The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Ian Hutchinson’s Success Soars With PushPress x LASSO MRR Challenge
Ian Hutchinson vetted software for six months before opening CrossFit Union. Then came the MRR Challenge.
How to Build a Gym Community: 5 Ways That Work
One coach ignores you. Another greets you by name. That gap decides who stays for years and who leaves.
Using Color To Boss Up Your Gym Brand
A gym called ROCK SOLID FITNESS in yellow cursive? Something feels off. That's color theory at work.
Award Winner Carl Neidholdt Talks Business Success With PushPress
Carl Neidholdt opened CrossFit Cerberus with no business background. Now it has 250 members, 10 coaches.
Fitspo Unlocked: Create A Gym Challenge To Motivate Your Members
A good challenge breaks up the routine, builds community and creates success stories. Here's the recipe.
Your Gym Newsletter Doesn't Have To Suck: Three Formats That Never Run Dry
Most newsletters die by issue three. Rotate a member story, a stat sheet and a core value, and you won't.
Vibe Check: How To Build A Successful Gym In 2023
Basics first, community second, marketing third. A tough market rewards owners who plan every piece.
Rachel Wilson Improves Member Experience With PushPress Train
"It's like a one-stop shop for everything." How Terrain Fitness uses Train to add value and revenue.
Raise Revenue and Retention by Rockin’ Retail Sales
Pre-orders mean no leftover inventory. Retail ideas that build your brand and help keep members.
Provide Membership Value To Improve Sales and Retention
When every gym claims it's the best, leads compare price. Show them community, coaching and programming.
Increase Memberships With A Strong Referral Program
Word of mouth is your cheapest marketing. Why 'Bring-a-friend Saturday' beats a 'new referral program.'
Improve Member Experience Through Accountability
When members know you're paying attention, they show up. Challenges and buddy systems make it stick.
Long-Term Clients: Member Retention Tips From The Pros
Keeping a member costs less than finding a new one. Seven tips from Membership Geeks and HubSpot.
Protect Your Fitness Community: Create Gym Rules
Rachel Bowles wrote her gym rules before opening, built on what athletes loved and loathed about gyms.
Improve Member Retention: Applying the Science of Human Relationships
A great program with weak relationships is doomed long term. Build relationship systems into your gym.
Build a Strong Gym Community to Improve Member Experience
Connected members hit their goals more often. How to welcome them, link them up and keep them engaged.
Motivate Gym Members with Fun Incentives and Challenges
Long-time members get bored. Rewards programs and challenges that cut cancellations and drive referrals.
Grow Your Gym: A 5-Step Sales Process
Ever rearranged your day for an intro that no-showed? A better sales process starts with better leads.
Increase Email Open Rates For Your Gym Newsletter
Your newsletter only works if people open it. Start with the welcome email and nail the first line.
Picking the Best Location for Your CrossFit Affiliate Gym
Floor-to-ceiling windows won't save a bad location. What to check before you sign for your affiliate.
Convert More Leads: Applying The Science of Human Relationships
Every member relationship starts in the initiating phase. Fumble it and the lead never converts.
Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Great coach, six classes a day, nobody showing up? Your schedule might be the problem.
Training Your Front Desk Staff as a CrossFit Affiliate
One bad first impression can cost you a member and their friends. Train the front desk to prevent it.
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