The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
How to Define Your Mission Statement for Your CrossFit Affiliate Gym
Your mission statement is your compass, and defines you as a CrossFit gym owner - this is what you need to know about it, and how you can turn this into your business model.
Mission Statement vs. Vision Statement: The Differences and Why They Matter for Your CrossFit Affiliate Gym
Mission statements help you sell your goals, while vision statements carve a path for the future - do you need both to be a CrossFit affiliate?
Train by PushPress Launches Integration with NCFIT Collective
Train by PushPress launches integration with NCFIT Collective to pair world-class workout programming and session plans with an unbeatable member experience.
Which Legal Entity Should You Have for Your CrossFit Gym?
Your entity represents your business in taxes and legal filings, which is why you should know exactly which entity to make your gym under.
Building Your Business Plan: Finding Success as a CrossFit Affiliate
A CrossFit affiliate gym is a business, and just like any business, you need a plan on how you’re going to turn a profit - this is how CrossFit wants you to do it.
Understanding Risk Assessment as a CrossFit Gym Owner
Risk assessment is an important factor for any business, but for a CrossFit gym, it can often be even more paramount; here’s why.
Purchasing vs. Renting Equipment for Your CrossFit Gym
Filling your CrossFit gym with equipment is expensive… or is it? Find out which method works better for you: renting or buying your equipment.
Staffing Your CrossFit Gym: Trainers, Coaches, and Legal
Your gym staff are the lifeblood of your operation - you need to have the right team in place to build your business, and this is how.
Partnership Agreements for Your CrossFit Gym Explained
If you’re not going in solo, you have to be on board with your partnership, and this is exactly what you need to know before you put pen to paper.
Complete Opening Roadmap for Your CrossFit Affiliate Gym
You’ve planned, primed, and you’re ready to open the doors—now you have to tell everyone what to expect, just like this.
Continued Membership: A Guide to CrossFit Gym Membership Retention
Acquiring memberships isn’t enough: you have to give them reasons to stay and renew all the time, and this is how you do it properly.
Creating Your Own Brand Under Your CrossFit Affiliate Gym
You have your own brand separate from CrossFit, but the question is, does anyone actually recognize your brand, and should they?
Staff Development Tips: Create the Best CrossFit Gym Staff
Hiring is one thing, but developing your staff into an amazing crew is another - this is what you need to know.
How to Improve Retention Rate for Your Gym
Your gym’s retention rate is important, and it’s different from what you think it is—this is how you measure and improve it.
Financial Planning for Your CrossFit Gym Future Success
Running a gym is exciting, but you have to plan to keep the lights on and make a profit, too - this is financial planning for your CrossFit gym.
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Customer acquisition is one of the most expensive parts of any business in any niche; this list helps you do it effectively right from the start.
Tired of Low Quality Leads? PushPress-LASSO MRR Challenge Proved to be a Game Changer
The PushPress x LASSO MRR Challenge (monthly recurring revenue) helps businesses in the PushPress Community thrive and grow through social advertising.
Understanding Your Target Market as a CrossFit Gym Owner
Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.
Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva has launched multiple new programs at her gym Rise Fitness after putting on her "CEO hat" that has helped Rise grow to 100 members and counting.
Assessing Performance Metrics to Measure Your CrossFit Gym Success
Identifying and assessing the right metrics in your business is the key to growth; focusing on the wrong ones could be disastrous; here’s how.
6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym can make you money especially when it’s not at capacity with members; there’s an untapped stream of revenue right here.
Should You Hire Independent Contractors for Your CrossFit Gym?
Independent contractors can be a workforce that pops up out of nowhere when you need them most, but are they worth the hassle? Let’s find out.
Building Your Class Schedule and How it Affects CrossFit Revenue
Creating a well-structured class schedule helps your CrossFit gym revenue spike; this is how impactful it is.
How PushPress and LASSO Helped VIBE Boxing Fitness More Than Double Revenue in Two Months
Since the start of the PushPress x LASSO MRR Challenge in January, IB Funmilayo has increased his membership base from 106 to 142 at VIBE Boxing Fitness.
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