The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Gym Social Media Marketing Playbook: Posts, Cadence, and What Actually Works
A practical gym social media marketing playbook — which platforms to pick, what to post, the weekly checklist, and how to turn DMs into intro signups.
Gym Equipment & Floorplan: A Practical Guide
What equipment to buy, what to skip, and how to lay out your gym on day one. Real dollar ranges, sq ft math, and a 50/100/150-member growth timeline.
How to Pick the Perfect Gym Location
How to choose a gym location: 10 criteria that actually matter, a walkthrough checklist, and the red flags that should stop you signing the lease.
The 9 Word Email For Boutique Gyms
A simple 9-word email gym owners can send to re-engage cold leads and find out which stale contacts are still worth pursuing.
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