The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
15 Gym Challenge Ideas to Engage (and Keep) Members
Members who check in 12+ times a month have about a 2% chance of quitting. Challenges get them there.
Mental Health Series Part 4: How To Build a Mentally-Fit Gym Community
A sub-three Fran doesn't make someone healthy. Dr. Christina Migliara on a mentally fit gym community.
Building Strong Mental Health in Youth through The Brand X Method
CrossFit Kids founders Jeff and Mikki Martin share six ways coaches can build kids' mental health.
Four Features in PushPress Core You Never Knew You Needed
Four Core features you might not be using yet, starting with the new financial report.
Mental Health Series Part 3: Protecting the Mental Health of Your Staff
Not every staff struggle needs a referral out. Where your support as an owner really helps your coaches.
How Fixed on Fitness Drives Retention with Gym Member Check-Ins
Kenzie Presnell's Fixed on Fitness averaged 15.62 check-ins per member to win the PushPress challenge.
PushStart Webinar Recap: Frequency-Based Pricing for Higher Retention
Unlimited isn't the only model. Stu Brauer of WTF Gym Talk makes the case for frequency-based pricing.
How One Gym Owner is Improving Mental Health Through Self Defense
Danae Hudson came home from a war zone living in fear. Here's what she found at Valley Self-Defense.
Mental Health Series Part 2: How Gym Owners Can Avoid Burnout
Long hours and money stress add up, and owner overwhelm spreads to staff and members. How to head it off.
How Chris Spealler Finds Fitness & Business Balance as a Gym Owner
Seven-time Games athlete Chris Spealler shares seven tips for training hard while running a gym.
Why Integration is a Must-Have for Your Gym Management Software
Almost every system bills and schedules. Integration is what frees your coaches to actually coach.
Say What? 4,427 Gym Member Check-Ins in One Month at 2020FIT
Jon Rowley entered the PushPress Check-In Challenge mostly because it was free. Then 2020FIT won it.
Mental Health Series Part 1: Myths (and Truths) For Your Gym Community
Lots of members call the gym their therapy. Dr. Christina Migliara on why that's not the whole story.
Sell More Gym Memberships: Flip The Script With Sales & Marketing
Most owners go all in on marketing first. Flip it: tighten the sales process, then turn on the leads.
The Gym Owners’ Guide To Prioritizing Your Endless Task List
Overwhelm and burnout are on the rise for gym owners. Seven ways to get your to-do list under control.
Here To Stay: Five Ways To Increase Gym Member Retention
Keeping a member is cheaper than finding a new one. Five ways to keep your best people around.
Opening A Gym: Management Made Easy With PushPress Free
Budget's tight and pen-and-paper won't scale. PushPress Free handles billing and scheduling for $0.
Gym Owner Debate: Are Romantic Relationships Allowed At Your Gym?
Work is still the third most common place couples meet. So what's your gym's policy on romance?
Gym Owner Debate: Call Out The Rep Shaving Or Let It Slide?
It starts with a raised eyebrow. Then they're beating your best athletes. Do you call it out?
Time to Own It: Why One Gym Owner Chose to Stop Renting Gym Space
Saddle Up CrossFit in Decatur, TX stopped renting and bought. Here's why owning made more sense.
Improving Gym Member Experience And Results With PushPress Train
Ever had a member hit a first pull-up and cancel the next day? Members who see results stick around.
Gym Owner Debate: Should You Open A Second Location?
A full gym means you beat the odds. Now the big call: grow the space you have or open a second one?
Gym Owner Debate: The Pros And Cons Of Discounting Memberships
Newer gym owners tend to discount. Seasoned ones usually warn against it. Both sides make their case.
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