TL;DR
Are you struggling with your message? Our new StoryBrand template helps you clarify your message! Main headers, sub-headers, and call to actions are some of the most important parts of your website. If you don't help a customer know within 5 seconds what problem you solve, how you solve it, and how to join, then chances are they'll click away. Here's 3 main features our new template highlights to keep customers engaged:
99 problems?
Every customer searching for a gym, fitness program, or health advice, has some kind of problem. How you solve that problem should be the first message they see on your homepage. The main goal of a great header is to help customers know the main thing you do to solve their problem. If you can't easily display that right away, you're likely to lose them.
Get your customers to act!
Do you have a Call to Action that's clearly visible and easy to find? A CTA is a button on your homepage that will guide customers to respond or take action on your website. The main Call to Action should be focused on a first-time guest to your website. Once you get them signed up, interacting as a member should become much much easier!
What value are you bringing to your customers?
Help your customers see the value you are bringing. It's important to show customers how you can help make their lives better. We feature that in our new Website with a short header followed by a short descriptive sentence. It's not too wordy, easy to read, and easy to understand.
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Resources for Gym Owners
Playbooks, checklists and on-demand webinars — every one built from an interview with an owner who runs the system.
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