The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Why GymJobs Is The Ultimate Resource For Hiring Coaches And More
A beloved coach moves away and nobody steps up. GymJobs by PushPress is a free job board for that moment.
Why Having A Business Mentor Can Help You Level Up Gym Ownership
Two-Brain studied 10,657 gyms, owners with mentors vs. without. Worth a look before you go it alone.
The Paper Trail: Five Essential Documents Every Gym Owner Needs
Your gym feels like family. That's exactly why you need an employee handbook and policies in writing.
Play The Long Game: Five Tips For Retaining Coaches
Coaches leave for school, new cities or burnout. Here's how to make coaching a career worth staying in.
You Complete Me: The Dos And Don’ts Of Hiring A GM For Your Gym
Your GM will be your right hand, so don't rush it. Five tips for finding the right person the first time.
Be Their Hype Squad: Encouraging Your Gym Team to Succeed
A cert alone doesn't make a rockstar coach. Three ways to turn your team into leaders with real careers.
Drumroll Please: The New PushPress Logo Has Entered The Chat
A new logo won't change your business. Here's why we did it anyway, and what stays the same.
How A NorCal Gym Generates $20k Per Month Through A Learning Center
Country Strong Fitness turned 2,000 sq ft of open space into a learning center for 60 homeschooled kids.
Business And Pleasure: How To Build Relationships with Your Team
Google says don't befriend your staff. In a gym built on community, that rule might not apply.
Earning By Learning: The Benefits Of Continued Education For Coaches
One coach takes the seminar. Your members, your other coaches and your retention all get the payoff.
Gym Owners’ Guide To Running Team Meetings That Don’t Suck
Nobody wants the meeting that should've been an email. Five tips to make yours worth showing up for.
Three Tips For Hiring CrossFit Coaches (And Where To Find Them)
An L1 cert doesn't make a coach. Hire people who'll stay, so your mentoring hours actually pay off.
Growing Your Gym Team: When and How To Make Your First Hire
Coaching every class and cleaning the toilets? Needing a hire means you're doing something right.
How To Go From Coach To CEO By Building The Right Team
Most gym owners start out buying themselves a full-time coaching job. Three tips to get out of it.
The Dream Team: Building And Growing Your Gym With The Right People
No two gyms are alike, but none grows without the right people. Hiring dos and don'ts for every stage.
How To Run An Intramural CrossFit Open: Make It Simple, Fun, Profitable
If The Open feels like a pile of work you dread, your members will feel it too. Keep it simple.
From Guest To Gym Fam: Understanding Member Retention Life Cycle
Turning a stranger into a loyal member is a puzzle. Know where each piece fits and it gets a lot easier.
‘Help First’ Drives Gym Revenue: Are You Selling Or Helping?
The most successful gyms we see help first and sell second. Seven ways to put that into practice.
Beyond Apparel: Six Merchandise Ideas To Increase Gym Revenue
If classes and apparel are your whole revenue pyramid, it's time to add levels. Six merch ideas to try.
Five MORE Ways To Increase Gym Revenue By Renting Your Space
Space that sits empty all day can earn its keep. Five more ideas, like renting an office to a dietitian.
WTF Is Upselling: Stuart Brauer Shares Three High-Ticket Gym Services
January brings new faces and veterans with big goals. Stuart Brauer's three high-ticket offers for both.
Boost Results And Gym Revenue With Nutrition and Mindset Coaching
90% of prospects want to change their body composition. Nutrition and mindset coaching gets them there.
Beyond Group Classes: Drive Revenue With Gym Programming Options
Individual plans get results faster than group classes. Five add-ons that boost revenue and retention.
How To Make Money And Have Fun Hosting A Gym Competition
100 athletes at $100 sounds like $10k. After six months and 100+ hours, one comp netted $1,200.
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