Gym Management Blog

The Business of Fitness Blog

Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

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“A Really Cool Opportunity”: Running a Non-Profit Gym
non-profit

“A Really Cool Opportunity”: Running a Non-Profit Gym

Unique situations can sometimes present opportunities for gym owners. Here are three tips from Nick Johnson about running a non-profit gym!

April 26, 2023
5
 min
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
gym revenue

Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training

Selling appointments-based services can help your members and your bottom line. Here are five tips from gym owner Rudy Trevino to increase gym revenue!

April 25, 2023
6
 min
PushStart Webinar Recap: Combatting Gym Owner Burnout
gym owner

PushStart Webinar Recap: Combatting Gym Owner Burnout

Feeling overwhelmed or burned out? Check out this recent PushStart webinar for various scenarios with actionable steps to help you avoid gym owner burnout.

April 24, 2023
29
 min
PushPress Grow: The High-Impact Features You Might Not Know About
pushpress grow

PushPress Grow: The High-Impact Features You Might Not Know About

PushPress Grow can help with more than just lead generation and member experience. Check out these five extra features to start using today!

April 20, 2023
5
 min
Protect Your Fitness Business: Legal Tips For Gym Owners
legal

Protect Your Fitness Business: Legal Tips For Gym Owners

To protect your fitness business, legal is not a DIY project for gym owners. Matt Becker from GymLawyers.com is sharing tips to keep your business safe!

April 19, 2023
7
 min
The Long & Short Of It: Gym Member Retention Is Key For Growth
member retention

The Long & Short Of It: Gym Member Retention Is Key For Growth

The secret to brand loyalty and increased member retention is creating the ultimate member experience. Here are five ways to keep long-term, happy members!

April 18, 2023
4
 min
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
gym marketing

Starting A Gym: The Essential Elements Of A Gym Marketing Plan

Your gym marketing plan is an integral part of your success and growth. Here are the top ten tactics that you can implement today!

April 17, 2023
10
 min
Raise The Impact: The Secret To Opening A Second Location
gym owner

Raise The Impact: The Secret To Opening A Second Location

With the right steps, opening a second location can be lucrative and rewarding for gym owners. Here are three tips from Chris Williams to get started!

April 13, 2023
4
 min
Starting A Gym: Building A Brand That’s Powerful And High-Performing
branding

Starting A Gym: Building A Brand That’s Powerful And High-Performing

Dedicate the time to building a brand and refining it over time. You’ll create loyalty and referrals, driving retention, revenue and growth. Here's how!

April 12, 2023
5
 min
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
PushPress

Beyond Classes: The Benefits Of Booking Appointments At Your Gym

The PushPress Appointments feature got an upgrade! Now your members can book appointment-based services at your gym quickly and easily.

April 11, 2023
4
 min
Mark As Read: How To Increase Open Rates For Email Marketing
gym marketing

Mark As Read: How To Increase Open Rates For Email Marketing

Email can be powerful and effective for gym revenue and retention. Here are five strategies to grow your gym with email marketing.

April 10, 2023
4
 min
Starting A Gym: The How To Guide For Doing Market Research
gym startup

Starting A Gym: The How To Guide For Doing Market Research

Market research is an integral part of starting a gym. Here are eight key things to consider when doing research for your fitness business.

April 6, 2023
7
 min
Your Most Valuable Asset: Save Time With PushPress Grow
pushpress grow

Your Most Valuable Asset: Save Time With PushPress Grow

What could you do with additional hours of free time? Here are six ways PushPress Grow helps to automate your tasks and free up your calendar.

April 5, 2023
5
 min
Being Fully Prepared: Why You Absolutely Need A Gym AED
Operations

Being Fully Prepared: Why You Absolutely Need A Gym AED

When it comes to protecting your members and your business, it's important to have a gym AED. Vaughn Vernon of Affiliate Guard answers the important FAQs.

April 4, 2023
4
 min
How To Boost Gym Retention And Revenue With Email Marketing
Marketing

How To Boost Gym Retention And Revenue With Email Marketing

Email marketing is an effective component of your gym's growth strategy. Here are six campaign ideas to drive revenue and retention with email today!

April 3, 2023
5
 min
Market Research for a New Gym (in 5 Spreadsheet Tabs)
opening a gym

Market Research for a New Gym (in 5 Spreadsheet Tabs)

Gym market research without the 40-page business plan. Five spreadsheet tabs that tell you whether your zip code can support the gym you want to open.

April 1, 2023
 min
How to Price Gym Memberships (and Use Discounts Without Eroding Margin)

How to Price Gym Memberships (and Use Discounts Without Eroding Margin)

Gym membership pricing playbook: real ranges by model, the 3-tier framework that works, when to discount, and how to raise prices without losing members.

April 1, 2023
 min
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
opening a gym

The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work

A practical gym marketing plan built around five pillars: website, local SEO, lead gen, email nurture, and word of mouth. Real budgets, real numbers, no fluff.

April 1, 2023
 min
Six Revenue-Driving PushPress Grow Workflows You Should Be Using
pushpress grow

Six Revenue-Driving PushPress Grow Workflows You Should Be Using

How can automation help you run your gym better? PushPress Grow Product Owner Ben Rocha shares six effective workflows to implement at your gym.

March 30, 2023
7
 min
Grow Your Gym In 2023 With The Gym Accelerator Summits
gym growth

Grow Your Gym In 2023 With The Gym Accelerator Summits

Looking for increased revenue, better client results and greater positive community impact? The Gym Accelerator Summits are here to help your business grow!

March 29, 2023
4
 min
How One Gym Owner Uses PushPress Technology To Run Two Gyms
PushPress

How One Gym Owner Uses PushPress Technology To Run Two Gyms

Gym owner Chris Williams used to spend countless hours on admin tasks. Now, with the help of PushPress, he's enjoying running two successful gyms!

March 28, 2023
3
 min
Say What?! $3,700 Up For Grabs In The PushPress Check-In Challenge
PushPress

Say What?! $3,700 Up For Grabs In The PushPress Check-In Challenge

The PushPress Check-In Challenge is almost here. It's your chance to win $3,700 in prizes and gather beneficial data to help you make business decisions!

March 27, 2023
3
 min
Unexpected Growth Path: When Renting Gym Space Goes Sideways
gym space

Unexpected Growth Path: When Renting Gym Space Goes Sideways

Renting gym space is a great way to generate additional revenue. Here's one owner's story of how it didn't go as planned, and the lessons learned!

March 23, 2023
5
 min
Hitting Revenue PRs: How PushPress Played A Part In One Gym’s Growth
PushPress

Hitting Revenue PRs: How PushPress Played A Part In One Gym’s Growth

Increasing gym revenue can be achievable with the right tools. Here's how one gym owner used PushPress, LASSO and HSN to hit some major revenue PRs!

March 22, 2023
4
 min

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