The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Seven Local Businesses To Form A Gym Partnership With
Old school networking still works. Seven local partners that add member perks, retention and revenue.
Five Ways To Generate Revenue By Renting Gym Space
Your gym probably sits empty for a big chunk of the week. Five ways to turn those hours into revenue.
Increase Revenue Per Member With These Five High-Ticket Gym Services
Average client value under $200? You're probably leaving money on the table. Five services to fix it.
Five Steps To Selling Gym Merchandise That Generates Revenue
Merch that never sells, or sells so well it eats your workday. Here's how to avoid both.
Three Steps To Launch A Successful Nutrition Coaching Program
Clients who pair nutrition with fitness spend 2.5x more, per a PushPress survey. Three steps to launch.
By The Numbers: Understanding And Tracking Important Gym Metrics
Seven numbers tell you how your gym is really doing, starting with monthly recurring revenue.
The Secret To Selling Gym Memberships (And Enjoying It Too)
You don't have to be a salesperson. You get to be one. Six steps to make selling feel a lot less slimy.
Gym Partnership: The Good, The Bad And The Ugly
A partner splits the startup costs and the workload. But when it goes wrong, it can go very wrong.
Before You Sign: Ten Things To Do When Negotiating A Gym Lease
Many owners say they'd hire a lawyer if they did it again. Gross vs. triple net is just the start.
How To Choose The Best Gym Corporate Structure
LLC, S-Corp or C-Corp? Most owners don't have a tax background. Here's the plain-English breakdown.
PushPress 2022 Recap & 2023 Vision
Our CEO's year-end recap, minus the rosy spin: 2022's wins, missteps and a return to basics for 2023.
How PushPress Grow Enhances a New Member’s Experience
New members spend their first 90 days deciding whether to stay. Grow keeps them welcomed while you coach.
The Gym Metrics That Actually Matter
Most owners can quote last week's check-ins but not their churn rate. Five numbers, 30 minutes a week.
How to Sell Gym Memberships (Without Being Slimy)
Stop thinking of it as closing. A 5-step process that closes 60%+ of intros without being pushy.
Seven Ways PushPress Grow Helps Convert Leads To Members
Coach, follow up, buy rower batteries, follow up, plunge a toilet. Grow takes follow-up off your plate.
How to Create a Successful Gym Member Referral Program
Referred prospects are four times more likely to join, and they stay longer. Here's how to build one.
Powerful Gym Marketing: Understanding Earned vs Paid vs Owned
Marketing isn't rocket science. Here's what paid, earned and owned media each do for your gym.
How PushPress Grow Can Help You Navigate the New Year’s Rush
12 inquiries waiting on January 3rd, answered one by one. Or answered before you're off the couch.
The Low-Hanging Fruit: Ten Strategies For Gym Acquisition Marketing
Casual exercisers got serious during COVID, but many haven't joined a gym yet. Ten ways to reach them.
A Step-by-Step Guide to Successful Gym Member Conversion
Closing doesn't take a used car salesman. Ten steps to turn the leads your marketing earns into members.
How PushPress Grow Helps Kaylee Suitors Sell $499/Month Intro Program
COVID left CrossFit Solus with 75 members. Kaylee Suitors rebuilt with a $499-a-month intro program.
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