The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen
A Site To Behold: Why You Should Have A Powerful Gym Website
Your gym website should be clean, professional and easy to navigate. Here are five tips to design a powerful and compelling site for your fitness business!
Why You (REALLY) Need A Gym Blog And How To Start One
A gym blog can be the perfect addition to your marketing efforts. Here are some reasons why - and some tips for how - to start one today!
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
When it comes to lead generation, paid gym ads are essential. LASSO founders Blake Ruff and Sherman Merricks explain why paid ads have multiple benefits.
How to Create a Unique Selling Proposition For Your Gym
Your unique selling proposition helps you stand out from competition, build brand loyalty and attract new members. Here are five steps to build your USP!
LASSO Series Part 2: The Importance of a CRM for Sales and Growth
Having a CRM is imperative for nuturing leads and members properly. Here's how LASSO and PushPress Grow work together to do the work for you!
Full Send: How to Increase Gym Revenue with Email Marketing
Email marketing is a powerful tool for driving revenue with the right strategy. Here are some simple but effective tips to launch a successful campaign.
LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Crafting a clever offer and writing compelling online ads is imperative for enticing prospects to act. Here's how LASSO does all of this for you!
How Your Gym Can Crush Black Friday and Cyber Monday
Black Friday is a huge opportunity to drive revenue and convert leads. Here are some tips to promote offers and spread the word to your target audience.
Social Media Flex: How To Build A Better Strategy For Your Gym
Social media can be a powerful marketing tool. Here are some tips to create a strong strategy, develop a loyal following and post relevant content.
FWIW, Your Gym Needs Text Marketing RN
Text marketing is an incredibly powerful option for your gym. Here are some tips to create messaging that's personalized and relevant.
Do It For The Gram: Use Instagram Effectively For Your Gym
Use Instagram effectively as a powerful tool for your gym’s marketing strategy. Here are some tips to get creative and grow your audience!
Using Color To Boss Up Your Gym Brand
Help people identify your gym brand with a certain emotion. Choose colors that align with your mission and vision to build brandy loyalty!
Increase Memberships With A Strong Referral Program
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Increase Email Open Rates For Your Gym Newsletter
Your gym's newsletter is a helpful tool for member engagement & retention. Here are some tips for using your gym management software to increase open rates.
Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
Market research is critical in any business, but especially in the fitness industry. Incorrect market research can be the difference between major success or epic failure.
Is ClassPass Good or Bad for the Fitness Industry?
ClassPass is great for people wanting to try a variety of workouts before committing. But is it right for your fitness business? Keep reading to learn more.
Creating Your Own Brand Under Your CrossFit Affiliate Gym
You have your own brand separate from CrossFit, but the question is, does anyone actually recognize your brand, and should they?
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Customer acquisition is one of the most expensive parts of any business in any niche; this list helps you do it effectively right from the start.
Understanding Your Target Market as a CrossFit Gym Owner
Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.
6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym can make you money especially when it’s not at capacity with members; there’s an untapped stream of revenue right here.
Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Learn how to promote your personal training services from local gym owners who are successfully growing their business.
Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Are you looking for ways to grow your gym or fitness business? Check out these marketing strategies that will help you reach your goals.
5 Ways Very Successful Gyms Create Unique Member Experiences
Want to create an unbeatable gym experience for your members? Here are five ways to do just that!
10 Great Ways To Attract New Fitness And Coaching Clients
Discover our 10 best tips for attracting new fitness and coaching clients. From networking to public relations, this list has you covered!
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!