The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
The Gym Metrics That Actually Matter
The 5 gym metrics that actually predict whether your gym grows: MRR, ARPM, churn, lead conversion, and NPS. Formulas, healthy ranges, and how to act on each.
How to Sell Gym Memberships (Without Being Slimy)
A 5-step gym sales process that closes 60%+ of intros without being pushy. Scripts, needs-analysis questions, objection handlers, and onboarding playbook.
Seven Ways PushPress Grow Helps Convert Leads To Members
For gym owners, automating lead follow-up can be a game-changer for increasing revenue and saving time. Here's how PushPress Grow can help!
How to Create a Successful Gym Member Referral Program
A gym member referral program can be powerful and effective for driving revenue and retention. Here's why you need one and how to start one!
Powerful Gym Marketing: Understanding Earned vs Paid vs Owned
Understanding the different types of marketing media is critical for reach and revenue. Here's how each can play a key role in your gym marketing.
How PushPress Grow Can Help You Navigate the New Year’s Rush
The New Year's rush can get gym owners hyped or leave them feeling overwhelmed. Learn how PushPress Grow can automate tasks to save your time and sanity!
The Low-Hanging Fruit: Ten Strategies For Gym Acquisition Marketing
Gym acquisition marketing is more powerful than ever in a post-pandemic world. Here are ten simple strategies to implement in your fitness business.
A Step-by-Step Guide to Successful Gym Member Conversion
Gym member conversion should be the goal of sales and marketing campaigns. Here are ten steps to increase your conversion rates and drive revenue!
How PushPress Grow Helps Kaylee Suitors Sell $499/Month Intro Program
Kaylee Suitors introduced a high-ticket intro package and substantially increased her membership base withthe help of PushPress Grow. Here's how she did it!
Picking Favorites: How to Develop and Use Gym Buyer Personas
Developing gym buyer personas for fitness business marketing is a must. Here's how to create yours and use them to craft a successful marketing message.
The Correct Way To Capture Customer Feedback At Your Gym: Part II
Small business owners need to capture actionable customer feedback. PushPress CRO Nick Reyes shares the dos and don'ts of efficient interviews!
How PushPress Grow Helped Mark Offerdahl Earn $10k Monthly
Automation is a game-changer for lead follow-up and gym member experience. Here are three ways PushPress Grow can help save you time and increase revenue!
Strength In Numbers: Improve Retention With Fitness Performance Data
Measurable fitness performance data is the best way for your members to follow a plan and know it's working. Here are four ideas to help you start tracking!
The Social Ladder: Five Steps to Improve Your Gym Social Media
Your gym social media can be used to increase brand awareness, drive retention and raise revenue. Here are five steps to improve your strategy today!
A Site To Behold: Why You Should Have A Powerful Gym Website
Your gym website should be clean, professional and easy to navigate. Here are five tips to design a powerful and compelling site for your fitness business!
Why Onboarding New Gym Members Leads to Better Retention
Onboarding new gym members can significantly increase membership retention at your gym. Here are nine tips for improving your onboarding process!
The Price Is Right: How To Set Your Gym Membership Pricing
Setting your gym membership pricing is one of the most important steps for financial success. Here's what to consider when getting started!
Why You (REALLY) Need A Gym Blog And How To Start One
A gym blog can be the perfect addition to your marketing efforts. Here are some reasons why - and some tips for how - to start one today!
Why Gym Member Check-Ins Help You Make Business Decisions
Gym member check-ins provide beneficial data that can help you predict and plan your business! Here are seven reasons you should be checking members in.
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
When it comes to lead generation, paid gym ads are essential. LASSO founders Blake Ruff and Sherman Merricks explain why paid ads have multiple benefits.
$2,400 For 12 Weeks: Jason Yule Knows High-Ticket Gym Sales
Jason Yule went from selling $150 CrossFit memberships to $2,400 Health Launch programs. Here's how his high-ticket gym sales strategy works!
Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
Gym technology can save time, improve member experience and increase revenue for gym owners. Here are six options to explore!
The Correct Way to Capture Customer Feedback At Your Gym
Small business owners need to capture actionable customer feedback. PushPress CRO Nick Reyes shares the three types of interviews you should be doing!
From Slow To Fast: PushPress Product Improvements
At PushPress, we're unveiling a new product improvements process to help gym owners save time and increase productivity. Check out the details here!
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