The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Tag: CrossFit
How PushPress Grow Enhances a New Member’s Experience
New members spend their first 90 days deciding whether to stay. Grow keeps them welcomed while you coach.
Best Gym CRM Software in 2026: The Top 6 Fitness CRMs Compared
We make Grow and rank it #1, so we list its cons too, and say when Zen Planner or Mindbody fits better.
How Connor Green is Charging $475 a Month for CrossFit
Connor Green took over two failing gyms, one losing $10K a month. Now he sells $475 memberships.
Absentee Ownership: How PushPress Is Helping A Malaysian CrossFit Gym
Five shutdowns and a baby on the way sent CrossFit Lah's owners back to the US. Their gym kept going.
The Mod Squad: Scaling Workouts To Benefit Your Members
Members who won't scale stall out. Coaches who model it build a culture where modifying is normal.
Your Gym Newsletter Doesn't Have To Suck: Three Formats That Never Run Dry
Most newsletters die by issue three. Rotate a member story, a stat sheet and a core value, and you won't.
Picking the Best Location for Your CrossFit Affiliate Gym
Floor-to-ceiling windows won't save a bad location. What to check before you sign for your affiliate.
Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Great coach, six classes a day, nobody showing up? Your schedule might be the problem.
Training Your Front Desk Staff as a CrossFit Affiliate
One bad first impression can cost you a member and their friends. Train the front desk to prevent it.
Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
You don't need employees, you need a team. What to look for when hiring staff for your affiliate.
How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Getting paid to show up isn't paying attention. How to run staff meetings your coaches don't dread.
Lease Terms You Need to Negotiate for Your CrossFit Affiliate Gym
A five-year lease is 1,826 days. Here's what to negotiate so they aren't miserable ones.
Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
You can't appeal to everyone, so stop trying. Pick a niche and build your affiliate's audience from it.
What Your Daily Travel Path Should Be as a CrossFit Affiliate
Borrowed from restaurants: walk your gym daily, outside in, so every member gets the same experience.
Building a CrossFit Affiliate Brand You Can Be Proud Of
If CrossFit left your name tomorrow, would your brand survive? How to make it CrossFit-proof.
Building a Community in Your CrossFit Affiliate the Right Way
In a city of a million, nothing else looks like your gym's community. That's your best marketing.
Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Long terms, high interest, everything on the line. The eight factors that decide which loan you get.
Guide to Buying Used Equipment for Your CrossFit Gym
You don't need four rows of matching treadmills. Why buying used usually beats renting new.
9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Assets, debt, collateral, reinvestment. A nine-step system so nothing slips through in your finances.
Your Guide to Pricing Structures for Your CrossFit Affiliate Gym
A friend loves the free class. Then they see your prices. Make sure what they see makes sense.
6 Traits of a Highly Successful CrossFit Affiliate
Give value with reckless abandon. The six habits the most successful affiliates have in common.
How to Build a Better Business Plan as a CrossFit Affiliate
You can't stab in the dark and hope it sticks. Start with a business vision you can actually use.
The Key to the Perfect Gym Culture for Your CrossFit Affiliate
Culture is how your gym feels, from staff to members. Get it right and everything else gets better.
Opening a CrossFit Gym: Cost Breakdown
Equipment, marketing and finding your market. What it costs to open, and when to expect a return.
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