The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
The PushPress AMPED Model Part 1: ATTRACT New Gym Members
Step one of AMPED: three PushStart courses with fresh ways to get potential members in the door.
How PushPress Free Helped GRIT Grow to 150 Members in Nine Months
"We suck at social media." So GRIT ran free outdoor workouts instead, then grew to 150 members.
The PushPress Staff App: Why Your Gym Needs this Powerful Tool
Just over half of our 3,000+ gyms use the Staff App. Here's what everyone else is missing out on.
Four Simple Steps to Write an Effective Gym Mission Statement
A mission statement isn't a business description. It tells your team and members why you exist.
Protecting Your Gym: The Three Critical Parts to a Rock-Solid Gym Waiver
Got your waiver from a template or another gym? Gym lawyer Matthew Becker says don't count on it.
Spiking Spooky Sales: Best Practices for Holiday Gym Apparel Orders
Nobody wants the ghost doing legless rope climbs on November 1. Order holiday apparel without leftovers.
Owning a Gym: The Three Legal Documents Every Gym Needs
Gym owner and lawyer Matthew Becker on the three documents that save you when the unexpected happens.
How to Grow Your Gym with the Help of Social Media Influencers
Influencers don't need massive followings to work. Real people carry a kind of trust Facebook ads can't.
Opening a Gym: The Four Legal Steps That Shouldn’t Be Overlooked
DIY works for a lot of gym setup. Gym lawyer Matthew Becker on why the legal side isn't one of them.
It’s Finally Here: The PushPress Merged Members App
Members App and Train are now one app: reservations, check-ins, workout logs, and the social feed.
Why a SWOT Analysis is Important for Every Stage of Owning a Gym
If you can't name what's broken, you can't fix it. A SWOT gives you that list at any stage of ownership.
The Legal Checklist to Open a Gym (Entity, Insurance, Waivers, Permits)
$2,000 to $4,000 in legal work protects a six-figure investment. Permits are the usual timeline killer.
Five Steps to Create an Unforgettable Member Experience for Your Gym
Word of mouth beats any ad budget. Design each step of the member journey and the referrals follow.
Gym Owners’ Guide to Creating a Successful Gym Marketing Funnel
Growth comes from leads and retention. A good funnel handles both, even if you're new to marketing.
Five Steps to Launch a Successful Youth Fitness Program at Your Gym
The CrossFit Kids founders helped 100+ kids break lifting records. Their playbook for launching yours.
The One-Two Punch for Your Gym Marketing Strategy
Paid vs. organic is the wrong fight. Build strong organic content first, then layer paid ads on top.
How One Florida Gym Owner Uses PushPress to Grow His Gym
Nick Penizotto dropped in at a PushPress gym in July. Two weeks later, his own gym had switched.
Got Drop-Ins? Streamline with PushPress to Wow Your Visitors
Drop-ins bring revenue, gear sales and Google reviews. Unless they show up late with no waiver signed.
Creating Intrapreneurs: How to Drive Personal Training Revenue
Most 10-year coaches own a gym. Emily Beers on using personal training to keep great coaches around.
Five Fast-Track Tips for Successfully Starting a CrossFit Gym
Winging it isn't a strategy. Five areas to lock down before you open your CrossFit gym's doors.
Six Attributes to Copy from Highly Successful CrossFit Gyms
Consistency, professionalism and an obsession with client value. The top affiliates left you a blueprint.
Long-Term Loyalty: Increasing Member Retention with PushPress Grow
CrossFit Arioch's Greg Buck wasn't nurturing leads or members. Three ways PushPress Grow changed that.
Adapt and Overcome: How to Handle the Top Ten Gym Owner Struggles
It starts with an overflowing toilet. Ten common gym owner struggles and how to handle each one.
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