The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
You don't need employees, you need a team. What to look for when hiring staff for your affiliate.
How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Getting paid to show up isn't paying attention. How to run staff meetings your coaches don't dread.
How to Develop Your Staff to Get Better Every Day
Members will pay more for great service. Daily staff development is how you deliver it.
Lease Terms You Need to Negotiate for Your CrossFit Affiliate Gym
A five-year lease is 1,826 days. Here's what to negotiate so they aren't miserable ones.
Want Gym Member Referrals? Create Raving Fans.
Apple and Tesla have raving fans. Your gym can too, by walking members through five relationship stages.
Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
You can't appeal to everyone, so stop trying. Pick a niche and build your affiliate's audience from it.
What Your Daily Travel Path Should Be as a CrossFit Affiliate
Borrowed from restaurants: walk your gym daily, outside in, so every member gets the same experience.
Building a CrossFit Affiliate Brand You Can Be Proud Of
If CrossFit left your name tomorrow, would your brand survive? How to make it CrossFit-proof.
Building a Community in Your CrossFit Affiliate the Right Way
In a city of a million, nothing else looks like your gym's community. That's your best marketing.
Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Long terms, high interest, everything on the line. The eight factors that decide which loan you get.
Guide to Buying Used Equipment for Your CrossFit Gym
You don't need four rows of matching treadmills. Why buying used usually beats renting new.
9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Assets, debt, collateral, reinvestment. A nine-step system so nothing slips through in your finances.
Your Guide to Pricing Structures for Your CrossFit Affiliate Gym
A friend loves the free class. Then they see your prices. Make sure what they see makes sense.
PushPress secures $11 million in Series A funding led by Altos Ventures
Altos Ventures led the round, with Mucker Capital joining. Here's what it means for gym owners.
Get Ready, PushPress Clients: $11 Million Series A Fundraise Means Bigger, Better, Faster
PushPress raised an $11 million Series A led by Altos Ventures. Here's what it means for your gym.
6 Traits of a Highly Successful CrossFit Affiliate
Give value with reckless abandon. The six habits the most successful affiliates have in common.
How to Build a Better Business Plan as a CrossFit Affiliate
You can't stab in the dark and hope it sticks. Start with a business vision you can actually use.
The Key to the Perfect Gym Culture for Your CrossFit Affiliate
Culture is how your gym feels, from staff to members. Get it right and everything else gets better.
Wordle & WOD? Why Mental Workouts Are Just As Important
Move it or lose it applies to the brain too. Why a daily word game belongs right next to the daily WOD.
Optimize Your Gym Space for a Better Client Experience
Members sweat on the desk and chat by the dumbbells for a reason. Use those habits to fix your layout.
MMA School and Fitness Gym: Can You Run Both at the Same Time?
Treadmills in one room, sparring in the other. It can work, but only if you set it up carefully.
How to Start an MMA Gym
MMA athletes are hardcore and particular. How to build a gym that keeps them challenged and coming back.
What Is ClassPass? A Straight Answer for Gym Owners
How the credit system works, what gyms really get paid per visit, and whether listing is worth it.
How to Sell Gym Memberships and Gift Cards for Maximum Profit
Big franchises throw in free training and snacks. Here's how to build an offer that still wins.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!