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I recently spent quite a bit of money for a podcast coach to teach me the ins and outs of launching a new podcast. I'm going to give much of that information away for free to gym and studio owners because I know that's a luxury you cannot afford.
This will be a multi-part series, since there's so much to cover.
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Podcasting is the newest rage in all industries - hell even I've started one here! The gymOS Podcast from PushPress talks in depth about the business of fitness. But should your gym podcast? In this post, we'll dive into why you might want to consider it, and how to get the best bang for your buck.
The first step of this podcasting journey begins with who. You need to understand very specifically who you're talking to.
Define your perfect listener (this post with worksheet will help) - the one who will get a tremendous value out of what you can share, and then define him or her.
This step is CRUCIAL - do not gloss over it. Because your content has to be tailored to this listeners interests.
You might end up with more than one perfect listener.
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When defining your "who", do not make them your current members.
Your podcast should be speaking to people in your community who might be trying to discover a fitness studio, not your members.
If you design your podcast right, it will still resonate with your members, but you want to be focused on building authority with potential clients.
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We came up with 3 perfect listeners to our podcast. These are the people we felt we could help the most - who needed to hear the content we were building.
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The gymOS Podcast is helping fitness professionals become business professionals, one episode at a time. Start listening now and level up!
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Once you have figured out who the perfect listeners are for your gym podcast, you need to understand why they would listen.
Time is a rare resource. You need to provide your listeners with some information that's pertinent to their struggles and pains.
The pain points will come pretty quick if you start to think about why someone might need your services.
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Brainstorm a list of things that might be the pain points of your perfect listeners. Here's a quick sample to kick start your list:
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There's a number of different ways you can format your podcast, I'm going to give you an easy format that I believe is one of the best formats a gym can do.
Let the members in your gym share their success stories, things they've overcome and experiences. It's the most authentic content you can share to your community.
The reason I love these for your local fitness studio is many:
There are numerous other formats you can choose.
When deciding on your format, you will need to understand that it will affect things like equipment needed, show prep, and more.
Consistancy is the key to content. If you decide you want to podcast, you should commit to a certain number, on a certain cadence.
Cadence is important, because people tend to expect content to be available to them on a reliable schedule.
Think about it, if your favorite TV show was randomly released on different days at different times, it would be hard to get into it.
You can also opt to binge release a bunch of episodes at once. If you do this, break your show up into seasons, and release an entire season in one shot. Netflix has proven this model works very well too!
For The gymOS Podcast, we chose a weekly format, released every Monday.
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The burden of producing content is real. For it to be effective, your audience needs to know there's an episode coming on a regular interval.
If you don't plan and start doing one episode at a time, your podcast is doomed. You will burn out under the pressure.
Block out one day a month and record all podcast episodes on that day. Have your guests come in to record on that day.
Doing this will allow you to get in a groove, recording a few at a time and your quality of podcast will be better. It will also allow you to get 3 or 4 done in one day, which will make staying consistant much easier.
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There is quite a bit to cover in this series of blog posts - so stay tuned for more.
In future posts, we will cover:
Podcasting, done right, can help you extend your reach and your authority in your community.
It also can be an effective tool to get your members more engaged and get their stories told!
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!