PushPress

PushPress Announces Pressly™️. A.I. for Gyms

James Plata
James Plata
|
March 31, 2022
PushPress Announces Pressly™️. A.I. for Gyms

TL;DR

PushPress announces Pressly, an A.I. companion for gyms and fitness studios. The goal helping access and leverage data, driving businesses to success.

El Segundo, Ca - March 31, 2022 - PushPress, a suite of software solutions for gyms and studios, announced their concept of Pressly™️, an A.I. for fitness business. The announcement came as part of the company’s PowerUp event, a virtual event held on March 31, 2022.

The concept behind Pressly™️ is to help gyms and studio owners both access and leverage data, to help drive businesses to greater success. For too long, those small businesses have been left out of any data and technological advancements. Those were traditionally reserved for big tech companies and large fitness businesses with major funding.

But PushPress aims to change that with Pressly™️.

As part of the first iteration of Pressly™️, PushPress CEO, Dan Uyemura, shared the company’s first working algorithm. The Member Churn Model looks at 159 different data points across all interactions a member can have at a gym. This can range from class attendance, to retail purchase habits. Based on a member’s activities (or lack thereof), Pressly™️ can calculate with a high degree of certainty what a member’s likelihood to churn is.

“The Member Churn Model is just one application of Pressly™️. We’re building the foundation to allow Pressly™️ to not only recognize these opportunities and make a recommendation, but to automate many of the executable tasks. Our vision of Pressly™️ takes the guess work out of running a profitable business, and automatically does it for you” - Dan. Uyemura, PushPress CEO

Pressly™️ is still in the early stages of development. But PushPress has already committed significant resources to the the project. Since January 2021, the company has hired 14 new engineers.

Pressly™️ comes as part of a larger company vision of the “#selfdrivinggym” shared by Uyemura.

Want to find out how the PushPress suite of products can save you time and help grow your gym? Book a demo with our team today!

For more information about Pressly™️ or the #selfdrivinggym, please visit PushPress.com.

James Plata

James Plata is the CX Operations Manager at PushPress, a fitness-nut and hoarder of all gadgets. He brings 10+ years of experience in startup tech and fitness to help gym owners rebel against useless and overpriced software.

James Plata

The PushPress Podcast

Helping gym owners build better businesses, one episode at a time.

Listen Now

Ready to scale your fitness business?

Try our hassle-free Gym Management Software loved by thousand of successful Gym Owners.

Get started with a demo

PushPress is the reason my gym became profitable.

—Joe M. Gym Owner
The 3 Gym Events Every Owner Should Run (And Why They Work)
member retention

The 3 Gym Events Every Owner Should Run (And Why They Work)

Three CrossFit owners on the events that actually fill: a member party, a fundraiser, and a bring-a-friend night. Plus the shared framework underneath.

May 22, 2026
3
 min
Don’t ask for data. Ask for direction.
AI

Don’t ask for data. Ask for direction.

The reframe that turns the PushPress AI Assistant from a faster search bar into a built-in teammate — plus the 5 prompts that cross the line.

May 22, 2026
4
 min
If You Run a Gym, You're Probably Being Overcharged for at Least Three Things
Operations

If You Run a Gym, You're Probably Being Overcharged for at Least Three Things

Payments, insurance, payroll — the financial services industry has been quietly overcharging gyms for years. Here's how the game works, and how to spot it.

May 21, 2026
4
 min

Follow along and build a better gym with us

Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!

No Spam. Ever. Unsubscribe anytime.