The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Getting It Together: Five New Gym Partnerships to Form this Fall
If you want to grow faster, go together. Five local partnerships to kick off during the fall rush.
Gym Owners’ Guide to Digital Marketing Strategy for the Fall Rush
People crave routine again come fall. Four digital marketing tips from LASSO to catch the rush.
Switching Back to PushPress Software: “I Feel Like I’m Back at Home”
CJ Lyons opened CrossFit Indiana on PushPress, tried other software, then came back. Here's why.
How Your Gym Software Can Help You Handle the Fall Rush Like a Boss
Fall means more leads. Three steps to make sure your gym software is carrying its share of the load.
Looking for the Best Gym Website Examples? PushPress Can Help.
Real gym websites built with PushPress Grow that pull in search traffic and get leads to take action.
Best Practices to Update Your Group Class Schedule for the Fall Rush
Summer data can lie. Five best practices to rebuild your class schedule before the fall rush hits.
Why You Should Consider Offering Hybrid Gym Memberships this Fall
Two classes and a PT session a week, one recurring price. Fall's fresh-start energy makes it worth a try.
How a Michigan Gym Uses Committed Club to Increase Member Retention
Cryptid CrossFit gets 50 to 60% of members into Committed Club every month. The bar is 14 check-ins.
Sealing the Deal: Six Tips for Closing Sales at Your Gym This Fall
Spending on marketing and not closing? Fall prospects are ready to commit. Is your sales process?
Best Practices to Dial In Your Gym Marketing for the Fall Rush
New Year's is the GOAT, but back-to-school is close. Five ways to reach parents ready to train again.
What “For Gym Owners, by Gym Owners” Really Means at PushPress
You wouldn't call your dentist about your car. So why trust gym software from people who never ran a gym?
Keep it Simple: Five Essential Tips for Successful Digital Gym Marketing
There's no magic pill for gym marketing either. LASSO's Blake Ruff on the basics that get leads to act.
How PushPress Became a “Gateway to Growth” for an Idaho Gym Owner
Amanda Long tracked clients in a spreadsheet until 2016. Eight years on PushPress, she's a bigger fan.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 4 (Retention)
Keeping a member costs less than finding a new one. Five ways to make sure they stick around.
Six Steps to Increase Gym Revenue with Apparel Sales
More revenue doesn't always mean more members. Apparel brings profit, brand awareness and even retention.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)
They know you, they're interested. Now close it. Five ways to turn prospects into paying members.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 2 (Consideration)
They know you exist. Now give them a reason to act. Four ways to get prospects off the fence.
Are You Undercharging? How to Set the Right Gym Membership Pricing
Median group training is $165. Most mentors say $200 is the minimum. Three steps to price it right.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part I (Awareness)
"If you build it, they will come" doesn't fill a gym. Four ways to get on prospects' radar first.
Thinking About Switching to PushPress? Here’s What Gym Owners Say
Worried switching software will be a headache? Five gym owners who made the move tell you how it went.
How to Launch a Nutrition Coaching Program Using PushPress Grow
Automation is like accessory work: it won't build the program alone. Nicole Aucoin on where it fits.
The More the Merrier: PushPress Hacks for the Ultimate Referral Program
A billboard says best pizza. Your best friend says best pizza. Guess which one gets you in the door.
How a Missouri Owner Manages His Gym and a Non-Profit with PushPress
Josh Snyder runs FitNKC and Bloc Life, a non-profit connecting veterans and adaptive athletes to gyms.
A Legendary Comeback: How to Re-engage Former Gym Members
Former members already know how to move and what you're about. Four ways to win them back.
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