
So how can you ensure you are operating at best legal practices with privacy and data...a.k.a not stressing about getting sued or unintentionally breaking the law?
It's a gym manager's worst nightmare: the software that runs your gym goes down. If it goes down often, it will cost you money, leads, and members but that's not the worst of it...
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