Fun fact: Many of the PushPress team members are gym owners too. We know that feeling of having a task list that never ends. Therefore, when we recommend PushPress Grow to fellow gym owners, it’s because can relate to this scenario...
So far today, you’ve coached two classes. In the few minutes before your next one, you follow up with leads. After you go to CostCo to get rower batteries, you follow up with more leads. Open gym time offers a few extra minutes for lead follow-up. In between chatting with members and plunging the toilet that just overflowed, you might be able to follow up with some leads. You know that feeling? We get it.
Busy gym owners wear a dozen hats, and chances are you’d be happy to lose a hat or two. But outsourcing some of your tasks can sometimes mean paying the big bucks.
Enter PushPress Grow. Grow is a gym CRM designed to nurture and convert leads more efficiently than a gym owner could do manually. This means bringing on more members easily, and freeing up your time to work on other important parts of the business.
Seven Ways PushPress Grow Helps Conversion.
Once someone contacts your gym, Grow launches into action through the power of automation. Here are seven ways that Grow can help you to convert new leads.
1. Automating Workflows.
The process starts when a new lead provides their contact information via your website or social media. At that moment, the lead is populated into Grow, triggering a workflow, and the communication begins.
The best part is that the messaging they receive is correlated to the specific request they made, and your unique gym.
For example, if the lead asks for membership rates, they’ll receive pricing-related responses, versus generic gym info. Or if they’re looking for personal training, the communication will provide relevant information. No matter the subject, all communication is aimed at one thing: Getting them to walk through your doors.
Further, each gym is different in terms of how they bring on new members. Some start with a “no sweat” intro, others with personal training or a group fundamentals class. PushPress Grow is able to adapt to whatever CTA (call to action) each gym prefers.
“There is a unique workflow to try to get the lead to convert to whatever the gym has as their CTA,” explained Marissa Paulsen, PushPress Grow Product Leader.
In addition, Grow provides you the ability to create your own unique workflows. So let’s say you’re about to run a nutrition coaching or personal training promotion. You can customize the workflow to provide information and direct new clients to these specific offerings.
“We have a number of [templated] workflows available, but they’re all totally customizable to the voice of the gym, which allows for flexibility,” said Paulsen.
Ultimately, the point of PushPress Grow workflows is saving you time, letting Grow nurture leads for you.
2. Responding Immediately.
Many times, the speed of follow-up matters more than the messaging itself, Paulsen explained.
You need to follow up immediately. Because if someone has taken an action on your website, “they are actively engaged right now and they want to learn more,” she said.
Essentially, you have to strike while the iron is hot.
With PushPress Grow, Paulsen explained that there’s “very little wait time in getting them the information they need.” She added that this kind of immediate follow-up simply isn’t possible if you’re contacting every lead manually.
3. Speaking Their Language.
People have different preferences: There are those that think pineapple belongs on pizza and, on the opposite end, those that are wrong. Some prefer texts and others prefer email. Grow gives you the freedom to customize workflows using text, email or a combination of both to deliver messaging in a way that’s most valuable to your business.
For most gym owners, workflows are a blend of shorter text messages and longer emails. That way, communication is diversified and consistent.
4. Gettin’ Real.
Have you ever given your contact info to a business, only to be inundated with spammy messaging that you know is automated?
People can tell when they’re talking to robots, Paulsen explained. PushPress Grow is designed to be mindful of this, with communication that feels real, relatable and personal.
“That’s definitely the intention behind all of our workflow content,” she said.
To further increase the authenticity, Grow gives you the option to fully customize your workflows. For example, you can include a personalized welcome video to help the prospect feel more connected to the business immediately.
5. Building Your Brand.
Although the ultimate goal is to convert leads to members, being too pushy can be detrimental.
“And also, it’s about providing opportunities for them to ask questions and learn more about your space,” Paulsen said.
With that in mind, Grow workflows seek to “warm up” your potential members with information about your brand. While some people might immediately jump to pricing requests, you can provide plenty of gym membership value before presenting the cost.
6. Applying Best Practices.
One of the keys to nurturing leads is finding the right balance of communication frequency, type, length, etc.
PushPress Grow understands what works. Data suggests most people need eight touch points before taking action, so Grow factors in a multitude of similar data. As such, touch points are designed to be consistent, with a single goal of getting people to book an intro.
Simply put, when you multiply the number of leads by an adequate number of touch points, it’s nearly impossible for you to keep up manually.
Pro Tip: Want to find out how Grow can get the follow-up done for you and save you tons of time? Book a demo with our team today!
One Last Effort.
In the event that a lead doesn’t convert after going through the full workflow, you might need one last, personal touch. PushPress Grow alerts you once a workflow is completed, so you can decide if you want to personally call the lead one last time.
In Summary: PushPress Grow Is The Path To Growth.
When you’re just starting out, you might be able to handle all the leads manually and personally. However, if you're looking to grow beyond 50, 100 or 150 members, you’ll need to automate your lead follow-up. This ensures proper nurturing and that no one slips through the cracks.
“It’s much cheaper to do it through a system than to hire people to do that manual process,” Paulsen said.
In other words, in order to grow, you need PushPress Grow.