The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen

Driving Client Happiness Using the CrossFit Open
CrossFit Station ran every Open since 2009 on pencil and whiteboard. Then they tried PushPress.

Building A Better Gym Without The Costs - PushPress Free
Marcus Reyna of Elevated Fitness called PushPress Free a no-brainer. Here's how early adopters use it.

5 Seconds! That's all you have...
Visitors need to know what problem you solve, how, and how to join. Fast, or they click away.

5 Free Marketing Tactics for New, Cash-Strapped Gyms
Scrimped, saved, took out a loan for the iron. Five free ways to get clients in the door anyway.
When to Spend (and When to Save) as a New Gym Owner
A yoke, a fleet of bikes, a 9am class, a raise. Everyone wants you to spend. Here's how to pick.

4 Things Your Gym Needs for Digital Marketing Success
Digital marketing is like training: never done. Lock in these four foundations before chasing tactics.

Convert More Leads Using Better Website Photos
People scan before they read. Your photos make the first impression before a single word does.

Gym Social Media Marketing Playbook: Posts, Cadence, and What Actually Works
You're not trying to go viral. You're trying to be the gym your zip code follows and DMs in January.
The 9 Word Email For Boutique Gyms
Your stale leads might be hidden diamonds. Nine words is all it takes to find out which ones.
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