The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Switching from Zen Planner to PushPress: “Easier Than I Thought”
Leslie Corn worried her CrossFit High Bar members wouldn't take the switch. Here's how it really went.
How to Start a Senior Fitness Program to Increase Gym Revenue
Adults over 50 control 70% of discretionary spending and are free midday. Most gyms ignore them.
How to Increase Average Client Value with Hybrid Gym Memberships
Before you chase more leads, look at what each member is worth. The industry data points to hybrids.
Five Steps to Make The CrossFit Open Unforgettable at Your Gym
Six-time Games athlete Michéle Letendre on making the Open the event that pulls your community closer.
Elevate Members’ CrossFit Open Experience with PushPress Train
Tape and heat sheets are half the Open. Goal setting and progress tracking keep members after it ends.
How to Increase Gym Member Retention with The CrossFit Open
Three weeks of The Open can rattle any affiliate owner. Four ways to use it to keep members longer.
Big News: The Brand X® Method is Now on PushPress Train
From the founders of CrossFit Kids: a youth fitness program you can run in your gym, now on Train.
How PushPress Helps You Run the Ultimate CrossFit Open at Your Gym
Three weeks of the same member questions? Five ways PushPress takes the Open off your plate.
Five Tips to Generate New Leads with The CrossFit Open
Your intramural Open is the best demo of your community you'll ever run. Use it to bring in leads.
Running an Intramural CrossFit Open: How to Make it Fun
Leaderboard refreshing, new athlete nerves, overwhelmed judges. Six ways to keep the Open fun instead.
Running an Intramural CrossFit Open: How to Make it Profitable
Scoresheets, floor tape and Friday Night Lights food add up. Three ideas to bring revenue in, too.
Finding Gym Space Part VII: When Owning a Gym is Better than Renting
Sarah Elizabeth Heimer bought her gym's building and paid off the mortgage in three years.
Gym Owners’ Quiz: How Many of These Top Ten Skills Do You Have?
Coaching probably comes easy. The business side is where most owners want help. See how you score.
Finding Gym Space Part VI: Successfully Investing in Gym Real Estate
Dave Henry opened his affiliate in 2007. He later sold the building for four times what he paid.
Finding Gym Space Part V: The Dos and Don’ts of Building a Gym
Three buyers were already in line. How the Westers rushed to build their gym, and what they'd change.
Finding Gym Space Part IV: A Tale of Retail Space and Triple Net Leases
Nikki Adams' landlord died and the retail center sold. Her lease had nothing in it to protect her.
Thinking About Gym Rebranding? Here’s What You Need to Know.
Going from XYZ CrossFit to XYZ Fitness? Seven steps to rebrand and breathe new life into your gym.
Finding Gym Space Part III: A Tale of the $30,000 Lease Mistake
A handshake deal with a fellow first responder turned into a $30,000 mistake. Get it in writing.
Finding Gym Space Part II: A Tale of Three Locations in Three Years
Canada's first CrossFit affiliate took three tries to find the right home. Here's what went wrong.
How an Ohio PushPress Gym Owner Impacts the Fight Against Addiction
Army vet Dale King and his PSKC CrossFit staff offer 20 classes a week to people in addiction recovery.
Finding Gym Space Part I: The Dos and Don’ts of Negotiating Your Lease
Zach Forrest owned five Vegas gyms and lost one to rezoning. His lease advice starts with: go shorter.
Five Email Marketing Strategies to Increase Gym Revenue in 2024
Your next revenue bump is probably already in your contact list. Five segments to automate emails to.
The Top Ten Ways to Improve SEO for Your Gym
Your website is your virtual storefront. Ten ways to get more people to find it without paying for ads.
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