The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Automating Gym Social Media With PushPress Grow Social Planner
Social media can be an incredibly powerful tool for your gym's growth. Here are three ways PushPress Social Planner can help with automation and scheduling!

Gym Owner Debate: Allow Late Arrivals Or Make ‘Em Do Burpees?
As a gym owner, where do you stand on late arrivals to classes? Today, we're looking at various policies and viewpoints to help you decide what's best!

The Top Three Reasons To Consider Outsourcing Your Gym Programming
Have you considered outsourcing your gym programming? Here are three reasons to look at PRVN Fitness for your members' training needs!

Stop Losing Leads: Increase Show Rate Using PushPress Grow
Appointment no-shows are frustrating, but there are ways to increase your gym's show rate. Here are a few ways that PushPress Grow can help!

Gym Owner Debate: Start With Personal Training Or Direct-To-Class?
As a gym owner, where do you stand on onboarding members with personal training versus direct-to-class? Today, we're looking at pros and cons on both sides!

Gym Owner Debate: The Pros And Cons Of Kids And Dogs In The Gym
As a gym owner, where do you stand on having dogs and kids in your facility? Today, we're talking about the pros and cons from both sides!

Starting A Gym: The Dos and Don’ts of Membership Discounts
Whether you're starting a gym or looking to revise your pricing strategy, discounts can be an uncertain topic. Here are some dos and don'ts to help you!

“A Really Cool Opportunity”: Running a Non-Profit Gym
Unique situations can sometimes present opportunities for gym owners. Here are three tips from Nick Johnson about running a non-profit gym!

Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Selling appointments-based services can help your members and your bottom line. Here are five tips from gym owner Rudy Trevino to increase gym revenue!

PushStart Webinar Recap: Combatting Gym Owner Burnout
Feeling overwhelmed or burned out? Check out this recent PushStart webinar for various scenarios with actionable steps to help you avoid gym owner burnout.

PushPress Grow: The High-Impact Features You Might Not Know About
PushPress Grow can help with more than just lead generation and member experience. Check out these five extra features to start using today!

Protect Your Fitness Business: Legal Tips For Gym Owners
To protect your fitness business, legal is not a DIY project for gym owners. Matt Becker from GymLawyers.com is sharing tips to keep your business safe!

The Long & Short Of It: Gym Member Retention Is Key For Growth
The secret to brand loyalty and increased member retention is creating the ultimate member experience. Here are five ways to keep long-term, happy members!

Starting A Gym: The Essential Elements Of A Gym Marketing Plan
Your gym marketing plan is an integral part of your success and growth. Here are the top ten tactics that you can implement today!

Raise The Impact: The Secret To Opening A Second Location
With the right steps, opening a second location can be lucrative and rewarding for gym owners. Here are three tips from Chris Williams to get started!

Starting A Gym: Building A Brand That’s Powerful And High-Performing
Dedicate the time to building a brand and refining it over time. You’ll create loyalty and referrals, driving retention, revenue and growth. Here's how!

Beyond Classes: The Benefits Of Booking Appointments At Your Gym
The PushPress Appointments feature got an upgrade! Now your members can book appointment-based services at your gym quickly and easily.

Mark As Read: How To Increase Open Rates For Email Marketing
Email can be powerful and effective for gym revenue and retention. Here are five strategies to grow your gym with email marketing.

Starting A Gym: The How To Guide For Doing Market Research
Market research is an integral part of starting a gym. Here are eight key things to consider when doing research for your fitness business.

Your Most Valuable Asset: Save Time With PushPress Grow
What could you do with additional hours of free time? Here are six ways PushPress Grow helps to automate your tasks and free up your calendar.

Being Fully Prepared: Why You Absolutely Need A Gym AED
When it comes to protecting your members and your business, it's important to have a gym AED. Vaughn Vernon of Affiliate Guard answers the important FAQs.

How To Boost Gym Retention And Revenue With Email Marketing
Email marketing is an effective component of your gym's growth strategy. Here are six campaign ideas to drive revenue and retention with email today!

Six Revenue-Driving PushPress Grow Workflows You Should Be Using
How can automation help you run your gym better? PushPress Grow Product Owner Ben Rocha shares six effective workflows to implement at your gym.

Grow Your Gym In 2023 With The Gym Accelerator Summits
Looking for increased revenue, better client results and greater positive community impact? The Gym Accelerator Summits are here to help your business grow!
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