The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
6 Traits of a Highly Successful CrossFit Affiliate
Give value with reckless abandon. The six habits the most successful affiliates have in common.
How to Build a Better Business Plan as a CrossFit Affiliate
You can't stab in the dark and hope it sticks. Start with a business vision you can actually use.
The Key to the Perfect Gym Culture for Your CrossFit Affiliate
Culture is how your gym feels, from staff to members. Get it right and everything else gets better.
Wordle & WOD? Why Mental Workouts Are Just As Important
Move it or lose it applies to the brain too. Why a daily word game belongs right next to the daily WOD.
Optimize Your Gym Space for a Better Client Experience
Members sweat on the desk and chat by the dumbbells for a reason. Use those habits to fix your layout.
MMA School and Fitness Gym: Can You Run Both at the Same Time?
Treadmills in one room, sparring in the other. It can work, but only if you set it up carefully.
How to Start an MMA Gym
MMA athletes are hardcore and particular. How to build a gym that keeps them challenged and coming back.
What Is ClassPass? A Straight Answer for Gym Owners
How the credit system works, what gyms really get paid per visit, and whether listing is worth it.
How to Sell Gym Memberships and Gift Cards for Maximum Profit
Big franchises throw in free training and snacks. Here's how to build an offer that still wins.
Opening a CrossFit Gym: Cost Breakdown
Equipment, marketing and finding your market. What it costs to open, and when to expect a return.
How to Define Your Mission Statement for Your CrossFit Affiliate Gym
You're the one steering the ship. Use CrossFit's core values to build a community, not just another gym.
Mission Statement vs. Vision Statement: The Differences and Why They Matter for Your CrossFit Affiliate Gym
Vision is where you're headed. Mission is what you do every day to get there. Your affiliate needs both.
Train by PushPress Launches Integration with NCFIT Collective
NCFIT programming and session plans now land right in Train. No more copy-pasting between systems.
Which Legal Entity Should You Have for Your CrossFit Gym?
Every entity type changes your taxes, paperwork, and liability. Here's the one most CrossFit gyms want.
Building Your Business Plan: Finding Success as a CrossFit Affiliate
Culture drives retention. A plan drives profit. How to write one and still take Sundays off.
Understanding Risk Assessment as a CrossFit Gym Owner
Enthusiasm won't keep a CrossFit gym open. Pulling apart every piece of the business just might.
Purchasing vs. Renting Equipment for Your CrossFit Gym
Owning feels great until equipment dies and there's no rental contract to fall back on. Weigh both.
Staffing Your CrossFit Gym: Trainers, Coaches, and Legal
Who's on payroll and who's a contractor? Get your CrossFit gym's staff structure and legal side right.
Partnership Agreements for Your CrossFit Gym Explained
Ownership splits, in-kind contributions, and what happens if it goes south. Settle it before you sign.
Complete Opening Roadmap for Your CrossFit Affiliate Gym
You only get to open your gym once. A good launch speeds up sign-ups. A bad one sours everyone.
Continued Membership: A Guide to CrossFit Gym Membership Retention
Acquisition gets the spotlight, but retention pays the bills. How to keep giving members reasons to stay.
Creating Your Own Brand Under Your CrossFit Affiliate Gym
CrossFit isn't a franchise, and using the name isn't selling out. Questions that build your own brand.
Staff Development Tips: Create the Best CrossFit Gym Staff
You're leading, not bossing. How to grow your coaches' skills while keeping them happy enough to stay.
How to Improve Retention Rate for Your Gym
Most gyms calculate retention wrong. Without the real number, you can't predict cash flow or plan growth.
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