The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Thinking Outside The Box: A Unique Way To Generate Gym Revenue
Amanda Long made a quick $7,500 for CrossFit LC Valley without adding a single member. Hint: wall space.
Gym Owner Debate: Should You Survey Your Members Or Not?
Listen to members, but don't let the loud minority run your gym. Five tips for surveys that work.
Automating Gym Social Media With PushPress Grow Social Planner
Social media drives awareness, retention and revenue. Three ways Social Planner puts it on autopilot.
Gym Owner Debate: Allow Late Arrivals Or Make ‘Em Do Burpees?
Five minutes late, missed the whiteboard brief. Let it slide, set a policy, or hand out penalty burpees?
The Top Three Reasons To Consider Outsourcing Your Gym Programming
PRVN coach Dwight Upshaw on why outsourced programming works for elite athletes and 80-year-olds alike.
Stop Losing Leads: Increase Show Rate Using PushPress Grow
A packed intro calendar means nothing if most of them bail. Grow's built-in fixes to get leads to show.
Gym Owner Debate: Start With Personal Training Or Direct-To-Class?
The first 90 days make or break a member. Personal training, straight to class, or a group onramp?
Gym Owner Debate: The Pros And Cons Of Kids And Dogs In The Gym
#TeamDogs, #TeamKids or #TeamAdultsOnly? Either way, your gym needs a clear policy.
Gym Membership Discounts: Dos and Don’ts for Owners
Discounts attract price shoppers and teach members to negotiate. What to charge, and what works instead.
“A Really Cool Opportunity”: Running a Non-Profit Gym
Nick Johnson began by training refugees in his garage. Now CrossFit Liminal funds programs for them.
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Raising revenue per member can beat selling more memberships. Gym owner Rudy Trevino's five sales tips.
PushStart Webinar Recap: Combatting Gym Owner Burnout
Nick Reyes has demoed PushPress for about 2,000 gyms. The recurring theme? Way too much to do.
You Don't Have a Lead Problem. You Have a Follow-Up Problem.
Gyms on Core plus Grow average 48% more leads a month. That gap is mostly follow-up, not lead gen.
Protect Your Fitness Business: Legal Tips For Gym Owners
"We're best friends. We don't need anything formal." Gym lawyer Matt Becker disagrees.
The Long & Short Of It: Gym Member Retention Is Key For Growth
Longtime Larry or Newcomer Nancy? Why your current members are the cheaper path to growth.
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
You don't need a marketing degree, but you do need a plan. Ten tactics, starting with your ideal client.
Raise The Impact: The Secret To Opening A Second Location
A second location doesn't mean double the profit. Chris Williams shares three tips to get it right.
Starting A Gym: Building A Brand That’s Powerful And High-Performing
Building a brand is like baking the perfect cookie. Simple in theory, tricky to execute, worth every bit.
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
Stop scheduling PT sessions by text between clients. Members can book appointments themselves now.
Mark As Read: How To Increase Open Rates For Email Marketing
Great copy is useless without the right list. Five ways to get audience, message and measurement right.
Starting A Gym: The How To Guide For Doing Market Research
Charging $150 because everyone else does isn't a strategy. Eight things to research before you open.
Your Most Valuable Asset: Save Time With PushPress Grow
Fast replies win leads. Six Grow automations that respond quickly and still sound like you.
Being Fully Prepared: Why You Absolutely Need A Gym AED
AED rules for gyms vary by state. Affiliate Guard's Vaughn Vernon answers what owners need to know.
How To Boost Gym Retention And Revenue With Email Marketing
Email isn't glamorous, but it's reliable. Six campaign ideas that build trust and drive revenue.
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