The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Skip the $5,000 consultant report. One honest weekend tells you if your zip code can support your gym.
How to Price Gym Memberships (and Use Discounts Without Eroding Margin)
Set your unlimited tier $30 too low and a 100-member gym hands back $36,000 a year. Forever.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
Most gyms don't have a marketing problem. They have a focus problem. Five pillars and one budget.
Six Revenue-Driving PushPress Grow Workflows You Should Be Using
About half of PushPress gyms offer a trial class. Ben Rocha on that and five more underused workflows.
Grow Your Gym In 2023 With The Gym Accelerator Summits
Started by HSN's Nicole Aucoin in 2018, the summits bring owners, managers and coaches together to learn.
How One Gym Owner Uses PushPress Technology To Run Two Gyms
Chris Williams grew average client revenue at CFT Fitness from under $150 to about $200 a month.
Say What?! $3,700 Up For Grabs In The PushPress Check-In Challenge
Tracking MRR grows your gym. Cleaning toilets doesn't. Check-ins belong on the first list.
Unexpected Growth Path: When Renting Gym Space Goes Sideways
Renting out space sounds like easy passive income. One owner's story shows how it can go sideways.
Hitting Revenue PRs: How PushPress Played A Part In One Gym’s Growth
Swift River CrossFit went from cashing checks to 230 members and record revenue months.
Can’t Make This Up: When Starting A Gym Doesn’t Go As Planned
A pandemic, a tornado, and contractor trouble. Marissa Reese's gym opening story, and what she learned.
Escaping Overwhelm: How Gym Owners Can Avoid Burnout
Dave Yandel burned out and sold his gym after seven years. His six tips so you don't repeat it.
Keep Calm And Plunge On: Managing An Unpredictable Gym Event
Aimee Moller's move-in fundraiser at Swift River CrossFit went off the rails. How she rolled with it.
PushPress Staff App: The Ultimate Tool For Your Coaches And Staff
Your coaches shouldn't juggle multiple tools to run a class. The Staff App puts it all in one place.
Don’t Sweat The Small Stuff: When A Gym Competition Goes Sideways
Amanda Peretich's first Festivus Games at CrossFit Panthera didn't go to plan. Here's what she learned.
Sober And Stronger: The Power of Highlighting Your Gym Members
Every member has a story. Share the right one and someone else thinks, "That person is like me."
Fight (Party) Gone Bad: Lessons Learned About Gym Community Events
Community events build loyalty, until they go sideways. Rudy's party story and the lessons he learned.
Selling Gym Memberships: Tips From The Pros At LASSO
Listing prices and class times isn't selling. Five tips from the LASSO founders to raise your close rate.
Tale Of The Tape: How One Gym Owner Learned An Expensive Lesson
Over-delivering feels generous until the bill shows up. Madlab's Emily Beers learned it the hard way.
First Impressions About Gym Members Aren’t Always Accurate
No-shows rarely last. Price shoppers don't know what to ask. But some first impressions are dead wrong.
What’s A Vacation? Lessons From A Gym Owner About Taking Time Off
Even a weekend off can feel impossible. Three tips for stepping away without coming back to a fire.
March Madness: PushPress Gym Owners Share Their Craziest Stories
That one member. A merchandise mishap. That one time... Real gym owner stories and the lessons inside.
Automation For Gym Owners: Save Time And Boost Revenue With Grow
Think of it as a revenue-producing team member that never takes a day off. Five Grow workflows to try.
Hiring Full-Time Coaches: The Why, When And How For Your Gym
Kyle Jack and Mario Carannante on when to go full-time with coaches, so your gym runs without you.
Building A Successful Fitness Business With A Remote Team
Dark Horse Rowing founder Shane Farmer has run his business with a remote team since 2015. His six tips.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!