The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Tale Of The Tape: How One Gym Owner Learned An Expensive Lesson
Trying to over-deliver for gym members can sometimes be expensive. Here's how one gym owner learned the hard way, and is sharing the lessons!

First Impressions About Gym Members Aren’t Always Accurate
Sometimes it's fun to look back on our first impressions of gym members. Some were entirely accurate. And we definitely missed the mark on others...

What’s A Vacation? Lessons From A Gym Owner About Taking Time Off
For a gym owner, time away sometimes seems impossible, especially when things go completely sideways. Here are three tips for taking a much-needed break.

March Madness: PushPress Gym Owners Share Their Craziest Stories
Sharing stories is one of the best parts about gym owner networking. This month, the PushPress March Madness series features some crazy (but true) tales!

Automation For Gym Owners: Save Time And Boost Revenue With Grow
Using automation is like adding a high-performing, revenue-producing member to your gym team. Here are five creative ways to use PushPress Grow workflows!

Hiring Full-Time Coaches: The Why, When And How For Your Gym
As you're growing a profitable gym, hiring full-time coaches is an important milestone. Here are four tips from gym owners employing full-time staff.

Building A Successful Fitness Business With A Remote Team
Shane Farmer and Dark Horse Rowing are proving that a fitness business can be run with a remote team. Here are his six tips for success!

Why Having A Business Mentor Can Help You Level Up Gym Ownership
From startups to seasoned gym owners, having a business mentor can mean substantial growth for your business. Here are three reasons to hire a mentor today!

The Paper Trail: Five Essential Documents Every Gym Owner Needs
Here are the five documents every gym owner needs to proactively protect the business while providing a safe, effective and fun environment for employees.

Play The Long Game: Five Tips For Retaining Coaches
Retaining coaches for the long run is much easier than consistently recruiting and hiring. Here are five tips for a motivated, fulfilled, long-term team!

You Complete Me: The Dos And Don’ts Of Hiring A GM For Your Gym
The need for hiring a General Manager at your gym is a huge accomplishment! Here are five tips for hiring a GM seamlessly and effectively.

Be Their Hype Squad: Encouraging Your Gym Team to Succeed
Providing the support your gym team needs can result in more than just happy coaches. Here's how you can increase gym revenue and member retention too!

Drumroll Please: The New PushPress Logo Has Entered The Chat
It’s the dawn of a new era as we unveil the new PushPress logo! But rest assured that our mission remains the same: to help you get more done at your gym.

How A NorCal Gym Generates $20k Per Month Through A Learning Center
See the unique way a NorCal gym is maximizing space after the pandemic. The Country Strong Learning Center generates more than $20k/mo in revenue!

Business And Pleasure: How To Build Relationships with Your Team
The gym community can be an exception to mixing business with pleasure. Here's how to build relationships that emphasize both fun and professionalism!

Earning By Learning: The Benefits Of Continued Education For Coaches
The benefits of continued education extend far past just gaining knowledge or credits. Learn why it's beneficial for your whole gym and how to start today!

Gym Owners’ Guide To Running Team Meetings That Don’t Suck
Gym owners, does your team look forward to meetings? Check out these five tips for running team meetings that are effective, efficient and fun!

Three Tips For Hiring CrossFit Coaches (And Where To Find Them)
When it comes to hiring CrossFit coaches, finding the right ones and retaining them are the goals. Here are three tips for adding long-term, happy coaches!

Growing Your Gym Team: When and How To Make Your First Hire
When your business is growing and your plate is full, it might be time to make your first hire! Here are six steps for growing your gym team successfully.

How To Go From Coach To CEO By Building The Right Team
Want to promote yourself from coaching to running your fitness business? The key is building the right team. Here are three tips to get started!

The Dream Team: Building And Growing Your Gym With The Right People
Hiring and developing the right people is imperative for growing your gym. From a strong foundation to preparing for the future, we've got you covered!

How To Run An Intramural CrossFit Open: Make It Simple, Fun, Profitable
Running an Intramural Open at your gym doesn’t have to be complicated. Here are three tips to make it simple, effective, fun and profitable!

From Guest To Gym Fam: Understanding Member Retention Life Cycle
Want to convert more strangers into gym members? Understanding the stages of the member retention life cycle will help you fit the puzzle pieces together!
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