The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen
Digital Marketing 101: How to Navigate Paid Gym Ads
You don't need to be a marketer to run ads. LASSO debunks five myths about paid gym ads.
Thinking About Gym Rebranding? Here’s What You Need to Know.
Going from XYZ CrossFit to XYZ Fitness? Seven steps to rebrand and breathe new life into your gym.
The Top Ten Ways to Improve SEO for Your Gym
Your website is your virtual storefront. Ten ways to get more people to find it without paying for ads.
The Gym Owners’ Guide to Preparing for the 2024 New Year’s Rush
Everyone who skipped December shows up in January. Get your gym ready before the rush hits.
Why Automating is the Key to Growing Your Gym Social Media
Social media on your hate-it list? Five ways to automate it so it builds revenue without eating your day.
Refine Your Messaging: Five Things to Avoid in Lead Nurture Convos
If your messages scare off leads, your ad spend is wasted. LASSO's owners on what to stop doing.
Four Simple Steps to Write an Effective Gym Mission Statement
A mission statement isn't a business description. It tells your team and members why you exist.
How to Grow Your Gym with the Help of Social Media Influencers
Influencers don't need massive followings to work. Real people carry a kind of trust Facebook ads can't.
Gym Owners’ Guide to Creating a Successful Gym Marketing Funnel
Growth comes from leads and retention. A good funnel handles both, even if you're new to marketing.
The One-Two Punch for Your Gym Marketing Strategy
Paid vs. organic is the wrong fight. Build strong organic content first, then layer paid ads on top.
Five Tips to Maximize Your Gym Marketing Strategy this Fall Season
New Year isn't the only rush. LASSO's Blake Ruff on fall offers that bring new leads through the door.
Sell More Gym Memberships: Flip The Script With Sales & Marketing
Most owners go all in on marketing first. Flip it: tighten the sales process, then turn on the leads.
Automating Gym Social Media With PushPress Grow Social Planner
Social media drives awareness, retention and revenue. Three ways Social Planner puts it on autopilot.
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
You don't need a marketing degree, but you do need a plan. Ten tactics, starting with your ideal client.
Starting A Gym: Building A Brand That’s Powerful And High-Performing
Building a brand is like baking the perfect cookie. Simple in theory, tricky to execute, worth every bit.
Mark As Read: How To Increase Open Rates For Email Marketing
Great copy is useless without the right list. Five ways to get audience, message and measurement right.
How To Boost Gym Retention And Revenue With Email Marketing
Email isn't glamorous, but it's reliable. Six campaign ideas that build trust and drive revenue.
Seven Ways PushPress Grow Helps Convert Leads To Members
Coach, follow up, buy rower batteries, follow up, plunge a toilet. Grow takes follow-up off your plate.
How to Create a Successful Gym Member Referral Program
Referred prospects are four times more likely to join, and they stay longer. Here's how to build one.
Powerful Gym Marketing: Understanding Earned vs Paid vs Owned
Marketing isn't rocket science. Here's what paid, earned and owned media each do for your gym.
How PushPress Grow Can Help You Navigate the New Year’s Rush
12 inquiries waiting on January 3rd, answered one by one. Or answered before you're off the couch.
The Low-Hanging Fruit: Ten Strategies For Gym Acquisition Marketing
Casual exercisers got serious during COVID, but many haven't joined a gym yet. Ten ways to reach them.
A Step-by-Step Guide to Successful Gym Member Conversion
Closing doesn't take a used car salesman. Ten steps to turn the leads your marketing earns into members.
Picking Favorites: How to Develop and Use Gym Buyer Personas
A single take-it-or-leave-it offer doesn't cut it. Build a message for each type of member you want.
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