The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Tag: starting a business

Building a Community in Your CrossFit Affiliate the Right Way
Your CrossFit community is important and deserves your time and dedication - this is how you build a community around your efforts the right way.

Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Funding your business with a loan is scary, but we’re going to help you navigate it and get rid of all that fear - find out what you need to know before you approach a business loan for your CrossFit affiliate gym.

9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Financial planning is no joke, which is why having a step-by-step plan like this is a complete game-changer - find out what you need to launch your financial planning successfully.

MMA School and Fitness Gym: Can You Run Both at the Same Time?
MMA is a dedicated sport, so can it truly share the same space as a fitness gym, or even benefit from it? Let’s find out together.

How to Start an MMA Gym
MMA has diehard fans and very particular athletes, so how can you make an MMA gym that appeals to them? We’ll explain it right here.

Mission Statement vs. Vision Statement: The Differences and Why They Matter for Your CrossFit Affiliate Gym
Mission statements help you sell your goals, while vision statements carve a path for the future - do you need both to be a CrossFit affiliate?

Which Legal Entity Should You Have for Your CrossFit Gym?
Your entity represents your business in taxes and legal filings, which is why you should know exactly which entity to make your gym under.

Building Your Business Plan: Finding Success as a CrossFit Affiliate
A CrossFit affiliate gym is a business, and just like any business, you need a plan on how you’re going to turn a profit - this is how CrossFit wants you to do it.

Understanding Risk Assessment as a CrossFit Gym Owner
Risk assessment is an important factor for any business, but for a CrossFit gym, it can often be even more paramount; here’s why.

Staffing Your CrossFit Gym: Trainers, Coaches, and Legal
Your gym staff are the lifeblood of your operation - you need to have the right team in place to build your business, and this is how.

Partnership Agreements for Your CrossFit Gym Explained
If you’re not going in solo, you have to be on board with your partnership, and this is exactly what you need to know before you put pen to paper.

Continued Membership: A Guide to CrossFit Gym Membership Retention
Acquiring memberships isn’t enough: you have to give them reasons to stay and renew all the time, and this is how you do it properly.

Staff Development Tips: Create the Best CrossFit Gym Staff
Hiring is one thing, but developing your staff into an amazing crew is another - this is what you need to know.

Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Customer acquisition is one of the most expensive parts of any business in any niche; this list helps you do it effectively right from the start.

Understanding Your Target Market as a CrossFit Gym Owner
Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.

Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva has launched multiple new programs at her gym Rise Fitness after putting on her "CEO hat" that has helped Rise grow to 100 members and counting.

Should You Hire Independent Contractors for Your CrossFit Gym?
Independent contractors can be a workforce that pops up out of nowhere when you need them most, but are they worth the hassle? Let’s find out.

How to Interview Employees for Your CrossFit Gym
Interviews separate the employable from the unemployable, but how do you know what to look for? This is what you have to do to find quality employees for your CrossFit gym.

Ultimate Guide to Becoming a CrossFit Affiliate
CrossFit affiliate gyms can rake in the dough, but there are requirements you have to meet before you can even apply—we’ll help you get started.

Revealed – The Average Salary Of A Gym Owner
What's the average salary of a gym owner? This article dives into what factors go into calculating an owner's income.
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