The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Picking Favorites: How to Develop and Use Gym Buyer Personas
A single take-it-or-leave-it offer doesn't cut it. Build a message for each type of member you want.
The Correct Way To Capture Customer Feedback At Your Gym: Part II
Pay at least $100 an hour and go deep. Nick Reyes on the dos and don'ts of customer interviews.
How PushPress Grow Helped Mark Offerdahl Earn $10k Monthly
Mark Offerdahl opened FWD Fitness in 2020. Now he runs two New York gyms with close to 200 members.
Strength In Numbers: Improve Retention With Fitness Performance Data
Would you take a road trip with no map and no mileage? That's training without tracking.
The Social Ladder: Five Steps to Improve Your Gym Social Media
Social feels like a necessary evil for most owners. Have some fun with it and it starts paying off.
A Site To Behold: Why You Should Have A Powerful Gym Website
Your website is usually a prospect's first impression of your gym. Five ways to make it count.
How to Onboard New Gym Members: A Step-by-Step Guide
Most gyms plan for the sign-up, not the first week after it. That gap is where retention is won or lost.
The Price Is Right: How To Set Your Gym Membership Pricing
Your price shouldn't be a shot in the dark. Start with your goals and work backward from there.
Why You (REALLY) Need A Gym Blog And How To Start One
Companies with blogs generate more leads. And once you get going, it snowballs: less effort, more output.
Why Gym Member Check-Ins Help You Make Business Decisions
Members with 12+ check-ins a month have about a 2% chance of canceling. One check-in? About 20%.
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
Paid or organic? LASSO's Blake Ruff and Sherman Merricks say paid ads can fuel organic leads long-term.
$2,400 For 12 Weeks: Jason Yule Knows High-Ticket Gym Sales
Jason Yule's 12-week program helped grow his gym's gross revenue from $180,000 to $290,000 in a year.
Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
You opened a gym to coach, not to be a tech guru. Six tools that save time and keep members around.
The Correct Way to Capture Customer Feedback At Your Gym
Not all feedback is useful. PushPress CRO Nick Reyes on the three interviews that move the needle.
From Slow To Fast: PushPress Product Improvements
We used to polish every feature to near-perfect before shipping. Too slow for gym owners. So we changed.
How to Create a Unique Selling Proposition For Your Gym
Your USP is why people pick you over the gym down the street. Five steps to make yours memorable.
LASSO Series Part 3: Tips From The Pros On Closing Sales
All the leads in the world won't help if you lose them at the close. LASSO on turning leads into members.
Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Open the doors with paying members and full classes already on the books. That's the presale payoff.
The Gym Operations Manual: 10 Things Every Owner Needs (and How to Automate Them)
Half your ops manual shouldn't sit in a binder. Ten sections to write, and which ones to automate.
We’re All Authors: Go Write Your Client Stories
100 pounds lost. A Saturday faith and fitness group. Your coaches are sitting on stories worth telling.
It’s About Time: Six Ways Automation Can Help Gym Owners
Wish you could clone yourself? Six ways PushPress Grow automation takes work off your plate.
LASSO Series Part 2: The Importance of a CRM for Sales and Growth
LASSO won't even work with a gym that tracks leads on a cellphone and a Google Sheet. Here's why.
Full Send: How to Increase Gym Revenue with Email Marketing
Email is personal, targeted, and trackable. Start by knowing your audience, then build the campaign.
A New Perspective: How To Automate The Ultimate Member Experience
Walk the journey through your members' eyes, from first search to gym anniversary, then automate it.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!