The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Year in Review: PushPress Product Updates and What Lies Ahead in 2024
Five 2023 updates built by gym owners to save you time, plus a look at what's coming in 2024.
The Gym Owners’ Guide to Preparing for the 2024 New Year’s Rush
Everyone who skipped December shows up in January. Get your gym ready before the rush hits.
Ten Profit Hacks to Increase Gym Revenue When Starting a Gym
Profit isn't a dirty word. Without it, you can't help anyone. Ten ways to grow revenue from day one.
NextGen Strength: Building Healthy Habits with a Youth Fitness Program
Kids copy the adults around them. Six steps to build healthy habits through your gym's youth program.
Creating Healthy Habits Part 4: Five Ideas to Use in Your Gym Today
Fitness, nutrition, sleep, stress. Five ideas to get your whole gym building better habits together.
Hall of Fame: How a NY Gym Creates the Ultimate Member Experience
Stoked Athletics hands out "The Stokedies" at an annual Hall of Fame Night. Yes, you should steal this.
Five Ways to Create Healthy Habits With Your Team of Coaches
If your coaches don't live the healthy lifestyle they preach, your members will feel it.
The Gym Owner’s Guide to Effectively Increasing Gym Membership Prices
You're probably not charging enough. How to calculate a new rate and break the news to members.
Creating Healthy Habits Part 3: Four Steps to Help Your Gym Community
Macro plans, ice baths, smart rings? Two experts say simple habits work best for your members.
Introducing Habit Tracking on PushPress Train to Boost Member Retention
Members who see measurable results stick around. Habit Tracking in Train makes progress easy to see.
Creating Healthy Habits Part 2: Four Ways to Help your Coaches
Your fittest coach struggles too. Four ways to help your team build habits they can pass on to members.
How PushPress Impressed an 18-Year Fitness Industry Veteran
Nikki Kohlman once built her own CRM to stop losing leads. PushPress won her over right away.
Creating Healthy Habits Part 1: Leading From the Front as a Gym Owner
Gym ownership can turn into a martyr's job. Start with your own training, nutrition and mental health.
Beyond Memberships: Retail, Partnerships, and Profit Drivers for Gyms
Most gyms net $4,000 to $8,000 a month on memberships alone. That's a job with rent, not a business.
CrossFit Affiliate Town Hall Recording Replay
Missed the Dec. 1 call? CrossFit CEO Don Faul walks affiliates through the new pricing changes.
Launch and Grow Your Nutrition Coaching Program Using Automation
Automation is like accessory work: it won't build your program alone. Nicole Aucoin on where it helps.
How a Virginia Gym Used PushPress to Completely Refine Operations
Members used to complain about Aiga Performance's app nonstop. Switching to PushPress changed that.
The PushPress AMPED Model Part 5: DELIGHT Your Customers
The last step of the AMPED model: PushStart courses on turning paying members into delighted ones.
Why Automating is the Key to Growing Your Gym Social Media
Social media on your hate-it list? Five ways to automate it so it builds revenue without eating your day.
Refine Your Messaging: Five Things to Avoid in Lead Nurture Convos
If your messages scare off leads, your ad spend is wasted. LASSO's owners on what to stop doing.
How PushPress Helped a New York Gym Pre-Sell, Launch and Grow
Bodied Fitness Club sold 26 six-month memberships and 64 trials before the doors even opened.
The PushPress AMPED Model Part 3: PLUG-IN Your Fitness Business
Part 3 of AMPED is all systems: PushStart courses and tips to make your gym's processes run better.
Drumroll Please: The PushPress Grow Content Library Has Arrived
GROWvember's big reveal: a new Content Library inside Grow to save you time nurturing leads and members.
The PushPress AMPED Model Part 2: MONETIZE Your Fitness Business
Part 2 of AMPED: PushStart courses and tips on earning more from the gym you already have.
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