The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
Your gym marketing plan is an integral part of your success and growth. Here are the top ten tactics that you can implement today!
Raise The Impact: The Secret To Opening A Second Location
With the right steps, opening a second location can be lucrative and rewarding for gym owners. Here are three tips from Chris Williams to get started!
Starting A Gym: Building A Brand That’s Powerful And High-Performing
Dedicate the time to building a brand and refining it over time. You’ll create loyalty and referrals, driving retention, revenue and growth. Here's how!
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
The PushPress Appointments feature got an upgrade! Now your members can book appointment-based services at your gym quickly and easily.
Mark As Read: How To Increase Open Rates For Email Marketing
Email can be powerful and effective for gym revenue and retention. Here are five strategies to grow your gym with email marketing.
Starting A Gym: The How To Guide For Doing Market Research
Market research is an integral part of starting a gym. Here are eight key things to consider when doing research for your fitness business.
Your Most Valuable Asset: Save Time With PushPress Grow
What could you do with additional hours of free time? Here are six ways PushPress Grow helps to automate your tasks and free up your calendar.
Being Fully Prepared: Why You Absolutely Need A Gym AED
When it comes to protecting your members and your business, it's important to have a gym AED. Vaughn Vernon of Affiliate Guard answers the important FAQs.
How To Boost Gym Retention And Revenue With Email Marketing
Email marketing is an effective component of your gym's growth strategy. Here are six campaign ideas to drive revenue and retention with email today!
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Gym market research without the 40-page business plan. Five spreadsheet tabs that tell you whether your zip code can support the gym you want to open.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
A practical gym marketing plan built around five pillars: website, local SEO, lead gen, email nurture, and word of mouth. Real budgets, real numbers, no fluff.
Six Revenue-Driving PushPress Grow Workflows You Should Be Using
How can automation help you run your gym better? PushPress Grow Product Owner Ben Rocha shares six effective workflows to implement at your gym.
Grow Your Gym In 2023 With The Gym Accelerator Summits
Looking for increased revenue, better client results and greater positive community impact? The Gym Accelerator Summits are here to help your business grow!
How One Gym Owner Uses PushPress Technology To Run Two Gyms
Gym owner Chris Williams used to spend countless hours on admin tasks. Now, with the help of PushPress, he's enjoying running two successful gyms!
Say What?! $3,700 Up For Grabs In The PushPress Check-In Challenge
The PushPress Check-In Challenge is almost here. It's your chance to win $3,700 in prizes and gather beneficial data to help you make business decisions!
Unexpected Growth Path: When Renting Gym Space Goes Sideways
Renting gym space is a great way to generate additional revenue. Here's one owner's story of how it didn't go as planned, and the lessons learned!
Hitting Revenue PRs: How PushPress Played A Part In One Gym’s Growth
Increasing gym revenue can be achievable with the right tools. Here's how one gym owner used PushPress, LASSO and HSN to hit some major revenue PRs!
Can’t Make This Up: When Starting A Gym Doesn’t Go As Planned
Starting a gym can be chaotic and exciting all at once. Here's one gym owner's story about overcoming unexpected challenges, and the lessons she learned!
Escaping Overwhelm: How Gym Owners Can Avoid Burnout
Being overwhelmed doesn't have to be a normal part of running a fitness business. Here are six tips to help gym owners take control and avoid burnout.
Keep Calm And Plunge On: Managing An Unpredictable Gym Event
Hosting a gym event is supposed to be a fun way to connect your community. Here's how one gym owner learned how to work around the unexpected!
PushPress Staff App: The Ultimate Tool For Your Coaches And Staff
It's here: Streamline your gym operations and empower your team with the PushPress Staff App! Here are four ways to improve member experience using the app.
Don’t Sweat The Small Stuff: When A Gym Competition Goes Sideways
A gym competition is usually a fun community event! Here's the story of how it doesn't always go as planned and the lessons one gym owner is sharing.
Sober And Stronger: The Power of Highlighting Your Gym Members
Your gym members have the potential to inspire countless others! Get to know their stories and share them. You never know whose lives it could change.
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