The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen
The Social Ladder: Five Steps to Improve Your Gym Social Media
Social feels like a necessary evil for most owners. Have some fun with it and it starts paying off.
A Site To Behold: Why You Should Have A Powerful Gym Website
Your website is usually a prospect's first impression of your gym. Five ways to make it count.
Why You (REALLY) Need A Gym Blog And How To Start One
Companies with blogs generate more leads. And once you get going, it snowballs: less effort, more output.
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
Paid or organic? LASSO's Blake Ruff and Sherman Merricks say paid ads can fuel organic leads long-term.
How to Create a Unique Selling Proposition For Your Gym
Your USP is why people pick you over the gym down the street. Five steps to make yours memorable.
LASSO Series Part 2: The Importance of a CRM for Sales and Growth
LASSO won't even work with a gym that tracks leads on a cellphone and a Google Sheet. Here's why.
Full Send: How to Increase Gym Revenue with Email Marketing
Email is personal, targeted, and trackable. Start by knowing your audience, then build the campaign.
LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Generic scripts don't sell memberships. LASSO builds an offer with you to bring in high-paying members.
How Your Gym Can Crush Black Friday and Cyber Monday
Shoppers are in a "take my money" mood. Four types of Black Friday buyers and what to offer each.
Social Media Flex: How To Build A Better Strategy For Your Gym
There's no best platform for every gym. Pick the ones that fit your goals, then show up consistently.
FWIW, Your Gym Needs Text Marketing RN
Texts land where members actually look. 96% of marketers using SMS say it helped them drive revenue.
Do It For The Gram: Use Instagram Effectively For Your Gym
Photos, Stories, Reels. Instagram gives gyms more ways than ever to land members and keep them engaged.
Using Color To Boss Up Your Gym Brand
A gym called ROCK SOLID FITNESS in yellow cursive? Something feels off. That's color theory at work.
Increase Memberships With A Strong Referral Program
Word of mouth is your cheapest marketing. Why 'Bring-a-friend Saturday' beats a 'new referral program.'
Increase Email Open Rates For Your Gym Newsletter
Your newsletter only works if people open it. Start with the welcome email and nail the first line.
Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
You can't appeal to everyone, so stop trying. Pick a niche and build your affiliate's audience from it.
What Is ClassPass? A Straight Answer for Gym Owners
How the credit system works, what gyms really get paid per visit, and whether listing is worth it.
Creating Your Own Brand Under Your CrossFit Affiliate Gym
CrossFit isn't a franchise, and using the name isn't selling out. Questions that build your own brand.
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Bezos sold books at a loss to win customers. How CrossFit gyms can acquire, and win back, members.
Understanding Your Target Market as a CrossFit Gym Owner
Market to the wrong group and you burn time, effort and money. Find the people who need your gym.
6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym sits empty part of the day. That space has real value, and the right renters will pay for it.
Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Rule one: use social media, and use it often. Five more tips from owners growing their PT business.
Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Word-of-mouth can carry a gym until the market gets crowded. Strategies for when referrals aren't enough.
5 Ways Very Successful Gyms Create Unique Member Experiences
SoulCycle and Equinox keep members coming back for more. Five ways to borrow their playbook.
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