The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
The Progrm HYROX Programming Now Available on PushPress Train
John Singleton's HYROX programming, built from coaching Games athletes, is ready for your classes.
Four Reasons PushPress Grow is the Ultimate Tool for Your Gym
Worried a CRM means losing the personal touch? Here's why hundreds of gyms run on Grow anyway.
Gym Onboarding Series, Part 3: Straight-to-Class and Group OnRamps
Straight-to-class is still the favorite: 56% of the 1,262 CrossFit gyms PushPress analyzed use it.
Got Leads? PushPress Grow Helps You Play (and Win!) the Long Game
Some leads take months, even years, to join. Grow keeps the conversation going until the timing's right.
Gym Onboarding Series, Part 2: Why Onboard with PT-First
Onboarding gets gym owners heated. What PT-first is, why gyms choose it, and where it falls short.
Gym Growth Hack: PushPress Grow is the CRM Every Gym Owner Needs
Worried about the learning curve? For hundreds of gyms, Grow works like an extra teammate.
Brute Affiliate Programming Now Available on PushPress Train
The team behind 2024 Games champ James Sprague now offers affiliate programming on PushPress Train.
Why Automating is the Key to Growing Your Gym Social Media
Social media on your avoid list? Automate it, hand some off to coaches, and still build your brand.
Three Powerful New PushPress Grow Workflows for Gym Growth
New automations in Grow aimed at two things: more leads showing up to appointments, and members who stay.
Gym Growth Blueprint Series, Part 11: Choosing Gym Management Software
The right software takes the busywork so you can do the CEO tasks. Seven benefits worth looking for.
Gym Growth Blueprint Series, Part 10: Avoid Trying to Please Everyone
People pleasing leads to burnout. Irene Lea Smith of CrossFit Prescott Valley on finding the balance.
Gym Growth Blueprint Series, Part 8: How to Run a Business, Not a Hobby
Passion opened your doors. Bold City CrossFit's Anna Elisabeth Ngo on running it like a real business.
How Switching to PushPress Gave an Arizona Gym Owner the Gift of Time
Holly Butler was juggling way too many apps at CrossFit Obsession. Switching to PushPress fixed that.
If You Got it, Haunt it: Eight Fun Gym Halloween Ideas
November and December are slow. Keep members consistent in October with a little spooky fun.
Gym Growth Blueprint Series, Part 6: Listening to Member Feedback
Feedback doesn't mean hearing everyone out. Three gym owners on listening to your best members instead.
How an Arkansas PushPress Gym Grew to 300 Members in First Year
Legendary Fitness hit 150 members in two months and is closing in on 300 before its first birthday.
Gym Growth Blueprint Series, Part 5: Insights for Sustainable Growth
Lululemon started with yoga clothes for women. The lesson for gym owners: own your niche, then grow.
Gym Growth Blueprint Series, Part 4: Building a Strong Gym Community
You decide who belongs in your gym, and who doesn't. Five steps to build your community on purpose.
Gym Growth Blueprint Series, Part 3: Hiring a Business Mentor
"Get a mentor to keep you grounded." Two gym owners on why mentorship pays off, and why sooner is better.
How PushPress Helps an Ontario Owner Manage His Gym & a Non-Profit
Matt Spencer tried three platforms in three years. Switching to PushPress was so easy his manager did it.
Gym Growth Blueprint Series, Part 2: Ownership Over Coaching
CrossFit Unforgiven's Sarah Elizabeth Heimer says the business side needs as much attention as coaching.
Gym Growth Blueprint Series, Part 1: Systems, Policies & Procedures
Systems and policies are the backbone of a gym that runs without you. Two owners on where to start.
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