Gym Management Blog

The Business of Fitness Blog

Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

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The Price Is Right: How To Set Your Gym Membership Pricing
Sales

The Price Is Right: How To Set Your Gym Membership Pricing

Setting your gym membership pricing is one of the most important steps for financial success. Here's what to consider when getting started!

November 28, 2022
8
 min
Why You (REALLY) Need A Gym Blog And How To Start One
Marketing

Why You (REALLY) Need A Gym Blog And How To Start One

A gym blog can be the perfect addition to your marketing efforts. Here are some reasons why - and some tips for how - to start one today!

November 25, 2022
5
 min
Why Gym Member Check-Ins Help You Make Business Decisions
Operations

Why Gym Member Check-Ins Help You Make Business Decisions

Gym member check-ins provide beneficial data that can help you predict and plan your business! Here are seven reasons you should be checking members in.

November 24, 2022
4
 min
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
Marketing

LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads

When it comes to lead generation, paid gym ads are essential. LASSO founders Blake Ruff and Sherman Merricks explain why paid ads have multiple benefits.

November 23, 2022
4
 min
$2,400 For 12 Weeks: Jason Yule Knows High-Ticket Gym Sales
Client Spotlight

$2,400 For 12 Weeks: Jason Yule Knows High-Ticket Gym Sales

Jason Yule went from selling $150 CrossFit memberships to $2,400 Health Launch programs. Here's how his high-ticket gym sales strategy works!

November 22, 2022
8
 min
Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
Operations

Tech Yourself Before You Wreck Yourself: Exploring Gym Technology

Gym technology can save time, improve member experience and increase revenue for gym owners. Here are six options to explore!

November 21, 2022
7
 min
The Correct Way to Capture Customer Feedback At Your Gym
Member Experience

The Correct Way to Capture Customer Feedback At Your Gym

Small business owners need to capture actionable customer feedback. PushPress CRO Nick Reyes shares the three types of interviews you should be doing!

November 18, 2022
4
 min
From Slow To Fast: PushPress Product Improvements
PushPress

From Slow To Fast: PushPress Product Improvements

At PushPress, we're unveiling a new product improvements process to help gym owners save time and increase productivity. Check out the details here!

November 17, 2022
3
 min
How to Create a Unique Selling Proposition For Your Gym
Marketing

How to Create a Unique Selling Proposition For Your Gym

Your unique selling proposition helps you stand out from competition, build brand loyalty and attract new members. Here are five steps to build your USP!

November 16, 2022
4
 min
LASSO Series Part 3: Tips From The Pros On Closing Sales
Sales

LASSO Series Part 3: Tips From The Pros On Closing Sales

Closing sales is a prerequisite for gym owners to upsurge revenue and growth. Here are some tips from LASSO to change your mindset and close more sales.

November 15, 2022
5
 min
Opening A Fitness Business: Five Reasons To Rock Your Gym Presale
Sales

Opening A Fitness Business: Five Reasons To Rock Your Gym Presale

A gym presale is an incredible opportunity to create revenue and brand loyalty before your doors open. Here are five reasons to rock your gym's presale!

November 14, 2022
6
 min
Ten Must-Have Items For Your Gym Operations Manual
Operations

Ten Must-Have Items For Your Gym Operations Manual

Your operations manual is the guiding document for day-to-day gym life. Here are the ten essential pieces to help you grow, adapt and succeed!

November 11, 2022
6
 min
We’re All Authors: Go Write Your Client Stories
Client Spotlight

We’re All Authors: Go Write Your Client Stories

As gym owners and coaches, we have an incredible opportunity! Here's how to write the next chapters in our client stories that could possibly change lives.

November 10, 2022
4
 min
It’s About Time: Six Ways Automation Can Help Gym Owners
Operations

It’s About Time: Six Ways Automation Can Help Gym Owners

Automation is key to delegating tasks, saving you time as a busy gym owner. Here are six ways PushPress Grow can get the work done for you!

November 9, 2022
4
 min
LASSO Series Part 2: The Importance of a CRM for Sales and Growth
Marketing

LASSO Series Part 2: The Importance of a CRM for Sales and Growth

Having a CRM is imperative for nuturing leads and members properly. Here's how LASSO and PushPress Grow work together to do the work for you!

November 8, 2022
2
 min
Full Send: How to Increase Gym Revenue with Email Marketing
Marketing

Full Send: How to Increase Gym Revenue with Email Marketing

Email marketing is a powerful tool for driving revenue with the right strategy. Here are some simple but effective tips to launch a successful campaign.

November 7, 2022
5
 min
A New Perspective: How To Automate The Ultimate Member Experience
Member Experience

A New Perspective: How To Automate The Ultimate Member Experience

Creating the ultimate member experience can be a game-changer for your gym. Here's how to automate the process to save you time and scale your growth!

November 4, 2022
4
 min
LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Marketing

LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients

Crafting a clever offer and writing compelling online ads is imperative for enticing prospects to act. Here's how LASSO does all of this for you!

November 3, 2022
5
 min
What’s A CRM And Why Your Gym (REALLY) Needs One
Grow

What’s A CRM And Why Your Gym (REALLY) Needs One

Having a good CRM is a game-changer for gym owners. Here's how PushPress Grow can automate your follow-up to increase lead conversion and member retention.

November 2, 2022
5
 min
How PushPress Grow Helped Robert Schwartz Double His Membership
Client Spotlight

How PushPress Grow Helped Robert Schwartz Double His Membership

Robert Schwartz doubled his membership with PushPress Grow. Here, he shares the steps he took to take his business from surviving to expoential growth.

November 1, 2022
5
 min
How Your Gym Can Crush Black Friday and Cyber Monday
Marketing

How Your Gym Can Crush Black Friday and Cyber Monday

Black Friday is a huge opportunity to drive revenue and convert leads. Here are some tips to promote offers and spread the word to your target audience.

October 31, 2022
6
 min
Building Your Dream Team: Tips For Hiring Coaches
Operations

Building Your Dream Team: Tips For Hiring Coaches

Your team is a reflection of you and your business so build it with the right people! Here are nine traits to look for when hiring coaches.

October 28, 2022
6
 min
PowerUp Fall ‘22: Your Member Experience Is Bigger Than You Think
Member Experience

PowerUp Fall ‘22: Your Member Experience Is Bigger Than You Think

A successful member experience is key for long-term profitability and gym growth. Learn about new products and how PushPress is automating the journey!

October 27, 2022
3
 min
How Connor Green is Charging $475 a Month for CrossFit
client spotlight

How Connor Green is Charging $475 a Month for CrossFit

Connor Green is selling $475 memberships by differentiating his CrossFit gyms. Check out his story and how he's making it happen.

October 27, 2022
4
 min

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