The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Tag: AI Assistant

How to Build a Gym Facebook Ad in 30 Minutes (With AI)
Zach Forrest took a Meta ad for Work Ethic KC from blank screen to live in about 30 minutes. No agency.
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Don’t ask for data. Ask for direction.
Pulling revenue is a lookup. Asking what to do next is where the AI Assistant starts pulling its weight.

The 4 Ways Gym Owners Use the AI Assistant
Quick actions, insights, decisions, strategy. Most owners start at level 1. The real value starts at 3.

How AI Coaching Tools Help Gym Coaches Build Stronger Member Relationships
Paul Markhauser uses AI to greet new members and coach around injuries. It brings him closer to them.

Key Takeaways From Our Recent Webinar: AI for Fitness Leaders
AI won't replace your coaches. CRO Nick Reyes and Zach Forrest on where it saves time and cuts burnout.

Why PushPress is Going AI-First (and What It Means for Gyms)
Owners are burning out before they ever get to coach. AI-first is how PushPress plans to fix that.

How to Create Gym Content That Dominates AI SEO
AI search is changing who ranks. Reviews, expert-driven content and real blogs are what it values.

How To: Use AI Writing Assistants to Generate More Gym Leads
AI won't write your blog for you. It will help you crank out local SEO posts that bring in leads.

PushPress Announces Pressly™️. A.I. for Gyms
Its first algorithm, a Member Churn Model, looks at 159 data points across every member interaction.
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