As many gym owners can attest, social media is a powerhouse tool when used correctly. From building brand awareness to driving retention and revenue, it’s an integral part of the marketing toolkit.
A comprehensive social strategy can also be used to educate existing clients and foster community engagement. Throw in the SEO advantages and the numerous benefits just keep growing.
Still unconvinced about whether to include social media in your marketing strategy? Consider this: With the right tools, you can automate all of it.
It’s true. You can enjoy all the benefits of a rock-solid social marketing campaign while spending your time and energy elsewhere.
Introducing PushPress Social Planner.
Social Planner is a tool in PushPress Grow that allows gym owners to schedule and publish content. This can be done across multiple social media platforms, including Facebook, Instagram, TikTok and Google My Business.
If scheduling social posts sounds complicated, rest assured that the software is intuitive and easy to use. As gym owners ourselves, the PushPress team understands that you don’t have time for complicated. Our goal is to help you run your business better, and that includes your social strategy.
Want a glimpse into how simple it really is? Check out this Social Planner tutorial.
When To Automate Gym Social Media.
So how do you decide when to automate and when to make social posts in real time?
One helpful perspective is to consider an old-school newspaper. In it, there there are breaking news stories and there are more timeless (or evergreen) articles.
Social media can operate the same way. Automation works incredibly well for the evergreen posts, whereas manual posts are useful for breaking news.
For example, a post about tempo training is educational and can be shared at any point. It won’t lose relevance if it’s not posted by a certain date. So you can evaluate the best placement into your content plan.
On the other hand, when one of your long-term clients gets their first muscle-up, it’s breaking news. Share it while the excitement is high so the community can celebrate. Reserve space in your content plan for things like this that come up organically and post in a timely manner.
Ultimately, it’s best to do both. By automating some posts and manually sharing others, you ensure a consistent, high-quality flow of content. This helps with your revenue and retention goals while preserving an authentic, human element.
So as a busy gym owner, managing social media through automation helps to get some of your finite time back. What if a short block of time could set you up for a week (or more) of quality social marketing?
Let’s say you commit one hour on Mondays to set up your evergreen social posts for the entire week. Not only does this take sporadic posting off your plate, but now your content is intentional. Rather than scrambling to pick a random topic to post about on the spot, each post is part of the overall plan.
And PushPress Social Planner is here to help you.
Three Ways Social Planner Can Help.
1. Marketing And Sales.
Social Planner provides data around engagement for each social media post. This allows you to get an idea of what’s resonating with your audience and what’s not.
Then, you can tweak your content to better engage current and prospective clients. By paying close attention to the important gym metrics, you can make improvements to the weak links in your marketing funnel.
Here’s a helpful hint: Don’t neglect your Google My Business (GMB) account. While Facebook and Instagram are often the first places gym owners think to post, GMB can be an incredibly-impactful tool.
GMB can help to improve your local SEO and make your business more visible to potential customers on Google Maps. This can result in more leads from those searching for gyms in your area.
2. The Power Of AI.
Using artificial intelligence in Social Planner can also be a huge time-saver. The AI can analyze your existing social media content and engagement data, then suggest topics for you to post about. It can even provide content ideas that will potentially resonate with your audience. Post as is or edit to align with your brand voice, hit schedule and you’re set!
Further, as a PushPress Grow customer, you can input general topics you want to cover, and have the AI generate the specific posts. This could be things like knee pain while squatting, motivational quotes or how to avoid processed sugars. You provide the topics and let the AI do the rest.
Pro Tip: Want to learn about how PushPress Grow can help with other areas of your business like lead generation and member experience? Book a demo with our team today!
3. No Need To Pay For Other Services.
If you’re like a lot of gym owners, you might be paying for multiple tools to run your business and social media. The Social Planner is part of PushPress Grow, allowing you to manage numerous areas of your business in one place.
In addition, PushPress Core and Grow are now synced. The communication between platforms saves you time as you convert leads to members.
In Summary: Manage Social Media Seamlessly With Social Planner
The power of social media in correlation to gym growth can’t be understated. And when you add in the option to automate content, there are time-saving benefits as well. PushPress Grow Social Planner allows gym owners to schedule and publish this content across multiple platforms. Ultimately, this contributes to increased gym revenue and retention, and provides value and connection for your community.