The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen
10 Great Ways To Attract New Fitness And Coaching Clients
Clients call you a miracle worker, but new ones aren't showing up? Ten fixes, from referrals to PR.
5 Types of Social Content You Should Be Creating For Your Gym
Not all social content is equal. PushPress's community manager breaks down five types every gym needs.
Five Mistakes Investors Make When Buying A New Gym
Running a gym can turn into a nightmare fast. Avoid these five mistakes before you sign anything.
Replay: Local SEO Hacks for Your Boutique Gym with HSN Nutrition
Almost no small gym owners do local SEO. That's exactly why small changes can move your ranking.
How To Make Money With Fitness
Fitness clubs pull in over $100 billion a year. Ways to earn your share without losing your passion.
Four Best Fitness Ads to Inspire Your Gym’s Next Campaign
Four fitness ads worth borrowing ideas from, plus the three basics every gym campaign needs first.
Workout Tracking: An Overlooked Key To Successful CrossFit Gyms
When performance is measured and reported back, it improves faster. Member benchmarks are a growth tool.
Top 5 Reasons Your Fitness Business Needs A Podcast
Joe Rogan's show works mostly because of his guests. A podcast lets your gym borrow expert pull too.
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How to Write Great Gym SEO Content: A Step by Step Guide
When someone searches "gym near me," helpful blog posts are how you show up. It starts with keywords.
PushPress Joins Inc. 5000 Fastest Growing Companies In America
#1,099 on the 2021 list, and the only gym management software on it. Earned mid-pandemic.
Online Fitness Trainer: How to Grow Your Business Online
The basic tech you need, plus how to use Facebook, Instagram, and YouTube to bring in leads online.
10 Local SEO Tactics Your Gym Needs To Deploy Today
CrossFit OYL ranks #1 in Rhome, TX. Ten ways to climb your own "gyms near me" results.
5 Reasons You Need to Prioritize Google Reviews
You might be the best gym in town. Does your community know? Five reasons reviews should be a priority.
Your Gym's Single Most Important Marketing Move - In 5 Minutes
Most gym owners don't know what a Facebook Pixel is. Install it in five minutes and your ads get smarter.
![[Webinar] Black Friday Blueprint: How to Plan, Execute and Leverage Black Friday to Grow Your Gym](https://cdn.prod.website-files.com/694cec65f1c795ba2ad1fca4/694cfee7ebb8c25cb5fb2edf_6351395831d5d80d0f6993c3_f9c71d1a-52cf-4980-ac4b-507a0c4817d1.webp)
[Webinar] Black Friday Blueprint: How to Plan, Execute and Leverage Black Friday to Grow Your Gym
Nicole Aucoin, Roy Uy and Jeff Wasserman on turning Black Friday into real cash for your gym.
Why You Need to Track Your Leads
You wouldn't let a newbie load a barbell blind. Don't run your gym without knowing your lead numbers.
The fastest way to improve your gym business
Amazon doesn't sell things and Disneyland doesn't sell rides. Your gym shouldn't just sell fitness.
3 Must Have Revenue Streams In Your Gym Business
Resilient micro-gyms run at least three: membership dues, personal training and workshops.
Your Website Has One Job: Is It Failing?
Chances are your site talks about your gym. It should talk about your clients and the problems you solve.
Dan Martell joins the PushPress Advisory Team
Ex-gym owner and SaaS coach Dan Martell joins our advisory board to help us deliver more value, faster.
How To Start A Podcast
You'll never feel ready, and that's fine. Pick a clear topic and audience, and don't skimp on sound.
Podcasting 101 - Quick And Easy Podcast Setup
You could have a published podcast by the end of this article. Here's the simplest setup that works.
Gym Podcasting 101
Should your gym podcast at all? Start with exactly who you're talking to, then worry about the rest.
Why You Need To Blog For Your Fitness Business
You already know your stuff. A blog is how people outside your gym find out and walk through the door.
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