The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Generic scripts don't sell memberships. LASSO builds an offer with you to bring in high-paying members.
How PushPress Grow Helped Robert Schwartz Double His Membership
Robert Schwartz called 2022 his make-or-break year at All Fit Orlando. Then his membership doubled.
How Your Gym Can Crush Black Friday and Cyber Monday
Shoppers are in a "take my money" mood. Four types of Black Friday buyers and what to offer each.
Building Your Dream Team: Tips For Hiring Coaches
Your coaches are your brand on the floor. Score every candidate on nine traits before you hire.
PowerUp Fall ‘22: Your Member Experience Is Bigger Than You Think
Your member experience starts on your website, long before the first warmup. Here's what we announced.
How Connor Green is Charging $475 a Month for CrossFit
Connor Green took over two failing gyms, one losing $10K a month. Now he sells $475 memberships.
Shelly Head’s Guide to Fundraising For A Good Cause
Shelly Head has raised $50K+ for Barbells for Boobs. Her seven tips for running a fundraiser at your gym.
Incentivize Gym Members: How To Be The Gift GOAT
People join for direction and a hype squad. Rewards and loyalty programs give them a reason to stay.
Celebrate Good Times: Seven Ways To Rock Your Gym Anniversary
Every year open is a win in this industry. Seven ways to celebrate it and drive some revenue doing it.
Raising $50k+ For Breast Cancer Awareness - Shelly Head’s Story (Part 3)
Grapevine CrossFit's Shelly Head raised $36,000 while in treatment herself. Today she's cancer-free.
Absentee Ownership: How PushPress Is Helping A Malaysian CrossFit Gym
Five shutdowns and a baby on the way sent CrossFit Lah's owners back to the US. Their gym kept going.
Social Media Flex: How To Build A Better Strategy For Your Gym
There's no best platform for every gym. Pick the ones that fit your goals, then show up consistently.
Four Ways PushPress Helps Improve Member Retention
Imagine keeping 95% of members every year. You'd barely need new leads. Four PushPress tools that help.
Gym Owner + PushPress Employee is the Perfect Balance for Cal Bauer
Cal Bauer opened Great Lakes CrossFit in 2021 and is closing in on 100 members just 16 months later.
The Mod Squad: Scaling Workouts To Benefit Your Members
Members who won't scale stall out. Coaches who model it build a culture where modifying is normal.
Breast Cancer Recovery - Shelly Head’s Story (Part 2)
After her double mastectomy, Shelly Head got little rehab guidance. So she went looking for answers.
Three Features That Set PushPress Apart From Other Software
Chris McConachie on why most class waitlists are flawed, plus two more features that set PushPress apart.
Improving Member Experience with PushPress Employee & Gym Owner Kurt Miller
Kurt Miller noticed it right away: nobody at PushPress sounded like a help desk reading from a script.
FWIW, Your Gym Needs Text Marketing RN
Texts land where members actually look. 96% of marketers using SMS say it helped them drive revenue.
“You Have Breast Cancer” - Shelly Head’s Story (Part I)
A nurse, Shelly Head read her own pathology report before her doctor called. Then her gym showed up.
Chris McConachie Reflects on Nine-Year Journey as a PushPress Founder
It started with LAX CrossFit and "we can do the software thing, too." Then came an AI named Pressly.
Keep ‘Em Coming: 3 Ways to Increase Gym Member Retention
Members move and lose jobs, and you can't fix that. Here are three things you can control instead.
Do It For The Gram: Use Instagram Effectively For Your Gym
Photos, Stories, Reels. Instagram gives gyms more ways than ever to land members and keep them engaged.
PushPress Gym Jobs: Helping Fitness Professionals Find Careers
Jeremy Augusta used to charge gyms $85 to $135 per post. With PushPress, the coach job board is free.
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