The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Skyrocket Your Gym Marketing with Email Campaigns and Newsletters
Email campaigns and newsletters can be a powerful way to level up your gym marketing. Here are six steps to get started in creating your strategy.
Big News: PushPress Launches Insurance to Save Gym Owners Money
PushPress insurance is here to save you money and give you the coverage your gym actually needs. Here are all the details and how to get a quote!
How to Increase Leads and Sell More Memberships with Lead Magnets
Lead magnets are an underutilized tool for increasing leads, boosting sales and leveling up your marketing. Here are five steps to create your strategy!
“It’s Just Storytelling”: Generate More Leads with Your Gym Social Media
Your gym social media doesn't have to be complicated. Gym owner Dave Aisenstat says it's about telling members' stories! Here are five tips to get started.
“A Better Experience”: Here’s Why PRVN Nashville Chooses PushPress
PRVN Nashville has officially opened its doors! Here are six reasons PRVN chose PushPress for managing operations, training, business growth and more.
Switching from Mindbody to PushPress: “The Software is Infinitely Better”
Gym owner Elijah Kafer switched from Mindbody to PushPress gym management software, and couldn't be happier. Check out three reasons why!
Fit to Publish: How to Create and Repurpose Compelling Gym Content
Having a strong gym content plan can increase brand awareness, revenue and retention. Here are five steps to start implementing your plan today!
Digital Marketing 101: How to Navigate Paid Gym Ads
You don’t have to be a marketing expert to enjoy the benefits of paid gym ads. Here are five myths - and truths - to help you develop a strategy!
Mayhem Affiliate: Five Reasons to Choose Mayhem Gym Programming
It’s Spring TRAINing at PushPress! Today, Mayhem Athlete Affiliate gives us five ways gym programming can help you run your gym better.
Big News: Training Think Tank is Now Available on PushPress Train
Have you considered outsourcing your gym programming? Here's why you should consider Training Think Tank, now available on PushPress Train!
Enhanced Flex Appeal: Pass Transaction Costs with PushPress Flex Fees
PushPress is excited to announce Flex Fees, allowing you the flexibility to apply customizable transaction fees. Here's what that means for your gym!
The Brand X® Method: How to Offer Gym Programming for Youth
It’s Spring TRAINing at PushPress! Today, we're talking to Jeff and Mikki Martin from The Brand X Method® about offering gym programming for youth.
Switching from Glofox to PushPress: “An 800% Revenue Increase”
Gym owner Robert Schwartz switched from Glofox to PushPress gym management software, and his gym has grown exponentially. Check out these four reasons why!
PRVN: Gym Programming for Elite CrossFit Athletes
It’s Spring TRAINing at PushPress! Today, we're talking to Dwight Upshaw from PRVN Fitness about offering gym programming for elite CrossFit athletes.
Park City Fit: How to Offer Gym Programming for Longevity
It’s Spring TRAINing at PushPress! Today, we're talking to Park City Fit about how gym programming for longevity equals better retention for your gym.
NCFIT: How to Offer Gym Programming for All Athlete Levels
It’s Spring TRAINing at PushPress! Today, we're talking to NCFIT about how you can deliver gym programming options for all fitness levels.
Welcome to Spring TRAINing at PushPress!
Spring TRAINing has arrived at PushPress! We're here to help you deliver results to your members with some of the world's best gym programming.
Big News: CompTrain Programming is Now Available on PushPress Train
Have you considered outsourcing your gym programming? Here's why you should consider CompTrain, now available on PushPress Train, for your gym!
“What a Mess”: A Lesson from a Well-Intended Gym Community Event
A creative gym community event can help get new people into your gym! Here's one coach's tale about how it didn't quite go as she had planned.
“It was Pandemonium”: A Lesson from a Gym Grand Opening Nightmare
Planning a gym grand opening is an exciting adventure, but what happens when it doesn't go as planned? Here's one gym owner's tale of managing the chaos!
How to Create the Ultimate Member Experience in Your Gym
Creating the ultimate member experience in your gym is all about mapping the customer journey. Here are some ideas to wow them each step of the way!
“I Tried to Please Everyone”: A Lesson about Receiving Member Feedback
Listening to gym member feedback can be a slippery slope. Here's one gym owner's story of how the decision to avoid it made his business more successful.
Increase Gym Revenue with Product Sales in the PushPress Staff App
The all-new Product Sales feature in the PushPress Staff App is a game-changer! Here's how it can help you increase revenue and retention in your gym.
“We Had No Idea”: A Lesson from Turning a Hobby into Opening a Gym
Opening a gym is an adventure! It should be fun but not taken lightly. Here's one gym owner's tale of how he turned a hobby into a legit business.
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