The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
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7 Best Mindbody Alternatives for Gym Owners in 2026
Tired of Mindbody's rising costs and clunky interface? We've compared the 7 best alternatives for gyms and fitness studios.
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5 Gym Sales Tips That Work (Because They're Really Just Coaching)
Struggling to close gym memberships? These 5 sales tactics reframe the entire process as coaching — so you can sell more without feeling slimy. From battle cards to speed-to-lead.
How Much Does It Cost to Start a Gym? Full Cost Breakdown (2026)
Opening a gym costs between $50,000 and $500,000+ depending on size and location. See the full cost breakdown for leases, equipment, insurance, marketing, payroll, and more.
Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Learn how to run a successful gym presale to build revenue, sign members, and create buzz before your grand opening. Actionable tips from gym owners who've done it.
How to Create a Gym Business Plan in 6 Steps
Build a gym business plan that drives growth. Follow these 6 steps covering vision, market research, services, marketing, operations, and ongoing review.
How PSKC Runs a Gym That Changes Lives
Dale from PSKC went from tracking payments on a whiteboard to running his gym on PushPress. Hear how the platform keeps things running — roof or no roof.
How AI Coaching Tools Help Gym Coaches Build Stronger Member Relationships
See how one gym coach uses AI to greet new members, celebrate birthdays, and coach around injuries — without adding a single task to his plate.
The Coach Scheduling Template That Takes You Out of the Equation
Build a customized gym class schedule template and staff scheduling SOP in 5 minutes. Free interactive tool based on real gym owner systems.
8 Gym Website Examples That Nail Design & Conversions
Looking for gym website design inspiration? These 8 real fitness website examples show what works — from bold branding to seamless scheduling. See what top gyms are doing right.
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Busy But Broke: Why High-Revenue Gyms Can Still Lose Money
An $80K/month gym can be less profitable than a $40K one. Learn how revenue mix, payroll benchmarks, and owner pay impact your gym's bottom line.
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What Is Small Group Personal Training? A Guide for Gym Owners Considering the Model
Small group personal training puts 2–8 clients with one coach. Learn how SGPT works, what it costs, and whether the model fits your gym.
What Does Gym Software REALLY Cost?
Gym software costs more than the monthly price tag. Learn how subscription fees, transaction costs, add-ons, and time savings combine to determine what gym management software really costs in 2026.
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How to Run a Reactivation Campaign for Former Gym Members
A step-by-step gym reactivation campaign framework to win back former gym members — based on a proven 3x/year outreach cadence from a $6M fitness organization.
10 Best Member Apps for Gyms and Fitness Studios in 2026
Looking for the best gym member app? We compare the 10 top membership apps for gyms and fitness studios in 2026—so you can pick the right one for you.
What Gym Websites Get Right — and Where Growth Actually Comes From
We reviewed 98 real gym websites to find out what actually drives growth. The surprise? Design and tech weren’t the problem. Focus was. Here’s where gyms are winning—and the small changes that make a big difference.
3 Ways to Reduce Gym Churn in 2026
Discover how top gyms reduce churn in 2026 by coaching members through the moments they’re most likely to quit—without adding more work for staff.
GymMaster Alternatives: The Smarter Switch for Gym Owners Who Want Simpler Billing
Considering a switch from GymMaster? Learn what to look for in a GymMaster alternative—and why PushPress is built for gyms that want clearer billing and fewer admin headaches.
What is a Winter Arc? And How to Master Yours
Discover the viral fitness strategy that flips resolutions on their head—start your journey in October, build momentum through the holidays, and enter January already winning.
How to Make Gym Goals You'll Actually Keep in 2026
Set gym goals you'll actually keep in 2026. Discover 7 realistic strategies for New Year's resolutions that last beyond February and build real results.
Key Takeaways From Our Recent Webinar: AI for Fitness Leaders
In this webinar recap, learn how PushPress is using practical, human-first AI to save time, reduce burnout, and help gyms grow smarter heading into 2026.
PushPress Wrapped: Our Top Moments of 2025
PushPress Wrapped 2025 is a celebration of the communities, coaches, and gym owners who made this year one to remember. Built rep by rep, class by class.
2025: The Year PushPress Hit a PR
Here’s a look at the most impactful PushPress updates we shipped in 2025 and how they’re already making gym operators lives easier.
Introducing Year in Review: Your Members’ Story, Told Like Never Before
A look at our most recent product release: Year in Review gives every member a personalized highlight reel of their year of training, designed to spark pride, engagement, and sharing.
10 Best Fitness Gifts for Gym Lovers
Need some gift inspo for the gymrat in your life? Take a look at the 10 best gifts any gym lover will appreciate.
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