The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
‘Help First’ Drives Gym Revenue: Are You Selling Or Helping?
How can helping people translate to a substantial increase in gym revenue? Here are seven ways to prioritize people and upsurge profit at your gym!
Beyond Apparel: Six Merchandise Ideas To Increase Gym Revenue
Looking to increase gym revenue? Apparel isn't the only option! Here are six tips for what merchandise to sell and how to make it benefit your gym.
Five MORE Ways To Increase Gym Revenue By Renting Your Space
How can you increase gym revenue and brand awareness during the times your gym isn't full? Here are five MORE ideas for renting gym space!
WTF Is Upselling: Stuart Brauer Shares Three High-Ticket Gym Services
Looking to increase revenue and add value to your clients' memberships? Check out these three high-ticket gym services to roll out at your gym!
Boost Results And Gym Revenue With Nutrition and Mindset Coaching
Want to increase gym revenue and help your members get better results? Here are three ways to implement nutrition and mindset coaching today!
Beyond Group Classes: Drive Revenue With Gym Programming Options
Group classes are just the foundation for most gym memberships. Here are five gym programming options that can help you increase revenue and retention!
How To Make Money And Have Fun Hosting A Gym Competition
Hosting a gym competition can be fun and lucrative for gym owners. Here are six myths - and truths - for how to run a successful event!
Seven Local Businesses To Form A Gym Partnership With
Initiating a gym partnership can be beneficial for your members, your bottom line and local businesses. Here are seven great connections to start with!
Five Ways To Generate Revenue By Renting Gym Space
How can you make money during the times your gym isn't full? Here are five ideas for renting gym space to generate revenue and increase brand awareness!
Increase Revenue Per Member With These Five High-Ticket Gym Services
Instead of only trying to get new members in the door, focus on upselling current members. Here are five high-ticket gym services to consider adding!
Five Steps To Selling Gym Merchandise That Generates Revenue
Selling gym merchandise is a huge opportunity for fitness businesses to increase revenue. Here are five steps to get your successful swag plan rolling!
Three Steps To Launch A Successful Nutrition Coaching Program
Nutrition coaching is a great way to drive additional revenue for your fitness business. Here are three steps to launch your gym's nutrition program today!
By The Numbers: Understanding And Tracking Important Gym Metrics
Gym metrics are a measurable way to gage the success of your fitness business. Here's a list of what to track and how to ensure you're on the right track!
That’s The Spot: Ten Tips For Picking The Perfect Gym Location
Location is a crucial piece in the planning stages for your new gym. Here are ten things to consider when searching for the perfect gym location!
The Secret To Selling Gym Memberships (And Enjoying It Too)
You don't have to be a salesperson, you GET to be one! Here's how to reframe your mindset about selling gym memberships to launch your fitness business.
Gym Partnership: The Good, The Bad And The Ugly
There are pros and cons to going into business with a partner. Here are some ways to determine if gym partnership is right for your fitness business!
Before You Sign: Ten Things To Do When Negotiating A Gym Lease
Negotiating your gym lease is a huge step in starting your fitness business! Here are ten things to do to be proactive and prepared for the process.
It’s The Law: Protect Yourself From These Five Gym Legal Issues
When starting a fitness business, it's important to avoid any gym legal issues. Here are some of the most common ones and how to protect yourself.
How To Choose The Best Gym Corporate Structure
Choosing your gym corporate structure is an important step in starting your fitness business. Here's how to decide between LLC, S-Corp and C-Corp.
Optimize Gym Space With The Right Equipment And Floor Layout
Almost any size gym can be effective for running classes and driving profit. Here are some tips to optimize gym space in your new fitness business!
How PushPress Grow Enhances a New Member’s Experience
The first 90 days is the time to set the stage for an unforgettable gym member experience! Learn how PushPress Grow automates the process & saves you time!
Seven Ways PushPress Grow Helps Convert Leads To Members
For gym owners, automating lead follow-up can be a game-changer for increasing revenue and saving time. Here's how PushPress Grow can help!
How to Create a Successful Gym Member Referral Program
A gym member referral program can be powerful and effective for driving revenue and retention. Here's why you need one and how to start one!
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!