ProductPush: January 2025

Welcome to your monthly ProductPush update blog, where we're thrilled to share some the exciting updates and features designed to make your fitness business run smoother, faster, and better.

In January, we kicked off 2025 with updates to streamline your operations and a bonus feature to help inspire your members as they headed into the new year. Let's look at what’s new.

Celebrate member achievements with Year in Review

Members App

Our new Year in Review feature is a personalized recap that celebrates and highlights their fitness journeys over the past year, including milestones hit, time spent in the gym, and their favorite classes.

Here’s why this feature is so impactful:

• Engages members: Keep them motivated and inspired for the new year.
• Builds loyalty: Celebrate their wins and encourage them to keep showing up.
• Easy to use: Automatically compiled and delivered with no extra work for you.

Have feedback from your members’ Years in Review? Let us know so we can consider it for next year’s!

Synced data for faster, easier onboarding

Grow

We’ve simplified the Grow onboarding process by combining multiple forms into one streamlined form. With less repetition and fewer headaches, this update helps you:

• Save time with reduced redundancy.
• Get up and running faster than ever.
• Collect more accurate and reliable data.

This means happier members, fewer abandoned forms, and a seamless start to their experience with your gym.

Stay compliant with TCPA updates

Grow

Changes to the Telephone Consumer Protection Act (TCPA) are coming in 2026, but we’re giving you the tools and resources to prepare now. Here's what you need to know:

• Written consent is mandatory: You’ll need clear, written approval from recipients before sending marketing texts.
• Opt-outs made simple: Customers can opt out of all communications by replying “stop,” and you must comply within 10 days.
• Real penalties for missteps: Fines of up to $1,500 per violation are a possibility, so compliance is critical.

This update will make compliance within Grow seamless, keeping communication easy while ensuring member satisfaction. And though the changes have been pushed to 2026, we're embracing best practices to help you stay ahead of regulations and avoid fines — without missing any opportunity to deliver effective messaging.

Want to learn more? Join our live webinar on Wednesday, February 12 9am PST/12p EST.

Bug fixes and improvements without the interruption

Branded App, Members App, Screens App

We’ve introduce new code that speeds up app updates for the Members App, Branded App, and Screens. Here’s how it benefits you:

• Updates on the fly: Bug fixes and improvements are delivered directly to your devices without waiting for app store approvals.
• Minimal downtime: A simple app restart is all it takes for changes to go live.

With this new process, you’ll have quicker enhancements and fewer disruptions, ensuring your app experience stays top-notch. Read More

Our Product and Engineering team focuses on making your job as a fitness business owner easier, more efficient, and ultimately, more rewarding. Have questions? We’re here to help!