You may have heard about some of the benefits that come from using a CRM (customer relationship management) tool like PushPress Grow. But here’s one you may not have considered: It can save you a ton of time.
What could you do with additional hours of time? Want to focus on business development to grow your gym? Feeling burned out and need a vacation? No matter what your need to reclaim your time is, automation is the answer.
If you’re skeptical about how automation can nurture your leads and improve your member experience, let us show you. It can all be done while still maintaining a personal feel that’s in line with your brand voice and personality.
Six PushPress Grow Automations To Save You Time
1. Initial Interest.
Response time is one of the most important parts of engaging with new leads and turning them into a new member.
In short, when a lead shows interest, you need to strike when the iron is hot. Oftentimes in the fitness industry, leads reach out for help during a low moment. They might be sitting on the couch with an empty bag of potato chips. Or they just left a doctor appointment. They reach out in the moment they know they need to make a change and this is your opportunity to help.
You don’t have to sit at your computer or hold your phone all day, waiting for those moments. And we know you don’t have the time for that.
This is where the power of PushPress Grow comes in. The automation goes to work as soon as the initial interest form is filled out. A response is immediately sent, and it’s customized to reflect your personality and brand voice.
Quick engagement not only prevents the lead from reaching out to your competitors, but it also shows them the level of service they can expect at your gym.
2. Preparing For The First Visit.
How much time have you spent answering prospects’ questions about what to expect at your gym? Questions like the gym’s address, what to wear and how long the class is are easy to answer but take up your time.
By utilizing PushPress Grow, you can set up one simple automation to set them up for success. You can choose to customize the automation with whatever information you want to share. Most gym owners include things like a confirmation notice (date, time, location) and what to expect.
For gyms with tight parking, include detailed directions. If they’re starting with a class, tell them what to wear or bring. You can even include the option to reschedule in case something comes up. All of these things save you the time of manually handling the information or requests along the way.
Occasionally, prospects ask questions that aren’t covered in the automation. In that situation, you or your coach can easily step in and provide the answer. This personal touch ensures a higher level of impact for the client’s first experience at your gym.
3. New Members.
A client’s first 90 days at the gym is an incredibly important time. Chances are, they’re not entirely comfortable and probably have a ton of questions. They starting to meet members of your gym community, but at this point, you and your coaches are holding them accountable.
Use the PushPress Grow workflows to usher them through this critical time. You might start with an educational focus, teaching them about building healthy fitness and nutrition habits. Or send them reminders about your onboarding program sessions.
Ultimately, the goal is to help them feel comfortable and connected, preparing them for years of success at your gym. You only have to set up the automation once, then your time is freed up and you can watch your retention and revenue grow.
4. At-Risk Members.
As gym owners, we know that it’s much easier to keep a current client than it is to replace and onboard new ones. And while nurturing clients in person is ideal, what about when they’re not showing up for classes?
You can use PushPress Grow workflows that are specifically designed for at-risk members to help with gym retention numbers.
First, Grow is automatically configured to alert you when a member has a high risk of churning. Second, you have two options at this point. You can either contact that client immediately to give them a nudge or add them to an at-risk workflow.
With the latter, members will receive communication you’ve designed to drive consistency. Whether that’s educational, motivational or both, your goal is to get them through your doors.
5. Hosting Events Or Competitions.
When you’re hosting a gym competition, your time is better spent on planning and execution than on fielding questions about the event.
If the specific details aren’t provided, it’s inevitable that you’ll get a plethora of questions. I don’t have pull-ups yet so can I still compete? What time will the event be over? My friend doesn’t go to this gym but can she participate?
Similar to the automation outlined above in preparing someone for an initial visit, PushPress Grow can save you time with gym events. Set it up to automatically distribute the specific event details, along with a few answers to FAQs. This will save you the time of personally replying to a multitude of inquiries each week leading up to the event.
6. Bulk Actions And Templates.
There’s an often-underutilized - and time-saving - feature in PushPress Grow called Bulk Actions. Essentially, this allows you to send out a one-time email or text to a particular subset of clients.
Instead of copying and pasting the same communication to a group of 30 members, you can choose the group and email or text everyone at once.
For example, let’s say you’re launching a nutrition coaching program and you have 17 members signed up. Use the Bulk Actions option and, with just a few clicks, let each one know that the program starts Monday.
Pro Tip: Want to find out how PushPress Grow can help save you time and grow your business? Book a demo with our team today!
Bonus Benefits Of Using Grow Automations:
Another way PushPress Grow saves you time is in the ease of training coaches to use the software.
This makes it incredibly easy and time-efficient to delegate tasks to managers or coaches. Ultimately, your time is then freed up to focus on bigger-picture projects.
New Integration Feature.
Last month, the PushPress team introduced the integration of the Core and Grow platforms. Now, when you enter a lead into PushPress Core, you no longer have to reenter the information in Grow. By automatically populating the info between platforms, you’ll save even more time as new leads are converted to members.